Marktanalyse - Bleach in Colombia

Bleach continues selling well in Colombia as consumers feel that chlorine helps obtain excellent results when cleaning any type of surface. The versatility and low price of the product mean that consumers of any income segment, but especially the large number of low-income consumers, are consistent users of bleach. Manufacturers are now trying to move the products towards a more sophisticated image by adding more value-added features and fragrances. According to the trade press, a study...

Euromonitor International's Bleach in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BLEACH IN COLOMBIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Bleach: Value 2006-2011

Table 2 Sales of Bleach: % Value Growth 2006-2011

Table 3 Bleach Company Shares 2007-2011

Table 4 Bleach Brand Shares 2008-2011

Table 5 Forecast Sales of Bleach: Value 2011-2016

Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016

Brinsa SA in Home Care (colombia)

Strategic Direction

Key Facts

Summary 1 Brinsa SA: Key Facts

Summary 2 Brinsa SA: Operational Indicators

Company Background

Production

Summary 3 Brinsa SA: Production Statistics 2011

Competitive Positioning

Summary 4 Brinsa SA: Competitive Position 2011

Executive Summary

Fragmented Consumption Patterns Fuel Polarisation of Offering

Companies Redefining Products To Reach More Colombians

Unilever Andina De Colombia SA Purchases Colgate-Palmolive & Cia's Laundry Care Brands

Companies Seeking New Distribution Channels

Constant Reformulation of Products Intended To Drive Future Sales

Key Trends and Developments

Different Shopping Habits for Low- and High-income Consumers

Small- and Medium-sized Packaging Gaining Importance

Consumers Looking for Multi-purpose Products

Private Label Increasing Market Share

Home Care in Colombia Will Continue Innovating

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care by Category: Value 2006-2011

Table 9 Sales of Home Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 5 Research Sources

• The Future of the Household Care Packaging Market in Bulgaria to 2017
• The Future of the Household Care Packaging Market in Finland to 2017
• The Future of the Household Care Packaging Market in the Czech Republic to 2017
• Air Care in Australia
• Air Care in Belarus
• Air Care in Chile
• Air Care in China
• Air Care in Poland
• Air Care in Sweden
• Air Care in the United Arab Emirates
• Bleach in Australia
• Bleach in Belarus
• Bleach in Chile
• Bleach in China
• Bleach in Poland
• Bleach in Sweden
• Bleach in the United Arab Emirates
• Dishwashing in Australia
• Dishwashing in Belarus
• Dishwashing in Chile