Marktanalyse - Dairy in Denmark

Datamonitor's Dairy in Denmark industry profile is an essential resource for top-level data and analysis covering the Dairy industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value and segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition


The dairy market consists of cheese, chilled desserts, cream, fromage frais, milk, spreadable fats and yogurt. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Market Share 12

CHAPTER 6 Five Forces Analysis 13

6.1 Summary 13

6.2 Buyer Power 14

6.3 Supplier Power 15

6.4 New Entrants 16

6.5 Substitutes 17

6.6 Rivalry 18

CHAPTER 7 Leading Companies 19

7.1 Arla Foods Amba 19

7.2 Unilever 22

7.3 Kraft Foods 25

CHAPTER 8 Distribution 28

CHAPTER 9 Market Forecasts 29

9.1 Market Value Forecast 29

CHAPTER 10 Macroeconomic Indicators 30

CHAPTER 11 Appendix 32

11.1 Methodology 32

11.2 Industry Associations 33

11.3 Related Datamonitor Research 33



LIST OF TABLES

Table 1: Denmark Dairy Market Value: $ million, 2004-2008 9

Table 2: Denmark Dairy Market Segmentation I: % Share, by Value, 2008 10

Table 3: Denmark Dairy Market Segmentation II: % Share, by Value, 2008 11

Table 4: Denmark Dairy Market Share: % Share, by Value, 2008 12

Table 5: Key Facts: Arla Foods Amba 19

Table 6: Key Financials: Arla Foods Amba 20

Table 7: Key Facts: Unilever 22

Table 8: Key Financials: Unilever 24

Table 9: Key Facts: Kraft Foods 25

Table 10: Key Financials: Kraft Foods 27

Table 11: Denmark Dairy Distribution: % Share, by Value, 2008 28

Table 12: Denmark Dairy Market Value Forecast: $ million, 2008-2013 29

Table 13: Denmark Size of Population (million) , 2004-2008 30

Table 14: Denmark GDP (Constant 2000 Prices, $ billion), 2004-2008 30

Table 15: Denmark Inflation, 2004-2008 30

Table 16: Denmark Exchange Rate, 2004-2008 31

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