Marktanalyse - Grocery Retailers in Germany

Overall, the changes to grocery retailers in the German market in 2011 were not significantly different from those seen during the review period as a whole. However, the rate of expansion of branded players, especially in hypermarkets, supermarkets and discounters, started to slow down considerably towards the end of the review period, due to the fact that in many German regions saturation point is coming closer, or has even been reached or exceeded.

Euromonitor International's Grocery Retailers in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Modern Grocery Retailers, Traditional Grocery Retailers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Grocery Retailers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

GROCERY RETAILERS IN GERMANY

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Traditional Vs Modern

Channel Formats

Chart 1 Discounters: Aldi in Elsenfeld

Chart 2 Discounters: Aldi in Hannover

Chart 3 Supermarkets: Edeka in Elsenfeld

Chart 4 Discounters: Lidl in Elsenfeld

Chart 5 Discounters: Netto in Klingenberg

Chart 6 Discounters: Penny in Kleinheubach

Chart 7 Supermarkets: Rewe in Kleinheubach

Chart 8 Discounters: Norma in Kleinheubach

Chart 9 Supermarkets: Kaufland in Hannover

Competitive Landscape

Prospects

Channel Data

Table 1 Sales in Grocery Retailers by Category: Value 2006-2011

Table 2 Sales in Grocery Retailers by Category: % Value Growth 2006-2011

Table 3 Grocery Retailers Company Shares: % Value 2007-2011

Table 4 Grocery Retailers Brand Shares: % Value 2008-2011

Table 5 Forecast Sales in Grocery Retailers by Category: Value 2011-2016

Table 6 Forecast Sales in Grocery Retailers by Category: % Value Growth 2011-2016

Coop Eg in Retailing (germany)

Strategic Direction

Key Facts

Summary 1 Coop eG: Key Facts

Summary 2 Coop eG: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 3 Coop eG: Private Label Portfolio

Competitive Positioning

Summary 4 Coop eG: Competitive Position 2011

J Bünting's Beteiligungs AG in Retailing (germany)

Strategic Direction

Key Facts

Summary 5 J Bünting's Beteiligungs AG: Key Facts

Summary 6 J Bünting's Beteiligungs AG: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 7 J Bünting's Beteiligungs AG: Private Label Portfolio

Competitive Positioning

Summary 8 J Bünting's Beteiligungs AG: Competitive Position 2011

Kaufland Warenhandel GmbH & Co Kg in Retailing (germany)

Strategic Direction

Key Facts

Summary 9 Kaufland Warenhandel GmbH & Co KG: Key Facts

Summary 10 Kaufland Warenhandel GmbH & Co KG: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 11 Kaufland Warenhandel GmbH & Co KG: Private Label Portfolio

Competitive Positioning

Summary 12 Kaufland Warenhandel GmbH & Co KG: Competitive Position 2011

Lidl Dienstleistung GmbH & Co Kg in Retailing (germany)

Strategic Direction

Key Facts

Summary 13 Lidl Dienstleistung GmbH & Co KG: Key Facts

Summary 14 Lidl Dienstleistung GmbH & Co KG: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 15 Lidl Dienstleistung GmbH & Co KG: Private Label Portfolio

Competitive Positioning

Summary 16 Lidl Dienstleistung GmbH & Co KG: Competitive Position 2011

Metro Group in Retailing (germany)

Strategic Direction

Key Facts

Summary 17 Metro Group: Key Facts

Summary 18 Metro Group: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 19 Metro Group: Private Label Portfolio

Competitive Positioning

Summary 20 Metro Group: Competitive Position 2011

Norma Lebensmittel Filialbetrieb GmbH & Co Kg in Retailing (germany)

Strategic Direction

Key Facts

Summary 21 Norma Lebensmittel Filialbetrieb GmbH & Co KG: Key Facts

Summary 22 Norma Lebensmittel Filialbetrieb GmbH & Co KG: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 23 Norma Lebensmittel Filialbetrieb GmbH & Co KG: Private Label Portfolio

Competitive Positioning

Summary 24 Norma Lebensmittel Filialbetrieb GmbH & Co KG: Competitive Position 2011

Penny-markt GmbH in Retailing (germany)

Strategic Direction

Key Facts

Summary 25 Penny-Markt GmbH: Key Facts

Summary 26 Penny-Markt GmbH: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 27 Penny-Markt GmbH: Private Label Portfolio

Competitive Positioning

Summary 28 Penny-Markt GmbH: Competitive Position 2011

Rewe Markt GmbH in Retailing (germany)

Strategic Direction

Key Facts

Summary 29 Rewe Markt GmbH: Key Facts

Summary 30 Rewe Markt GmbH: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 31 Rewe Markt GmbH: Private Label Portfolio

Competitive Positioning

Summary 32 Rewe Markt GmbH: Competitive Position 2011

Executive Summary

Retailing Continues To Benefit From Increasing Consumer Confidence

Non-store Retailing Outperforms Store-based Retailing in 2011

Non-grocery Retailers Shows More Dynamism Than Grocery Retailers in 2011

Local Grocery Chains Maintain Their Leading Positions

Stagnation Expected for Retailing in the Forecast Period

Key Trends and Developments

Continued Favourable Economic Conditions in Germany in 2011

Government Regulation and Its Impact on Retailing

Private Label Has A Strong Influence on Retailing in Germany

Demographic Changes Continue To Influence Purchasing Habits in Germany

Internet Retailing: the Most Dynamic Non-store Retailing Channel in Germany

Market Indicators

Market Data

Table 8 Sales in Retailing by Category: Value 2006-2011

Table 9 Sales in Retailing by Category: % Value Growth 2006-2011

Table 10 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 11 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 12 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 13 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 14 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 15 Sales in Non-store Retailing by Category: Value 2006-2011

Table 16 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 17 Retailing Company Shares: % Value 2007-2011

Table 18 Retailing Brand Shares: % Value 2008-2011

Table 19 Store-Based Retailing Company Shares: % Value 2007-2011

Table 20 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 21 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 22 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 23 Non-store Retailing Company Shares: % Value 2007-2011

Table 24 Non-store Retailing Brand Shares: % Value 2008-2011

Table 25 Forecast Sales in Retailing by Category: Value 2011-2016

Table 26 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 27 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 28 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 29 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 30 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 31 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 32 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Cash and Carry

Table 33 Cash and Carry: Sales Value 2006-2011

Table 34 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011

Table 35 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011

Definitions

Summary 33 Research Sources

• Database of Grocery Stores in Argentina
• Database of Grocery Stores in Australia
• Database of Grocery Stores in Austria
• Database of Grocery Stores in Belgium
• Database of Grocery Stores in Brazil
• Database of Grocery Stores in Canada
• Database of Grocery Stores in Chile
• Database of Grocery Stores in China
• Database of Grocery Stores in Colombia
• Database of Grocery Stores in Czech Republic
• Database of Grocery Stores in Denmark
• Database of Grocery Stores in Finland
• Database of Grocery Stores in France
• Database of Grocery Stores in Germany
• Database of Grocery Stores in Greece
• Database of Grocery Stores in Hong Kong
• Database of Grocery Stores in Hungary
• Database of Grocery Stores in India
• Database of Grocery Stores in Indonesia
• Database of Grocery Stores in Ireland