Marktanalyse - Global Toys & Games

Datamonitor's Global Toys & Games industry profile is an essential resource for top-level data and analysis covering the Toys & Games industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzels and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2008 annual average exchange rates.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 13

5.3 Supplier Power 14

5.4 New Entrants 15

5.5 Substitutes 16

5.6 Rivalry 17

CHAPTER 6 Leading Companies 18

6.1 Mattel Inc 18

6.2 Nintendo Co., Ltd. 21

6.3 Sony Corporation 23

CHAPTER 7 Market Forecasts 26

7.1 Market Value Forecast 26

CHAPTER 8 Appendix 27

8.1 Methodology 27

8.2 Industry Associations 28

8.3 Related Datamonitor Research 28



LIST OF TABLES

Table 1: Global Toys & Games Market Value: $ billion, 2004-2008 9

Table 2: Global Toys & Games Market Segmentation I: % Share, by Value, 2008 10

Table 3: Global Toys & Games Market Segmentation II: % Share, by Value, 2008 11

Table 4: Key Facts: Mattel Inc 18

Table 5: Key Financials: Mattel Inc 20

Table 6: Key Facts: Nintendo Co., Ltd. 21

Table 7: Key Financials: Nintendo Co., Ltd. 22

Table 8: Key Facts: Sony Corporation 23

Table 9: Key Financials: Sony Corporation 25

Table 10: Global Toys & Games Market Value Forecast: $ billion, 2008-2013 26

• Corporate Strategies in Emerging Toy Markets
• Global Licensing Trends in Traditional Toys and Games
• Toys and Games in the United Arab Emirates
• Traditional Toys and Games in the United Arab Emirates
• Traditional Toys and Games in the United Arab Emirates
• Toys and Games in South Africa
• Traditional Toys and Games in South Africa
• Toys and Games in the Philippines
• Toys and Games in Turkey
• Toys and Games in Turkey
• Traditional Toys and Games in the Philippines
• Traditional Toys and Games in Turkey
• Takara Tomy Co Ltd in Toys and Games (World)
• Toys and Games in Italy
• Toys and Games in Singapore
• Toys and Games in South Korea
• Toys and Games in Spain
• Toys and Games in Switzerland
• Traditional Toys and Games in Italy
• Traditional Toys and Games in Singapore