Marktanalyse - Bleach in Austria

Consumers considered bleach as one of the most environmentally hostile products. As opposed to many countries where the scent of bleach was associated with cleanliness, Austrians associated bleach with being too abrasive on the skin and bad for the environment. Therefore, bleach declined by 1% in value terms to reach EUR3 million in 2011.

Euromonitor International's Bleach in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BLEACH IN AUSTRIA

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Bleach by type: % value analysis 2006-2011

Table 2 Sales of Bleach: Value 2006-2011

Table 3 Sales of Bleach: % Value Growth 2006-2011

Table 4 Bleach Company Shares 2007-2011

Table 5 Bleach Brand Shares 2008-2011

Table 6 Forecast Sales of Bleach: Value 2011-2016

Table 7 Forecast Sales of Bleach: % Value Growth 2011-2016

Erdal GmbH in Home Care (austria)

Strategic Direction

Key Facts

Summary 1 Erdal GmbH: Key Facts

Summary 2 Erdal GmbH: Operational Indicators

Company Background

Production

Summary 3 Erdal GmbH: Production Statistics 2011

Competitive Positioning

Summary 4 Erdal GmbH: Competitive Position 2011

Executive Summary

Volume Sales Drop Due To Success of Concentrated, Multifunctional Products

Sustainability Increasingly Matters

Power of International Brand Manufacturers Remains Unbroken

Internet Retailing Yet To Really Take Off in Austria for Home Care Products

'green', Multifunctional Variants Will Resist Stagnation in the Forecast Period

Key Trends and Developments

Consumers in Their 20s Drive Demand for Convenient Formats in Home Care

Sustainability and Care for the Environment: Growing Themes in Home Care

Ageing Society Favours Branded Products

Private Label Is Aided by Consumer Polarisation

Time-poor Consumers Seek Quicker Cleaning Solutions

Market Indicators

Table 8 Households 2006-2011

Market Data

Table 9 Sales of Home Care by Category: Value 2006-2011

Table 10 Sales of Home Care by Category: % Value Growth 2006-2011

Table 11 Sales of Home Care by Region: Value 2006-2011

Table 12 Sales of Home Care by Region: % Value Growth 2006-2011

Table 13 Home Care Company Shares 2007-2011

Table 14 Home Care Brand Shares 2008-2011

Table 15 Penetration of Private Label by Category 2006-2011

Table 16 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 17 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 18 Forecast Sales of Home Care by Category: Value 2011-2016

Table 19 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 5 Research Sources

• The Future of the Household Care Packaging Market in Bulgaria to 2017
• The Future of the Household Care Packaging Market in Finland to 2017
• The Future of the Household Care Packaging Market in the Czech Republic to 2017
• Air Care in Australia
• Air Care in Belarus
• Air Care in Chile
• Air Care in China
• Air Care in Poland
• Air Care in Sweden
• Air Care in the United Arab Emirates
• Bleach in Australia
• Bleach in Belarus
• Bleach in Chile
• Bleach in China
• Bleach in Poland
• Bleach in Sweden
• Bleach in the United Arab Emirates
• Dishwashing in Australia
• Dishwashing in Belarus
• Dishwashing in Chile