Marktanalyse - Mobile Phones in Japan

In 2010 mobile phones declined by 19% in current value terms to reach ¥554.5 billion. The pessimistic economic situation led the replacement cycle of mobile phones to increase to 46 months in 2010. This meant that consumers changed their mobile phones less frequently, thus leading to a decline in the performance of mobile phones. In addition, as the competition increased, with more domestic manufacturers focusing on smartphones, the price competition became aggressive, and pushed price points...

Euromonitor International's Mobile Phones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Analogue Camcorders, Analogue Cameras, Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

MOBILE PHONES IN JAPAN

Euromonitor International

February 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Smartphones by Operating System 2008-2010

Table 2 Sales of Mobile Phones by Type of Contract 2005-2010

Table 3 Sales of Mobile Phones: Volume 2005-2010

Table 4 Sales of Mobile Phones: Value 2005-2010

Table 5 Sales of Mobile Phones: % Volume Growth 2005-2010

Table 6 Sales of Mobile Phones: % Value Growth 2005-2010

Table 7 Mobile Phones Company Shares 2006-2010

Table 8 Mobile Phones Brand Shares 2007-2010

Table 9 Sales of Mobile Phones by Distribution Format 2005-2010

Table 10 Forecast Sales of Mobile Phones: Volume 2010-2015

Table 11 Forecast Sales of Mobile Phones: Value 2010-2015

Table 12 Forecast Sales of Mobile Phones: % Volume Growth 2010-2015

Table 13 Forecast Sales of Mobile Phones: % Value Growth 2010-2015

Sharp Corp in Consumer Electronics (japan)

Strategic Direction

Key Facts

Summary 1 Sharp Corp: Key Facts

Summary 2 Sharp Corp: Operational Indicators

Company Background

Production

Summary 3 Sharp Corp: Production Statistics 2010

Competitive Positioning

Summary 4 Sharp Corp: Competitive Position 2010

Toshiba Corp in Consumer Electronics (japan)

Strategic Direction

Key Facts

Summary 5 Toshiba Corp: Key Facts

Summary 6 Toshiba Corp: Operational Indicators

Company Background

Production

Summary 7 Toshiba Corp: Production Statistics 2010

Competitive Positioning

Summary 8 Toshiba Corp: Competitive Position 2010

Executive Summary

2010 Sees Recovery From the Economic Downturn

New Technology and Innovative Product Developments Spur Growth

the Switch From Analogue To Digital Broadcasting Fuels Purchases

Internet Retailing Continues To Gain A Greater Following

Future Performance Depends on the Impact of the 2011 Tsunami and Nuclear Crisis

Key Trends and Developments

Japanese Consumers Welcome Global Consumer Electronics in 2010

the Switch From Analogue To Digital Broadcasting Fuels Purchases

Online Social Connections Shape Consumer Electronics in 2010

Internet Retailing Grows, As It Attracts Price-sensitive Consumers

Specialist Retailers

Summary 9 Leading Specialist Retailers 2011

Market Data

Table 14 Sales of Consumer Electronics by Category: Volume 2005-2010

Table 15 Sales of Consumer Electronics by Category: Value 2005-2010

Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010

Table 17 Sales of Consumer Electronics by Category: % Value Growth 2005-2010

Table 18 Consumer Electronics Company Shares 2006-2010

Table 19 Consumer Electronics Brand Shares 2007-2010

Table 20 Sales of Consumer Electronics by Distribution Format 2005-2010

Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015

Table 22 Forecast Sales of Consumer Electronics by Category: Value 2010-2015

Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015

Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015

Definitions

Summary 10 Research Sources

• Consumer Electronics in Colombia
• Consumer Electronics in Norway
• Electronics and Appliance Specialist Retailers in Indonesia
• Electronics and Appliance Specialist Retailers in the US
• Electronics and Appliance Specialist Retailers in Ukraine
• Portable Players in Colombia
• Portable Players in Norway
• Bang & Olufsen A/S in Consumer Electronics (Denmark)
• Consumer Electronics in Denmark
• Consumer Electronics in Saudi Arabia
• Database of Electronics and Appliance Stores in Argentina
• Database of Electronics and Appliance Stores in Australia
• Database of Electronics and Appliance Stores in Austria
• Database of Electronics and Appliance Stores in Belgium
• Database of Electronics and Appliance Stores in Brazil
• Database of Electronics and Appliance Stores in Canada
• Database of Electronics and Appliance Stores in China
• Database of Electronics and Appliance Stores in Colombia
• Database of Electronics and Appliance Stores in Cyprus
• Database of Electronics and Appliance Stores in Czech Republic