Marktanalyse - Danone , Groupe in Soft Drinks (World )

Danone saw slight recovery in sales of bottled water in some developed markets; however, the company is still facing tough challenges in southern Europe and weakened consumer purchasing power in most developed markets. The company has not made major acquisitions in waters in recent years and its long-term ambition to keep the water business remains unclear. Danone is expanding Bonafont in Latin America and its progress in Brazil is particularly encouraging.

Euromonitor International’s Danone , Groupe in Soft Drinks (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Danone , Groupe in Soft Drinks (World )

Euromonitor International

June 2012

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Bottled Water Growth Opportunities

Brand Strategy

Operations

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