Marktanalyse - Bleach in Hungary

Bleach is a stable but small category of home care. Key consumers are older people and hospitals and institutions because the price of bleach is lower than other types of cleaning/disinfecting agents and older people became accustomed to using bleach when other disinfecting products were not available. Although market share of bleach is not significant and growth is limited there are some developments in bleach, especially with its fragrance, which has been improved to attract consumers. As...

Euromonitor International's Bleach in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BLEACH IN HUNGARY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Bleach: Value 2006-2011

Table 2 Sales of Bleach: % Value Growth 2006-2011

Table 3 Bleach Company Shares 2007-2011

Table 4 Bleach Brand Shares 2008-2011

Table 5 Forecast Sales of Bleach: Value 2011-2016

Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016

Chemitat Kft in Home Care (hungary)

Strategic Direction

Key Facts

Summary 1 Chemitat Kft: Key Facts

Summary 2 Chemitat Kft: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Chemitat Kft: Competitive Position 2011

Executive Summary

Value Sales of Home Care Stagnated

Consumers Are Increasingly Willing To Switch Between Brands

Private Label Forging Ahead Slowly

Multinationals Dominate Home Care

Small Growth Is Predicted Over the Forecast Period

Key Trends and Developments

Weak Economic Condition of Consumers Affects Sales of Home Care Products

Back To Time-tested, Old-style Products

Private Label Slowly Gains Ground

Strong Price Competition

Liquid Products Perform Well

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care by Category: Value 2006-2011

Table 9 Sales of Home Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 4 Research Sources

• Air Care in Bolivia
• Air Care in Bosnia-Herzegovina
• Air Care in Croatia
• Air Care in Hungary
• Air Care in Japan
• Air Care in Macedonia
• Air Care in the United Kingdom
• Air Care in Uzbekistan
• Bleach in Bolivia
• Bleach in Bosnia-Herzegovina
• Bleach in Croatia
• Bleach in Hungary
• Bleach in Japan
• Bleach in Macedonia
• Bleach in the United Kingdom
• Bleach in Uzbekistan
• Dishwashing in Bolivia
• Dishwashing in Bosnia-Herzegovina
• Dishwashing in Croatia
• Dishwashing in Hungary