Marktanalyse - Home Insecticides in Poland

Polish consumers purchase home insecticides based on such main criteria as efficiency and duration of activity. They present a high level of loyalty towards the brands which fulfilled their expectations. Usually, Polish consumers choose well-known brands with relatively high quality. In case they do not have any experience or this is a first purchase, they are either driven by advertising or the availability of such products in retail outlets.

Euromonitor International's Home Insecticides in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Insecticides market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HOME INSECTICIDES IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Home Insecticides by Category: Value 2006-2011

Table 2 Sales of Home Insecticides by Category: % Value Growth 2006-2011

Table 3 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011

Table 4 Home Insecticides Company Shares 2007-2011

Table 5 Home Insecticides Brand Shares 2008-2011

Table 6 Forecast Sales of Home Insecticides by Category: Value 2011-2016

Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016

Executive Summary

Increase in Value Sales of Home Care in Poland in 2011

Branded Products at Discount Prices Strongly in Demand

Multinationals Dominate Polish Home Care

Supermarkets and Hypermarkets Dominate Distribution of Home Care

Good Prospects for Specialised and Convenient Products

Key Trends and Developments

Rising Number of People Suffering From Skin Ailments

Growing Importance of Large Packaging in Home Care

Weakening Purchasing Power of Poles

Multinationals Lead Polish Home Care

Rising Significance of Specialised Products

Market Indicators

Table 8 Households 2006-2011

Market Data

Table 9 Sales of Home Care by Category: Value 2006-2011

Table 10 Sales of Home Care by Category: % Value Growth 2006-2011

Table 11 Home Care Company Shares 2007-2011

Table 12 Home Care Brand Shares 2008-2011

Table 13 Penetration of Private Label by Category 2006-2011

Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 16 Forecast Sales of Home Care by Category: Value 2011-2016

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 1 Research Sources

• The Future of the Household Care Packaging Market in Bulgaria to 2017
• The Future of the Household Care Packaging Market in Finland to 2017
• The Future of the Household Care Packaging Market in the Czech Republic to 2017
• Air Care in Australia
• Air Care in Belarus
• Air Care in Chile
• Air Care in China
• Air Care in Poland
• Air Care in Sweden
• Air Care in the United Arab Emirates
• Bleach in Australia
• Bleach in Belarus
• Bleach in Chile
• Bleach in China
• Bleach in Poland
• Bleach in Sweden
• Bleach in the United Arab Emirates
• Dishwashing in Australia
• Dishwashing in Belarus
• Dishwashing in Chile