Marktanalyse - Bleach in Australia

Bleach continued to struggle to maintain sales in 2011 as product innovations in laundry care and surface care offered viable alternatives. In laundry care, in-wash stain removers offered a colour safe alternative to bleach with comparable results and without a disconcerting chemical smell. In surface care, household antiseptics/disinfectants and multi-purpose cleaners with antibacterial agents were favoured over bleach by consumers looking to protect against germs. Again, the industrial...

Euromonitor International's Bleach in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BLEACH IN AUSTRALIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Bleach: Value 2006-2011

Table 2 Sales of Bleach: % Value Growth 2006-2011

Table 3 Bleach Company Shares 2007-2011

Table 4 Bleach Brand Shares 2008-2011

Table 5 Forecast Sales of Bleach: Value 2011-2016

Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016

Pental Products Pty Ltd in Home Care (australia)

Strategic Direction

Key Facts

Summary 1 Pental Products Pty Ltd: Key Facts

Summary 2 Pental Products Pty Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Pental Products Pty Ltd: Competitive Position 2011

Executive Summary

Australia Weathers the Storm

Make It Easy, Make It Work

Multinationals Remain on Top

Supermarkets Woolworths and Coles Flex Their Muscles

Australia To Hold Up Better Than Most

Key Trends and Developments

Aggressive Expansion Plans for Private Label

Convenience Is King

Australia Remains Attractive To Global Brands

Eco Brands Still Have Local Appeal

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care by Category: Value 2006-2011

Table 9 Sales of Home Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 4 Research Sources

• Air Care in Croatia
• Air Care in Macedonia
• Air Care in Uzbekistan
• Bleach in Croatia
• Bleach in Macedonia
• Bleach in Uzbekistan
• Dishwashing in Croatia
• Dishwashing in Macedonia
• Dishwashing in Uzbekistan
• Home Care in Croatia
• Home Care in Macedonia
• Home Care in Uzbekistan
• Home Insecticides in Croatia
• Home Insecticides in Macedonia
• Home Insecticides in Uzbekistan
• Homewares in Japan
• Laundry Care in Croatia
• Laundry Care in Macedonia
• Laundry Care in Uzbekistan
• Polishes in Croatia