Marktanalyse - Air Care in China

Overall air care enjoyed 11% current value growth in 2011, higher than the 8% review period CAGR. Growth was partly driven by the unit price increase caused by increasing costs and trading up to higher priced products among consumers. The other factor driving growth was consumption led by rural areas, where air care products maintained novelty value. In urban areas, with the improvement of life quality, consumers have demonstrated a shift away from chemical products.

Euromonitor International's Air Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN CHINA

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Air Care Fragrances Rankings by Value 2006-2011

Table 4 Air Care Company Shares 2007-2011

Table 5 Air Care Brand Shares 2008-2011

Table 6 Forecast Sales of Air Care by Category: Value 2011-2016

Table 7 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Procter & Gamble (guangzhou) Ltd in Home Care (china)

Strategic Direction

Key Facts

Summary 1 Procter & Gamble (Guangzhou) Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2011

Shanghai Johnson Ltd in Home Care (china)

Strategic Direction

Key Facts

Summary 3 Shanghai Johnson Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Shanghai Johnson Ltd: Competitive Position 2011

Executive Summary

Growing Disposable Income Drives the Consumption

Rural Demand Boosts

Products Diversified by Efforts of Key Players

Supermarkets and Hypermarkets Remain Mainstream Channels

Home Care in China Will Maintain Healthy Growth in the Forecast Period

Key Trends and Developments

Young Small Households Boost Demand for Home Care

Leading Players Expand Product Portfolio

Rural Consumption Drives Growth

Growing Premiumisation for Home Care

Supermarkets and Hypermarkets Remain Most Important Channels

Territory Key Trends and Developments

East China

Mid China

North and North-east China

North-west China

South China

South-west China

Market Indicators

Table 8 Households 2006-2011

Market Data

Table 9 Sales of Home Care by Category: Value 2006-2011

Table 10 Sales of Home Care by Category: % Value Growth 2006-2011

Table 11 Sales of Home Care by Region: Value 2006-2011

Table 12 Sales of Home Care by Region: % Value Growth 2006-2011

Table 13 Home Care Company Shares 2007-2011

Table 14 Home Care Brand Shares 2008-2011

Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Home Care by Category: Value 2011-2016

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Table 19 Forecast Sales of Home Care by Region: Value 2011-2016

Table 20 Forecast Sales of Home Care by Region: % Value Growth 2011-2016

Sources

Summary 5 Research Sources

• Air Care in Bolivia
• Air Care in Bosnia-Herzegovina
• Air Care in Croatia
• Air Care in Hungary
• Air Care in Macedonia
• Air Care in the United Kingdom
• Air Care in Uzbekistan
• Bleach in Bolivia
• Bleach in Bosnia-Herzegovina
• Bleach in Croatia
• Bleach in Hungary
• Bleach in Macedonia
• Bleach in the United Kingdom
• Bleach in Uzbekistan
• Dishwashing in Bolivia
• Dishwashing in Bosnia-Herzegovina
• Dishwashing in Croatia
• Dishwashing in Hungary
• Dishwashing in Macedonia
• Dishwashing in the United Kingdom