Marktanalyse - Bleach in Latvia

Chlorine bleach is gradually losing its popularity in Latvia due to the popularization of colour safe bleach formats and new power whitening formulas for powder detergents. On the other hand, many consumers admit that colour safe laundry bleach does not remove stains as effectively and so still often use chlorine bleach, especially for white laundry.

Euromonitor International's Bleach in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BLEACH IN LATVIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Bleach: Value 2006-2011

Table 2 Sales of Bleach: % Value Growth 2006-2011

Table 3 Bleach Company Shares 2007-2011

Table 4 Bleach Brand Shares 2008-2011

Table 5 Forecast Sales of Bleach: Value 2011-2016

Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016

Procter & Gamble Marketing Latvia Ltd Sia in Home Care (latvia)

Strategic Direction

Key Facts

Summary 1 Procter & Gamble Marketing Latvia Ltd SIA: Key Facts

Summary 2 Procter & Gamble Marketing Latvia Ltd SIA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Procter & Gamble Marketing Latvia Ltd SIA: Competitive Position 2011

Executive Summary

Despite Recovering Economy Home Care Posts Slight Value Sales Decline

Private Label Continued Expanding

Multinationals Account for Major Shares

Parapharmacies and Supermarkets Drive Home Care Sales

Moderate Market Growth Expected Over the Forecast Period

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care by Category: Value 2006-2011

Table 9 Sales of Home Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 4 Research Sources

• Air Care in Bolivia
• Air Care in Bosnia-Herzegovina
• Air Care in Croatia
• Air Care in Hungary
• Air Care in Macedonia
• Air Care in the United Kingdom
• Air Care in Uzbekistan
• Bleach in Bolivia
• Bleach in Bosnia-Herzegovina
• Bleach in Croatia
• Bleach in Hungary
• Bleach in Macedonia
• Bleach in the United Kingdom
• Bleach in Uzbekistan
• Dishwashing in Bolivia
• Dishwashing in Bosnia-Herzegovina
• Dishwashing in Croatia
• Dishwashing in Hungary
• Dishwashing in Macedonia
• Dishwashing in the United Kingdom