Marktanalyse - Laundry Care in Latvia

Laundry care is the largest and at the same time one of the most mature sectors, accounting for more than a half of total home care value sales. Due to its maturity, the sector posted no growth even in terms of recovering economy. However, competition within various sector product formats remained intense — in 2011 there grew popularity of concentrated formats and liquid detergents, while standard powders and hand wash detergents, on the contrary, declined.

Euromonitor International's Laundry Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LAUNDRY CARE IN LATVIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 1 Household Possession of Washing Machines 2006-2011

Category Data

Table 2 Sales of Laundry Care by Category: Value 2006-2011

Table 3 Sales of Laundry Care by Category: % Value Growth 2006-2011

Table 4 Sales of Laundry Aids by Category: Value 2006-2011

Table 5 Sales of Laundry Aids by Category: % Value Growth 2006-2011

Table 6 Sales of Laundry Detergents by Category: Value 2006-2011

Table 7 Sales of Laundry Detergents by Category: % Value Growth 2006-2011

Table 8 Laundry Care Company Shares 2007-2011

Table 9 Laundry Care Brand Shares 2008-2011

Table 10 Laundry Aids Company Shares 2007-2011

Table 11 Laundry Aids Brand Shares 2008-2011

Table 12 Laundry Detergents Company Shares 2007-2011

Table 13 Laundry Detergents Brand Shares 2008-2011

Table 14 Forecast Sales of Laundry Care by Category: Value 2011-2016

Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016

Kimiska Rupnica Spodriba As in Home Care (latvia)

Strategic Direction

Key Facts

Summary 1 Kimiska Rupnica Spodriba AS: Key Facts

Summary 2 Kimiska Rupnica Spodriba AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Kimiska Rupnica Spodriba AS: Competitive Position 2011

Kvadro Sia in Home Care (latvia)

Strategic Direction

Key Facts

Summary 4 Kvadro SIA: Key Facts

Summary 5 Kvadro SIA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Kvadro SIA: Competitive Position 2011

Procter & Gamble Marketing Latvia Ltd Sia in Home Care (latvia)

Strategic Direction

Key Facts

Summary 7 Procter & Gamble Marketing Latvia Ltd SIA: Key Facts

Summary 8 Procter & Gamble Marketing Latvia Ltd SIA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 Procter & Gamble Marketing Latvia Ltd SIA: Competitive Position 2011

Executive Summary

Despite Recovering Economy Home Care Posts Slight Value Sales Decline

Private Label Continued Expanding

Multinationals Account for Major Shares

Parapharmacies and Supermarkets Drive Home Care Sales

Moderate Market Growth Expected Over the Forecast Period

Market Indicators

Table 16 Households 2006-2011

Market Data

Table 17 Sales of Home Care by Category: Value 2006-2011

Table 18 Sales of Home Care by Category: % Value Growth 2006-2011

Table 19 Home Care Company Shares 2007-2011

Table 20 Home Care Brand Shares 2008-2011

Table 21 Penetration of Private Label by Category 2006-2011

Table 22 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 23 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 24 Forecast Sales of Home Care by Category: Value 2011-2016

Table 25 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 10 Research Sources

• Air Care in Croatia
• Air Care in Macedonia
• Air Care in Uzbekistan
• Bleach in Croatia
• Bleach in Macedonia
• Bleach in Uzbekistan
• Dishwashing in Croatia
• Dishwashing in Macedonia
• Dishwashing in Uzbekistan
• Home Care in Croatia
• Home Care in Macedonia
• Home Care in Uzbekistan
• Home Insecticides in Croatia
• Home Insecticides in Macedonia
• Home Insecticides in Uzbekistan
• Homewares in Japan
• Laundry Care in Croatia
• Laundry Care in Macedonia
• Laundry Care in Uzbekistan
• Polishes in Croatia