Marktanalyse - Air Care in Vietnam

Air care witnessed rising demand in 2011. As consumers enjoyed better living condition, they demanded products which could enhance their quality of life, with a pleasant and comfortable environment. Air care, which was once perceived as unnecessary, has now become a popular product among households. Air care is used in households, especially in air-conditioned rooms, offices in big cities, public conveniences, cars and other places. As a result, air care registered current value growth of 19%...

Euromonitor International's Air Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN VIETNAM

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Air Care Fragrances Rankings by Value 2006-2011

Table 4 Air Care Company Shares 2007-2011

Table 5 Air Care Brand Shares 2008-2011

Table 6 Forecast Sales of Air Care by Category: Value 2011-2016

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Daso Co Ltd in Home Care (vietnam)

Strategic Direction

Key Facts

Summary 1 Daso Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Daso Co Ltd: Competitive Position 2011

Rang Dong Spca Co Ltd in Home Care (vietnam)

Strategic Direction

Key Facts

Summary 3 Rang Dong Spca Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Rang Dong Spca Co Ltd: Competitive Position 2011

Executive Summary

Growth Boosted by Increasing Awareness of Hygiene and Cleanliness

Private Label Becomes More Accepted

Local Players Strive To Establish Their Brand Presence

Independent Small Grocers Continue To Be the Main Channel

Home Care Is Predicted To Record Healthy Growth

Key Trends and Developments

Growing Awareness of Hygiene and Cleanliness Stimulates Sales

Private Label Records Strong Growth

Fragrance To Be A Crucial Selling Point

Consumers Switch To Specialised Home Care

Domestic Manufacturers Strive for Better Competitive Position

Market Indicators

Table 8 Households 2006-2011

Market Data

Table 9 Sales of Home Care by Category: Value 2006-2011

Table 10 Sales of Home Care by Category: % Value Growth 2006-2011

Table 11 Home Care Company Shares 2007-2011

Table 12 Home Care Brand Shares 2008-2011

Table 13 Penetration of Private Label by Category 2006-2011

Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 16 Forecast Sales of Home Care by Category: Value 2011-2016

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 5 Research Sources

• The Future of the Household Care Packaging Market in Bulgaria to 2017
• The Future of the Household Care Packaging Market in Finland to 2017
• The Future of the Household Care Packaging Market in the Czech Republic to 2017
• Air Care in Australia
• Air Care in Belarus
• Air Care in Chile
• Air Care in China
• Air Care in Poland
• Air Care in Sweden
• Air Care in the United Arab Emirates
• Bleach in Australia
• Bleach in Belarus
• Bleach in Chile
• Bleach in China
• Bleach in Poland
• Bleach in Sweden
• Bleach in the United Arab Emirates
• Dishwashing in Australia
• Dishwashing in Belarus
• Dishwashing in Chile