Marktanalyse - Laundry Care in Lithuania

After the period of harsh decline, the market started to stabilise, as laundry care products are important elements of home care. Retailers and manufacturers boosted their sales in various ways in order to reach different consumer segments: Via discounting, which still remains the most popular practice; by developing new products or stabilising their brand positions with marketing campaigns or by launching ecological laundry care products.

Euromonitor International's Laundry Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LAUNDRY CARE IN LITHUANIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 1 Household Possession of Washing Machines 2006-2011

Category Data

Table 2 Sales of Laundry Care by Category: Value 2006-2011

Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011

Table 4 Sales of Laundry Aids by Category: Value 2006-2011

Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011

Table 6 Sales of Laundry Detergents by Category: Value 2006-2011

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011

Table 8 Laundry Care Company Shares 2007-2011

Table 9 Laundry Care Brand Shares 2008-2011

Table 10 Laundry Aids Company Shares 2007-2011

Table 11 Laundry Aids Brand Shares 2008-2011

Table 12 Laundry Detergents Company Shares 2007-2011

Table 13 Laundry Detergents Brand Shares 2008-2011

Table 14 Forecast Sales of Laundry Care by Category: Value 2011-2016

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016

Higeja Ab in Home Care (lithuania)

Strategic Direction

Key Facts

Summary 1 Higeja AB: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Higeja AB: Competitive Position 2011

Tadmaksas Uab in Home Care (lithuania)

Strategic Direction

Key Facts

Summary 3 Tadmaksas UAB: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Tadmaksas UAB: Competitive Position 2011

Executive Summary

Stabilisation Signals Slow Down and Gloomy Forecasts Rise

Discounts Are Sales Generators for A Consecutive Year

Chinese and Polish Manufacturers Gain Strong Competitive Position

Supermarkets and Bazaars Dominate Distribution Channels

Lowered Expectations in the Coming Years

Market Indicators

Table 16 Households 2006-2011

Market Data

Table 17 Sales of Home Care Household Care by Category: Value 2006-2011

Table 18 Sales of Home Care Household Care by Category: % Value Growth 2006-2011

Table 19 Home Care Company Shares 2007-2011

Table 20 Home Care Brand Shares 2008-2011

Table 21 Penetration of Private Label by Category 2006-2011

Table 22 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 23 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 24 Forecast Sales of Home Care by Category: Value 2011-2016

Table 25 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 5 Research Sources

• Air Care in Bolivia
• Air Care in Bosnia-Herzegovina
• Air Care in Croatia
• Air Care in Hungary
• Air Care in Macedonia
• Air Care in the United Kingdom
• Air Care in Uzbekistan
• Bleach in Bolivia
• Bleach in Bosnia-Herzegovina
• Bleach in Croatia
• Bleach in Hungary
• Bleach in Macedonia
• Bleach in the United Kingdom
• Bleach in Uzbekistan
• Dishwashing in Bolivia
• Dishwashing in Bosnia-Herzegovina
• Dishwashing in Croatia
• Dishwashing in Hungary
• Dishwashing in Macedonia
• Dishwashing in the United Kingdom