Marktanalyse - Air Care in Mexico

Air care is often regarded by consumers as luxurious and nice-to-have products. The category’s performance is based on the overall state of the economy and during 2011 the economy grew at a reasonable pace registering an increase of 3.5% in GDP thereby enabling air care to achieve a modest increase. In order for air care sales to expand, the important factor is disposable income, even more so than the increase in the number of households. Significantly, air care products are purchased mostly by...

Euromonitor International's Air Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN MEXICO

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011

Table 4 Air Care Fragrances Rankings by Value 2006-2011

Table 5 Air Care Company Shares 2007-2011

Table 6 Air Care Brand Shares 2008-2011

Table 7 Forecast Sales of Air Care by Category: Value 2011-2016

Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Industrias H24 SA De Cv in Home Care (mexico)

Strategic Direction

Key Facts

Summary 1 Industrias H24 SA de CV: Key Facts

Company Background

Production

Summary 2 Industrias H24 SA de CV: Production Statistics 2011

Competitive Positioning

Summary 3 Industrias H24 SA de CV: Competitive Position 2011

Executive Summary

Slow and Steady Growth of Home Care Products During 2011

Players Employ Promotions To Stimulate Sales

Innovation Remains An Important Differentiation Driver

Expansion of Discount and Convenience Stores Influences Packaging

Rise in Number of Households Will Help Boost Healthy Forecast Market Growth

Key Trends and Developments

Expansion of Discount Stores Promotes Smaller Packaging and Private Label

Promotions Become the Most Used Strategy To Encourage Sales

Innovation As A Differentiation Tool Gains Importance

Changes in the Nature of Households Impact on Products

Market Indicators

Table 9 Households 2006-2011

Market Data

Table 10 Sales of Home Care by Category: Value 2006-2011

Table 11 Sales of Home Care by Category: % Value Growth 2006-2011

Table 12 Home Care Company Shares 2007-2011

Table 13 Home Care Brand Shares 2008-2011

Table 14 Penetration of Private Label by Category 2006-2011

Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Home Care by Category: Value 2011-2016

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 4 Research Sources

• The Future of the Household Care Packaging Market in Bulgaria to 2017
• The Future of the Household Care Packaging Market in Finland to 2017
• The Future of the Household Care Packaging Market in the Czech Republic to 2017
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