Marktanalyse - Bleach in Sweden

The use of bleach continues to decrease in Sweden. From 2006 through 2011 volume sales decreased by over 8% as consumers chose other products. Bleach is regarded by Swedish consumers as being old-fashioned, non-environmentally friendly and harmful to the skin. Handling of bleach requires more care than other home care products that provide similar functionality. Younger consumers, in particular, showed preference for bleach alternatives over the review period.

Euromonitor International's Bleach in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BLEACH IN SWEDEN

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Bleach by type: % value analysis 2005-2010

Table 2 Sales of Bleach: Value 2006-2011

Table 3 Sales of Bleach: % Value Growth 2006-2011

Table 4 Bleach Company Shares 2007-2011

Table 5 Bleach Brand Shares 2008-2011

Table 6 Forecast Sales of Bleach: Value 2011-2016

Table 7 Forecast Sales of Bleach: % Value Growth 2011-2016

Executive Summary

Small Increase in Value Sales

No Impact From Financial Crisis

Unilever and P&g on Top

Internet Retailing Small, But Growing

Marginal Increase Over the Forecast Period

Key Trends and Developments

Tax Reduction for Household Services

New Private Label Products

Less Time Spent on Household Tasks

International Players Dominate

Eco-friendly Products Preferred

Market Indicators

Table 8 Households 2006-2011

Market Data

Table 9 Sales of Home Care by Category: Value 2006-2011

Table 10 Sales of Home Care by Category: % Value Growth 2006-2011

Table 11 Home Care Company Shares 2007-2011

Table 12 Home Care Brand Shares 2008-2011

Table 13 Penetration of Private Label by Category 2006-2011

Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 16 Forecast Sales of Home Care by Category: Value 2011-2016

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 1 Research Sources

• Air Care in Bolivia
• Air Care in Croatia
• Air Care in Hungary
• Air Care in Macedonia
• Air Care in the United Kingdom
• Air Care in Uzbekistan
• Bleach in Bolivia
• Bleach in Croatia
• Bleach in Hungary
• Bleach in Macedonia
• Bleach in the United Kingdom
• Bleach in Uzbekistan
• Dishwashing in Bolivia
• Dishwashing in Croatia
• Dishwashing in Hungary
• Dishwashing in Macedonia
• Dishwashing in the United Kingdom
• Dishwashing in Uzbekistan
• Home Care in Bolivia
• Home Care in Croatia