Marktanalyse - Air Care in Lithuania

In 2011 air care witnessed the first significant signs of consumers returning to their previous air care preferences. Being non-essential products, this category suffered during the crisis, as consumers abandoned these products without a second thought. Now they are coming back to their previous or new scent preferences and starting to spend money for a pleasant aroma in their homes.

Euromonitor International's Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR CARE IN LITHUANIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Care by Category: Value 2006-2011

Table 2 Sales of Air Care by Category: % Value Growth 2006-2011

Table 3 Air Care Company Shares 2007-2011

Table 4 Air Care Brand Shares 2008-2011

Table 5 Forecast Sales of Air Care by Category: Value 2011-2016

Table 6 Forecast Sales of Air Care by Category: % Value Growth 2011-2016

Executive Summary

Stabilisation Signals Slow Down and Gloomy Forecasts Rise

Discounts Are Sales Generators for A Consecutive Year

Chinese and Polish Manufacturers Gain Strong Competitive Position

Supermarkets and Bazaars Dominate Distribution Channels

Lowered Expectations in the Coming Years

Market Indicators

Table 7 Households 2006-2011

Market Data

Table 8 Sales of Home Care Household Care by Category: Value 2006-2011

Table 9 Sales of Home Care Household Care by Category: % Value Growth 2006-2011

Table 10 Home Care Company Shares 2007-2011

Table 11 Home Care Brand Shares 2008-2011

Table 12 Penetration of Private Label by Category 2006-2011

Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Home Care by Category: Value 2011-2016

Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 1 Research Sources

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• Industrielle Kühl- und Lüftungstechnik sowie andere nicht wirtschaftszweigspezifischen Maschinen in Mexiko: ISIC 2919
• Irons in Germany
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• Large Cooking Appliances in Germany
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