Marktanalyse - Beer in the United States

Datamonitor's Beer in the United States industry profile is an essential resource for top-level data and analysis covering the Beer industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Beer in the United States’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Beer in the United States

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates. Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

MARKET SHARE 14

FIVE FORCES ANALYSIS 15

Summary 15

Buyer power 17

Supplier power 18

New entrants 19

Substitutes 20

Rivalry 21

LEADING COMPANIES 22

Anheuser-Busch InBev 22

SABMiller 26

Molson Coors Brewing Company 30

MARKET DISTRIBUTION 34

MARKET FORECASTS 35

Market value forecast 35

Market volume forecast 36

MACROECONOMIC INDICATORS 37

APPENDIX 39

Methodology 39

Industry associations 40

Related Datamonitor research 40

Disclaimer 42

ABOUT DATAMONITOR 43

Premium Reports 43

Summary Reports 43

Datamonitor consulting 43



LIST OF TABLES

Table 1: United States beer market value: $ million, 2005—09 10

Table 2: United States beer market volume: million liters, 2005—09 11

Table 3: United States beer market segmentation I:% share, by value, 2009 12

Table 4: United States beer market segmentation II: % share, by value, 2009 13

Table 5: United States beer market share: % share, by volume, 2009 14

Table 6: Anheuser-Busch InBev: key facts 22

Table 7: Anheuser-Busch InBev: key financials ($) 24

Table 8: Anheuser-Busch InBev: key financials (€) 24

Table 9: Anheuser-Busch InBev: key financial ratios 24

Table 10: SABMiller: key facts 26

Table 11: SABMiller: key financials ($) 28

Table 12: SABMiller: key financial ratios 28

Table 13: Molson Coors Brewing Company: key facts 30

Table 14: Molson Coors Brewing Company: key financials ($) 31

Table 15: Molson Coors Brewing Company: key financial ratios 32

Table 16: United States beer market distribution: % share, by volume, 2009 34

Table 17: United States beer market value forecast: $ million, 2009—14 35

Table 18: United States beer market volume forecast: million liters, 2009—14 36

Table 19: United States size of population (million), 2005—09 37

Table 20: United States gdp (constant 2000 prices, $ billion), 2005—09 37

Table 21: United States gdp (current prices, $ billion), 2005—09 37

Table 22: United States inflation, 2005—09 38

Table 23: United States consumer price index (absolute), 2005—09 38

Table 24: United States exchange rate, 2005—09 38



LIST OF FIGURES

Figure 1: United States beer market value: $ million, 2005—09 10

Figure 2: United States beer market volume: million liters, 2005—09 11

Figure 3: United States beer market segmentation I:% share, by value, 2009 12

Figure 4: United States beer market segmentation II: % share, by value, 2009 13

Figure 5: United States beer market share: % share, by volume, 2009 14

Figure 6: Forces driving competition in the beer market in the United States, 2009 15

Figure 7: Drivers of buyer power in the beer market in the United States, 2009 17

Figure 8: Drivers of supplier power in the beer market in the United States, 2009 18

Figure 9: Factors influencing the likelihood of new entrants in the beer market in the United States, 2009 19

Figure 10: Factors influencing the threat of substitutes in the beer market in the United States, 2009 20

Figure 11: Drivers of degree of rivalry in the beer market in the United States, 2009 21

Figure 12: Anheuser-Busch InBev: revenues & profitability 25

Figure 13: Anheuser-Busch InBev: assets & liabilities 25

Figure 14: SABMiller: revenues & profitability 29

Figure 15: SABMiller: assets & liabilities 29

Figure 16: Molson Coors Brewing Company: revenues & profitability 32

Figure 17: Molson Coors Brewing Company: assets & liabilities 33

Figure 18: United States beer market distribution: % share, by volume, 2009 34

Figure 19: United States beer market value forecast: $ million, 2009—14 35

Figure 20: United States beer market volume forecast: million liters, 2009—14 36

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