Marktanalyse - Mobile Phones in Portugal

Mobile phones recovered in 2010 following the area’s disappointing performance in 2009. Despite the unstable financial, political and social climate, the area recorded a considerable increase in retail value sales in 2010. In an attempt to make the most of promotions from mobile communications operators, Portuguese consumers tend to possess more than one mobile phone. This fact, along with the general popularity of the latest technological gadgets amongst Portuguese consumers, has helped to...

Euromonitor International's Mobile Phones in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Analogue Camcorders, Analogue Cameras, Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

MOBILE PHONES IN PORTUGAL

Euromonitor International

January 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Mobile Phones: Volume 2005-2010

Table 2 Sales of Mobile Phones: Value 2005-2010

Table 3 Sales of Mobile Phones: % Volume Growth 2005-2010

Table 4 Sales of Mobile Phones: % Value Growth 2005-2010

Table 5 Mobile Phones Company Shares 2006-2010

Table 6 Mobile Phones Brand Shares 2007-2010

Table 7 Sales of Mobile Phones by Distribution Format 2005-2010

Table 8 Forecast Sales of Mobile Phones: Volume 2010-2015

Table 9 Forecast Sales of Mobile Phones: Value 2010-2015

Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2010-2015

Table 11 Forecast Sales of Mobile Phones: % Value Growth 2010-2015

Table 12 Sales of Smartphones by Operating System 2008-2010

Table 13 Sales of Mobile Phones by Type of Contract 2005-2010

Executive Summary

Financial Instability Negatively Impacts Consumer Electronics

Technology Trend Boosting Consumer Demand

Smartphones: New Favourite Within Consumer Electronics

Multinationals: Dominating Consumer Electronics Sales

Uncertain Future Likely To Affect Consumer Electronics

Key Trends and Developments

Negative Impact of Unstable Economic Climate on Consumer Electronics Sales

Impact of Austerity Measures on Growth Potential of Consumer Electronics

Positive Role of Technological Advances Within Consumer Electronics

Potential for Increase in Sales of Private Label Brands

Good Performance of Internet Retailing With Specialists Maintaining Leadership

Summary 1 Leading Specialist Retailers 2010

Market Data

Table 14 Sales of Consumer Electronics by Category: Volume 2005-2010

Table 15 Sales of Consumer Electronics by Category: Value 2005-2010

Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010

Table 17 Sales of Consumer Electronics by Category: % Value Growth 2005-2010

Table 18 Consumer Electronics Company Shares 2006-2010

Table 19 Consumer Electronics Brand Shares 2007-2010

Table 20 Sales of Consumer Electronics by Distribution Format 2005-2010

Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015

Table 22 Forecast Sales of Consumer Electronics by Category: Value 2010-2015

Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015

Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015

Definitions

Summary 2 Research Sources

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