Marktanalyse - Air Care in Guatemala

In 2011, air care witnessed value growth of 10% in current terms, and sales of GTQ52 million. Standard spray/aerosol air fresheners is the most used product, due to its longstanding presence and more affordable unit price. In 2011, its current value sales represented 86% share of the category’s value sales.

Euromonitor International's Air Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN GUATEMALA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Air Care Company Shares 2007-2011

Table 4 Air Care Brand Shares 2008-2011

Table 5 Forecast Sales of Air Care by Category: Value 2011-2016

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Executive Summary

Strong Volume and Value Growth Rates for Home Care

New Product Launches Bring Dynamism To Home Care Landscape

International Brands Lead Home Care

Independent Small Grocers Remains Strong in Guatemala

Large Growth Potential for the Forecast Period

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care Household Care by Category: Value 2006-2011

Table 9 Sales of Home Care Household Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 1 Research Sources

• Air Care in Bolivia
• Air Care in Bosnia-Herzegovina
• Air Care in Croatia
• Air Care in Hungary
• Air Care in Macedonia
• Air Care in the United Kingdom
• Air Care in Uzbekistan
• Bleach in Bolivia
• Bleach in Bosnia-Herzegovina
• Bleach in Croatia
• Bleach in Hungary
• Bleach in Macedonia
• Bleach in the United Kingdom
• Bleach in Uzbekistan
• Dishwashing in Bolivia
• Dishwashing in Bosnia-Herzegovina
• Dishwashing in Croatia
• Dishwashing in Hungary
• Dishwashing in Macedonia
• Dishwashing in the United Kingdom