Marktanalyse - Mobile Phones in Hong Kong, China

Mobile phones recorded a slight decline in volume terms in 2010 to post sales of 2.6 million units, while current value sales rose by 4% to HK$6 billion. The category’s performance was mainly driven by smartphones, whose positive growth offset the continued decline of feature phones in both volume and value sales. Consumers are switching to smartphones as this product type is deemed to offer a superior display, fashionable designs and a multitude of applications and functions, with...

Euromonitor International's Mobile Phones in Hong Kong, China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Analogue Camcorders, Analogue Cameras, Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

MOBILE PHONES IN HONG KONG, CHINA

Euromonitor International

January 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Mobile Phones: Volume 2005-2010

Table 2 Sales of Mobile Phones: Value 2005-2010

Table 3 Sales of Mobile Phones: % Volume Growth 2005-2010

Table 4 Sales of Mobile Phones: % Value Growth 2005-2010

Table 5 Mobile Phones Company Shares 2006-2010

Table 6 Mobile Phones Brand Shares 2007-2010

Table 7 Sales of Mobile Phones by Distribution Format 2005-2010

Table 8 Forecast Sales of Mobile Phones: Volume 2010-2015

Table 9 Forecast Sales of Mobile Phones: Value 2010-2015

Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2010-2015

Table 11 Forecast Sales of Mobile Phones: % Value Growth 2010-2015

Table 12 Sales of Smartphones by Operating System 2008-2010

Table 13 Sales of Mobile Phones by Type of Contract 2005-2010

Executive Summary

Economic Recovery Boosts Spending in Consumer Electronics

Demand for Convenience Drives Sales of Consumer Electronics With Multiple Functions

Smartphones and Tablets Take the Market by Storm

International Brands Continue To Gain Share Over Domestic Brands

Electronics and Appliance Specialist Retailers Remains the Dominant Channel

Future Growth Driven by Tablets and Smartphones

Key Trends and Developments

Economic Recovery Prompted Increase in Spending

Consumer Electronics Increasingly Offer Multiple Uses Within One Product

International Brands Continue To Gain Share Over Domestic Brands

the Rise of Internet-enabled Smartphones

Specialist Retailers

Summary 1 Leading Specialist Retailers 2010

Market Data

Table 14 Sales of Consumer Electronics by Category: Volume 2005-2010

Table 15 Sales of Consumer Electronics by Category: Value 2005-2010

Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010

Table 17 Sales of Consumer Electronics by Category: % Value Growth 2005-2010

Table 18 Consumer Electronics Company Shares 2006-2010

Table 19 Consumer Electronics Brand Shares 2007-2010

Table 20 Sales of Consumer Electronics by Distribution Format 2005-2010

Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015

Table 22 Forecast Sales of Consumer Electronics by Category: Value 2010-2015

Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015

Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015

Definitions

Summary 2 Research Sources

• Electronics and Appliance Specialist Retailers in Saudi Arabia
• Electronics and Appliance Specialist Retailers in the Czech Republic
• Electronics and Appliance Specialist Retailers in the Philippines
• Electronics and Appliance Specialist Retailers in the United Kingdom
• Socio-Economic Trends Drive Consumer Electronics Spending in Asia Pacific
• Consumer Electronics in Colombia
• Consumer Electronics in Norway
• Electronics and Appliance Specialist Retailers in Brazil
• Electronics and Appliance Specialist Retailers in Indonesia
• Electronics and Appliance Specialist Retailers in Ireland
• Electronics and Appliance Specialist Retailers in Taiwan
• Electronics and Appliance Specialist Retailers in the US
• Electronics and Appliance Specialist Retailers in Ukraine
• Luxury Electronic Gadgets in Spain
• Luxury Electronic Gadgets in the Philippines
• Portable Players in Colombia
• Portable Players in Norway
• Bang & Olufsen A/S in Consumer Electronics (Denmark)
• Consumer Electronics in Denmark
• Consumer Electronics in Saudi Arabia