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Marktanalyse - Malaysian Foodservice: The Future of Foodservice to 2016

Canadean

Canadean

8 / 2012
210 Seiten
Typ: Marktanalyse
Sprache: Englisch
Regionen: Malaysia
Verfügbarkeit: verfügbar

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Marktanalyse - Malaysian Foodservice: The Future of Foodservice to 2016

Product Synopsis
'Malaysian Foodservice: The Future of Foodservice to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Malaysian foodservice value chain, and for new companies considering entering the market.

Introduction and Landscape
Why was the report written?
This report is the result of Canadean’s extensive market and company research covering the Malaysian foodservice industry. It provides detailed analysis of both historic and forecast foodservice industry values at channel level, analysis of the leading companies in the industry, and Malaysia’s business environment and landscape. The Malaysian Foodservice report considers the dynamism of the economy and shifts in consumers’ choices.

What is the current market landscape and what is changing?
The Malaysian foodservice market remained insulated from the European recession. The widespread use of technology, increasing disposable income, and increasing health awareness, have made the market a lot more competitive than before. The market is expected to grow further between 2012 and 2016, driven by the rising number of households in the country, the rise in the number of the population who are employed, a rise in disposable income, and the development of healthier and more nutritious eating habits.

What are the key drivers behind recent market changes?
In spite of the economic recession, Malaysian foodservice sales showed growth during 2008-2011. Additionally, increasing disposable income has given freedom to customers to spend on eating out. This trend is expected to persist during the forecast period, which can be attributed to further increases in disposable income and consumer spending on tourism.

What makes this report unique and essential to read?
'Malaysian Foodservice: The Future of Foodservice to 2016” provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Malaysian foodservice value chain, and for new companies who are considering entering the market.

Key Features and Benefits
Market insight
This report provides readers with unparalleled levels of detail and insight into the development of the foodservice sector within Malaysia.

Sector analysis
This report provides readers with in-depth data on the valuation and development of both the profit and cost sectors in the Malaysian foodservice market.

Industry data
This report provides details on the number of outlets, transactions, average prices, foodservice sales, sales per outlet, and transactions per outlet per week, across nearly 50 sub-channels.

Forecast data
This report provides highly granular future forecasts and historic market data to aid market and strategic planning.

Market conditions
This report will help you to assess the impact of the economic recession and recovery on foodservice market growth.

Key Market Issues
Tourism complements the development of the foodservice industry in Malaysia
The tourism industry has boosted the foodservice industry to a large extent, and is expected to do so over the forecast period as well; the influx of tourists that visit Malaysia has led to an increase in foodservice sales, as people like to dine out.

Increasing disposable income and the growing population of working women has boosted the growth of the foodservice industry
The annual per capita disposable income in Malaysia increased from US$3,114.7 in 2006 to US$4422.8 in 2011, and is expected to grow further, to US$5261.416 by 2016. The increase in disposable income has boosted consumer expenditure on eating out.

Increase in disposable income leads to an increase in demand for organic food
With a consistent increase in disposable income, the working population continues to seek high quality and diverse foodstuff. There is a demand for healthy food items amongst the health conscious, young, and educated consumers

Increase in health awareness has resulted in a higher demand for healthier meals
The recent increase in health awareness and food safety concerns amongst the Malaysian urban educated population, has given rise to the demand for healthier meal options, which has led to a wider range of healthy options on restaurant menus.

Western-style cafes and fast-food chains gaining popularity
The Malaysian foodservice industry is extremely diverse, and consists of various chains and independent hotels, restaurants, cafes, and vendors.

Key Highlights
Sustainable hotels and restaurants gaining ground in the foodservice industry
Various luxurious resorts and hotels in Malaysia provide a calm and peaceful atmosphere to their visitors, for which they have resorted to various eco-friendly and sustainable formats.

Western-style cafes and fast-food chains gaining popularity
The Malaysian foodservice industry is extremely diverse, and consists of various chains and independent hotels, restaurants, cafes, and vendors.

Festivals incite the trend of eating out in the country
Grand festivals, such as the International Gourmet Festival and the Chinese New Year promote a variety of culinary standards and reveal the diversities of the fine dining industry in Malaysia. These high profile events highlight the culinary trends of the country for tourists, which boosts tourist spending.

Changing demographics and lifestyle has fueled the demand for fast-food
The total number of working women increased from 8.4 million in 2007 to 9.2 million in 2011. This development, along with busier work schedules, has led to an increase in demand for fast, readily available, convenient foods

Use of the Point of Sale (POS) System has proven to be a boon for restaurant operators
Most Malaysian restaurants have adopted the POS system, which is designed to keep an electronic record of all the transactions that take place.



Companies Mentioned:

QSR Brands Berhad, Secret Recipe Cakes and Cafe Sdn. Bhd., Berjaya Roasters (M) Sdn. Bhd., Chicken King International, The Chicken Rice Shop, Berjaya Starbucks Coffee Company Sdn Bhd (Food service), SugarBun Corporation Berhad, RasaMas, Kettering Health Network Dining Services
Inhaltsverzeichnis - Marktanalyse - Malaysian Foodservice: The Future of Foodservice to 2016



1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 This report provides 2011 actual sales, while forecasts are provided for 2012 - 2016.

1.3 Summary Methodology

2 Executive Summary

3 Malaysian Foodservice - Market Attractiveness

3.1 Malaysian Foodservice Market Size

3.2 Market Trends and Drivers

3.2.1 Malaysia Macroeconomic Fundamentals

3.2.2 Malaysian Foodservice - Consumer Trends and Drivers

3.2.3 Malaysian Foodservice - Technology Trends and Drivers

3.2.4 Malaysian Foodservice - Operator Trends and Drivers

3.3 Malaysian Foodservice market forecasts

4 Malaysian Foodservice - Market Dynamics and Structure

4.1 Profit sector analysis

4.1.1 Channel share analysis

4.1.2 Profit sector structure: outlets

4.1.3 Profit Sector Demand: Transactions

4.2 Cost sector analysis

4.2.1 Channel share analysis

4.2.2 Cost sector structure: outlets

4.2.3 Cost Sector Demand: Transactions

4.3 Regulatory Environment

4.3.1 Legal and self-regulation developments

4.3.2 Key regulations for foodservice sector

5 Malaysian Foodservice - Profit Sector Analysis

5.1 Profit Sector Analysis: Accommodation

5.1.1 Porter’s Five Force Analysis - accommodation

5.1.2 Channel Trend Analysis

5.1.3 Channel size and forecasts

5.1.4 Key channel indicators

5.2 Profit Sector Analysis: Leisure

5.2.1 Porter’s Five Force Analysis - leisure

5.2.2 Channel trend analysis

5.2.3 Channel size and forecasts

5.2.4 Key channel indicators

5.3 Profit Sector Analysis: Pubs, Clubs and Bars

5.3.1 Porter’s Five Force Analysis - pubs, clubs and bars

5.3.2 Channel trend analysis

5.3.3 Channel size and forecasts

5.3.4 Key channel indicators

5.4 Profit Sector Analysis: Restaurants

5.4.1 Porter’s Five Force Analysis - restaurants

5.4.2 Channel trend analysis

5.4.3 Channel size and forecasts

5.4.4 Key channel Indicators

5.5 Profit Sector Analysis: Retail

5.5.1 Porter’s Five Force Analysis - retail

5.5.2 Channel trend analysis

5.5.3 Channel Size and Forecasts

5.5.4 Key channel indicators

5.6 Profit Sector Analysis: Travel

5.6.1 Porter’s Five Force Analysis - travel

5.6.2 Channel trend analysis

5.6.3 Channel size and forecasts

5.6.4 Key channel indicators

5.7 Profit Sector Analysis: Workplace

5.7.1 Porter’s Five Force Analysis - workplace

5.7.2 Channel trend analysis

5.7.3 Channel size and forecasts

5.7.4 Key channel indicators

6 Malaysian Foodservice - Cost Sector Analysis

6.1 Cost Sector Analysis: Education

6.1.1 Channel trend analysis

6.1.2 Channel size and forecasts

6.1.3 Trend analysis: key channel indicators

6.2 Cost Sector Analysis: Healthcare

6.2.1 Channel trend analysis

6.2.2 Channel size and forecasts

6.2.3 Trend analysis: key channel indicators

6.3 Cost Sector Analysis: Military and Civil Defense

6.3.1 Channel trend analysis

6.3.2 Channel size and forecasts

6.3.3 Trend analysis: key channel indicators

6.4 Cost Sector Analysis: Welfare and Services

6.4.1 Channel trend analysis

6.4.2 Channel size and forecasts

6.4.3 Trend analysis: key channel indicators

7 Malaysian Foodservice - Competitive Landscape

7.1 Leading Financial Deals

7.2 Company Profile: QSR Brands Berhad

7.2.1 Company overview

7.2.2 Business Description

7.2.3 QSR Brands Berhad: main products and services

7.2.4 QSR Brands Berhad: SWOT Analysis

7.3 Company Profile: Secret Recipe Cakes and Cafe Sdn. Bhd.

7.3.1 Company overview

7.3.2 Business Description

7.3.3 Secret Recipe Cakes and Café: main products and services

7.3.4 Secret Recipe Cakes and Cafe: SWOT Analysis

7.4 Company Profile: Berjaya Roasters (M) Sdn. Bhd.

7.4.1 Company overview

7.4.2 Berjaya Roasters (M) Sdn. Bhd.: main products and services

7.5 Company Profile: Chicken King International

7.5.1 Company overview

7.5.2 Chicken King International: main products and services

7.6 Company Profile: The Chicken Rice Shop

7.6.1 Company overview

7.6.2 The Chicken Rice Shop: main products and services

7.7 Company Profile: Berjaya Starbucks Coffee Company Sdn Bhd

7.7.1 Company Overview

7.7.2 Berjaya Starbucks Coffee Company: Main Products and Services

7.8 Company Profile: SugarBun Corporation Berhad

7.8.1 Company Overview

7.8.2 SugarBun Corporation Berhad: main products and services

7.9 Company Profile: RasaMas

7.9.1 Company Overview

7.9.2 RasaMas: main products and services

7.1 Company Profile: Kettering Health Network Dining Services

7.10.1 Company overview

7.10.2 Kettering Health Network Dining Services: main products and services

8 Business Landscape

8.1 Macro-Economic Environment

8.2 Consumer Trends

8.3 Technology Trends

9 Appendix

9.1 About Canadean

9.2 Disclaimer







Tabellenverzeichnis - Marktanalyse - Malaysian Foodservice: The Future of Foodservice to 2016



Table 1: Malaysian Exchange Rate MYR-US$ (Annual Average), 2006-2011 11

Table 2: Canadean Key Foodservice Definitions 12

Table 3: Canadean Profit Sector Definitions 13

Table 4: Canadean Cost Sector Definitions 17

Table 5: Malaysian Foodservice: Sales by Sector, (MYR Million), 2006-2011 22

Table 6: Malaysian Foodservice: Sales by Sector, (US$ Million), 2006-2011 22

Table 7: Malaysian Foodservice: Sales by Channel, (MYR Million), 2006-2011 24

Table 8: Malaysian Foodservice: Sales by Channel, (US$ Million), 2006-2011 24

Table 9: Malaysian Foodservice: Sales Forecasts by Sector, (MYR Million), 2011-2016 35

Table 10: Malaysian Foodservice: Sales Forecasts by Sector, (US$ Million), 2011-2016 35

Table 11: Malaysian Foodservice: Sales Forecast by Channel, (MYR Million), 2011-2016 37

Table 12: Malaysian Foodservice: Sales Forecast by Channel, (US$ Million), 2011-2016 37

Table 13: Malaysian Profit Sector: Segmentation by Channel, (% Value), 2006-2016 39

Table 14: Malaysian Profit Sector: Outlets by Channel, 2006-2011 41

Table 15: Malaysian Profit Sector: Outlets by Channel, 2011-2016 41

Table 16: Malaysian Profit Sector: Sales per Outlet by Channel, (MYR Thousand), 2006-2011 41

Table 17: Malaysian Profit Sector: Sales per Outlet Forecast by Channel, (MYR Thousand), 2011-2016 42

Table 18: Malaysian Profit Sector: Sales per Outlet by Channel, (US$ Thousand), 2006-2011 42

Table 19: Malaysian Profit Sector :Sales per Outlet Forecast by Channel, (US$ Thousand), 2011-2016 42

Table 20: Malaysian Profit Sector: Transactions by Channel (Million), 2006-2011 43

Table 21: Malaysian Profit Sector: Profit Transactions by Channel (Million), 2011-2016 44

Table 22: Malaysian Profit Sector: Transactions per Outlet per Week by Channel, 2006-2011 44

Table 23: Malaysian Profit Sector: Transactions per Outlet per Week Forecast by Channel, 2011-2016 45

Table 24: Malaysian Cost Sector: Segmentation by Channel, (% Value), 2006-2016 47

Table 25: Malaysian Cost Sector: Outlets by Channel, 2006-2011 48

Table 26: Malaysian Cost Sector: Outlets by Channel, 2011-2016 49

Table 27: Malaysian Cost Sector: Sales per Outlet by Channel, (MYR Thousand), 2006-2011 49

Table 28: Malaysian Cost Sector: Sales per Outlet Forecast by Channel, (MYR Thousand), 2011-2016 49

Table 29: Malaysian Cost Sector: Sales per Outlet by Channel, (US$ Thousand), 2006-2011 49

Table 30: Malaysian Cost Sector: Sales per Outlet Forecast by Channel, (US$ Thousand), 2011-2016 50

Table 31: Malaysian Cost Sector: Transactions by Channel (Million), 2006-2011 51

Table 32: Malaysian Cost Sector: Cost Transactions by Channel (Million), 2011-2016 52

Table 33: Malaysian Cost Sector :Transactions per Outlet per Week by Channel, 2006-2011 52

Table 34: Malaysian Cost Sector: Transactions per Outlet per Week Forecast by Channel, 2011-2016 52

Table 35: Malaysian Accommodation Channel: Sales by Sub-Channel, (MYR Million), 2006-2011 59

Table 36: Malaysian Accommodation Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011-2016 59

Table 37: Malaysian Accommodation Channel: Sales by Sub-Channel, (US$ Million), 2006-2011 59

Table 38: Malaysian Accommodation Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011-2016 60

Table 39: Malaysian Accommodation Channel: Outlets by Sub-Channel, 2006-2011 62

Table 40: Malaysian Accommodation Channel: Outlets Forecasts by Sub-Channel, 2011-2016 62

Table 41: Malaysian Accommodation Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 62

Table 42: Malaysian Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 63

Table 43: Malaysian Accommodation Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 63

Table 44: Malaysian Accommodation Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 63

Table 45: Malaysian Accommodation Channel: Transactions by Sub-Channel (Million), 2006-2011 64

Table 46: Malaysian Accommodation Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 65

Table 47: Malaysian Accommodation Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 65

Table 48: Malaysian Accommodation: Average Transaction Price by Sub-Channel (MYR), 2006-2016 65

Table 49: Malaysian Leisure Channel: Sales by Sub-Channel, (MYR Million), 2006-2011 69

Table 50: Malaysian Leisure Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011-2016 69

Table 51: Malaysian Leisure Channel: Sales by Sub-Channel, (US$ Million), 2006-2011 69

Table 52: Malaysian Leisure Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011-2016 69

Table 53: Malaysian Leisure Channel: Outlets by Sub-Channel, 2006-2011 71

Table 54: Malaysian Leisure Channel: Outlets Forecasts by Sub-Channel, 2011-2016 72

Table 55: Malaysian Leisure Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 72

Table 56: Malaysian Leisure Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 72

Table 57: Malaysian Leisure Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 73

Table 58: Malaysian Leisure Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 73

Table 59: Malaysian Leisure Channel: Transactions by Sub-Channel (Million), 2006-2011 74

Table 60: Malaysian Leisure Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 75

Table 61: Malaysian Leisure Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 75

Table 62: Malaysian Leisure: Average Transaction Price by Sub-Channel (MYR), 2006-2016 75

Table 63: Malaysian Pubs, Clubs and Bars Channel: Sales by Sub-Channel, (MYR Million), 2006-2011 79

Table 64: Malaysian Pubs, Clubs and Bars Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011-2016 79

Table 65: Malaysian Pubs, Clubs and Bars Channel: Sales by Sub-Channel, (US$ Million), 2006-2011 79

Table 66: Malaysian Pubs, Clubs and Bars Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011-2016 79

Table 67: Malaysian Pubs, Clubs and Bars Channel: Outlets by Sub-Channel, 2006-2011 81

Table 68: Malaysian Pubs, Clubs and Bars Channel: Outlets Forecasts by Sub-Channel, 2011-2016 81

Table 69: Malaysian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 82

Table 70: Malaysian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 82

Table 71: Malaysian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 82

Table 72: Malaysian Pubs, Clubs and Bars Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 83

Table 73: Malaysian Pubs, Clubs and Bars Channel: Transactions by Sub-Channel (Million), 2006-2011 84

Table 74: Malaysian Pubs, Clubs and Bars Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 85

Table 75: Malaysian Pubs, Clubs and Bars Channel: Transactions per Outlet per Week by Sub-Channel,2006-2016 85

Table 76: Malaysian Pubs, Clubs and Bars: Average Transaction Price by Sub-Channel (MYR), 2006-2016 85

Table 77: Malaysian Restaurants Channel: Sales by Sub-Channel, (MYR Million), 2006-2011 90

Table 78: Malaysian Restaurants Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011-2016 90

Table 79: Malaysian Restaurants Channel: Sales by Sub-Channel, (US$ Million), 2006-2011 90

Table 80: Malaysian Restaurants Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011-2016 90

Table 81: Malaysian Restaurants Channel: Outlets by Sub-Channel, 2006-2011 92

Table 82: Malaysian Restaurants Channel: Outlets Forecasts by Sub-Channel, 2011-2016 93

Table 83: Malaysian Restaurants Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 93

Table 84: Malaysian Restaurants Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 93

Table 85: Malaysian Restaurants Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 93

Table 86: Malaysian Restaurants Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 94

Table 87: Malaysian Restaurants Channel: Transactions by Sub-Channel (Million), 2006-2011 94

Table 88: Malaysian Restaurants Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 96

Table 89: Malaysian Restaurants Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 96

Table 90: Malaysian Restaurants Channel: Average Transaction Price by Sub-Channel (MYR), 2006-2016 96

Table 91: Malaysian Retail Channel: Sales by Sub-Channel, (MYR Million), 2006-2011 100

Table 92: Malaysian Retail Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011-2016 100

Table 93: Malaysian Retail Channel: Sales by Sub-Channel, (US$ Million), 2006-2011 101

Table 94: Malaysian Retail Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011-2016 101

Table 95: Malaysian Retail Channel: Outlets by Sub-Channel, 2006-2011 104

Table 96: Malaysian Retail Channel: Outlets Forecasts by Sub-Channel, 2011-2016 104

Table 97: Malaysian Retail Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 105

Table 98: Malaysian Retail Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 105

Table 99: Malaysian Retail Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 105

Table 100: Malaysian Retail Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 106

Table 101: Malaysian Retail Channel: Transactions by Sub-Channel (Million), 2006-2011 107

Table 102: Malaysian Retail Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 107

Table 103: Malaysian Retail Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 107

Table 104: Malaysian Retail Channel: Average Transaction Price by Sub-Channel (MYR), 2006-2016 109

Table 105: Malaysian Travel Channel: Sales by Sub-Channel, (MYR Million), 2006-2011 114

Table 106: Malaysian Travel Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011-2016 114

Table 107: Malaysian Travel Channel: Sales by Sub-Channel, (US$ Million), 2006-2011 114

Table 108: Malaysian Travel Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011-2016 115

Table 109: Malaysian Travel Channel: Transactions by Sub-Channel (Million), 2006-2011 117

Table 110: Malaysian Travel Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 117

Table 111: Malaysian Travel: Average Transaction Price by Sub-Channel (MYR), 2006-2016 117

Table 112: Malaysian Workplace Channel: Sales by Sub-Channel, (MYR Million), 2006-2011 121

Table 113: Malaysian Workplace Channel: Sales Forecast by Sub-Channel, (MYR Million), 2011-2016 121

Table 114: Malaysian Workplace Channel: Sales by Sub-Channel, (US$ Million), 2006-2011 121

Table 115: Malaysian Workplace Channel: Sales Forecasts by Sub-Channel, (US$ Million), 2011-2016 122

Table 116: Malaysian Workplace Channel: Outlets by Sub-Channel, 2006-2011 124

Table 117: Malaysian Workplace Channel: Outlets Forecasts by Sub-Channel, 2011-2016 124

Table 118: Malaysian Workplace Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 124

Table 119: Malaysian Workplace Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 125

Table 120: Malaysian Workplace Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 125

Table 121: Malaysian Workplace Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 125

Table 122: Malaysian Workplace Channel: Transactions by Sub-Channel (Million), 2006-2011 126

Table 123: Malaysian Workplace Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 127

Table 124: Malaysian Workplace Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 127

Table 125: Malaysian Workplace: Average Transaction Price by Sub-Channel (MYR), 2006-2016 127

Table 126: Malaysian Education Channel: Sales by Sub-Channel (MYR Million), 2006-2011 129

Table 127: Malaysian Education Channel: Sales Forecast by Sub-Channel (MYR Million), 2011-2016 129

Table 128: Malaysian Education Channel: Sales by Sub-Channel (US$ Million), 2006-2011 130

Table 129: Malaysian Education Channel: Sales Forecast by Sub-Channel (US$ Million), 2011-2016 130

Table 130: Malaysian Education Channel: Outlets by Sub-Channel, 2006-2011 132

Table 131: Malaysian Education Channel: Outlet Forecasts by Sub-Channel, 2011-2016 133

Table 132: Malaysian Education Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 133

Table 133: Malaysian Education Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 134

Table 134: Malaysian Education Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 134

Table 135: Malaysian Education Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 134

Table 136: Malaysian Education Channel: Transactions by Sub-Channel (Million), 2006-2011 136

Table 137: Malaysian Education Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 136

Table 138: Malaysian Education Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 136

Table 139: Malaysian Education Channel: Average Transaction Price by Sub-Channel (MYR), 2006-2016 137

Table 140: Malaysian Healthcare Channel: Sales by Sub-Channel (MYR Million), 2006-2011 139

Table 141: Malaysian Healthcare Channel: Sales Forecast by Sub-Channel (MYR Million), 2011-2016 139

Table 142: Malaysian Healthcare Channel: Sales by Sub-Channel (US$ Million), 2006-2011 139

Table 143: Malaysian Healthcare Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011-2016 139

Table 144: Malaysian Healthcare Channel: Outlets by Sub-Channel, 2006-2011 141

Table 145: Malaysian Healthcare Channel: Outlets Forecasts by Sub-Channel, 2011-2016 141

Table 146: Malaysian Healthcare Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 142

Table 147: Malaysian Healthcare Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 142

Table 148: Malaysian Healthcare Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 142

Table 149: Malaysian Healthcare Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 143

Table 150: Malaysian Healthcare Channel: Transactions by Sub-Channel (Million), 2006-2011 144

Table 151: Malaysian Healthcare Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 144

Table 152: Malaysian Healthcare Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 144

Table 153: Malaysian Healthcare: Average Transaction Price by Sub-Channel (MYR), 2006-2016 144

Table 154: Malaysian Military and Civil Defense Channel: Sales by Sub-Channel (MYR Million), 2006-2011 145

Table 155: Malaysian Military and Civil Defense Channel: Sales Forecast by Sub-Channel (MYR Million), 2011-2016 146

Table 156: Malaysian Military and Civil Defense Channel: Sales by Sub-Channel (US$ Million), 2006-2011 146

Table 157: Malaysian Military and Civil Defense Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011-2016 147

Table 158: Malaysian Military and Civil Defense Channel: Outlets by Sub-Channel, 2006-2011 149

Table 159: Malaysian Military and Civil Defense Channel: Outlets Forecast by Sub-Channel, 2011-2016 149

Table 160: Malaysian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 149

Table 161: Malaysian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 149

Table 162: Malaysian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 150

Table 163: Malaysian Military and Civil Defense Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 150

Table 164: Malaysian Military and Civil Defense Channel: Transactions by Sub-Channel (Million), 2006-2011 151

Table 165: Malaysian Military and Civil Defense Channel: Transactions Forecasts by Sub-Channel (Million), 2011-2016 152

Table 166: Malaysian Military and Civil Defense Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 152

Table 167: Malaysian Military and Civil Defense: Average Transaction Price by Sub-Channel (MYR), 2006-2016 152

Table 168: Malaysian Welfare and Services Channel: Sales by Sub-Channel (MYR Million), 2006-2011 154

Table 169: Malaysian Welfare and Services Channel: Sales Forecast by Sub-Channel (MYR Million), 2011-2016 154

Table 170: Malaysian Welfare and Services Channel: Sales by Sub-Channel (US$ Million), 2006-2011 154

Table 171: Malaysian Welfare and Services Channel: Sales Forecasts by Sub-Channel (US$ Million), 2011-2016 154

Table 172: Malaysian Welfare and Services Channel: Outlets by Sub-Channel, 2006-2011 156

Table 173: Malaysian Welfare and Services Channel: Outlets Forecasts by Sub-Channel, 2011-2016 156

Table 174: Malaysian Welfare and Services Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2006-2011 157

Table 175: Malaysian Welfare and Services Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2006-2011 157

Table 176: Malaysian Welfare and Services Channel: Sales per Outlet by Sub-Channel (MYR Thousand), 2011-2016 157

Table 177: Malaysian Welfare and Services Channel: Sales per Outlet by Sub-Channel (US$ Thousand), 2011-2016 158

Table 178: Malaysian Welfare and Services Channel: Transactions by Sub-Channel (Million), 2006-2011 159

Table 179: Malaysian Welfare and Services Channel: Transaction Forecasts by Sub-Channel (Million), 2011-2016 160

Table 180: Malaysian Welfare and Services Channel: Transactions per Outlet per Week by Sub-Channel, 2006-2016 160

Table 181: Malaysian Welfare and Services: Average Transaction Price by Sub-Channel (MYR), 2006-2016 160

Table 182: Malaysia Leading Financial Deals: Recent Foodservice Acquisitions 161

Table 183: QSR Brands Berhad, Main Products and Services 162

Table 184: Secret Recipe Cakes and Cafe, Main Products and Services 167

Table 185: Berjaya Roasters(M) : Main Products and Services 171

Table 186: Chicken King International: Main Products and Services 174

Table 187: The Chicken Rice Shop: Main Products and Services 175

Table 188 Berjaya Starbucks Coffee Company: Main Products and Services 176

Table 189: 1.1 SugarBun Corporation Berhad: Main Products and Services

Table 190: 1.1 RasaMas: Main Products and Services

Table 191: 1.1 Kettering Health Network Dining Services: Main Products and Services









Übersichtenverzeichnis - Marktanalyse - Malaysian Foodservice: The Future of Foodservice to 2016



Figure 1: Malaysian Foodservice: Sales by Channel, (%), 2011 23

Figure 2: Malaysian Foodservice: Sales by Sector, (%), 2006 vs. 2011 23

Figure 3: Malaysian Technology Foodservice Trend - Usage of the POS (Point-of-Sale) system in a restaurant 27

Figure 4: Malaysian Technology Foodservice Trend - Buuuk Restaurant Guide App 28

Figure 5: Malaysian Technology Foodservice Trend - Coffee O’ Malaysia’s online marketing campaign through Facebook 29

Figure 6: Malaysian Operator Foodservice Trend - Pizza Hut Malaysia’s Salad menu 30

Figure 7: Malaysian Operator Foodservice Trend - IE Organic Cafe 31

Figure 8: Malaysian Operator Foodservice Trend - Chicken Hot Pot Restaurant which offers poultry diet 32

Figure 9: Malaysian Operator Foodservice Trend - Qoola’s frozen yogurt bar 33

Figure 10: Malaysian Operator Foodservice Trend - Foodservice at Lata Lawin Resorts 34

Figure 11: Malaysian Foodservice: Market Dynamics by Channel, 2006-2016 36

Figure 12: Malaysian Profit Sector: Market Dynamics, by Channel, 2006-2016 39

Figure 13: Malaysian Profit Sector: Outlets by Channel, 2006-2016 40

Figure 14: Malaysian Profit Sector: Transactions by Channel, 2006-2016 43

Figure 15: Malaysian Cost Sector: Market Dynamics, by Channel, 2006-2016 46

Figure 16: Malaysian Cost Sector: Outlets by Channel, 2006-2016 48

Figure 17: Malaysian Cost Sector: Transactions by Channel, 2006-2016 51

Figure 18: Malaysian Accommodation Channel: Five Forces Analysis 55

Figure 19: Malaysian Accommodation Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006-2016 58

Figure 20: Malaysian Accommodation Channel: Sales by Sub-Channel (% Sales), 2006-2016 60

Figure 21: Malaysian Accommodation Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 61

Figure 22: Malaysian Accommodation Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 64

Figure 23: Malaysian Leisure Channel: Five Forces Analysis 66

Figure 24: Malaysian Leisure Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006-2016 68

Figure 25: Malaysian Leisure Channel: Sales by Sub-Channel (% Sales), 2006-2016 70

Figure 26: Malaysian Leisure Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 71

Figure 27: Malaysian Leisure Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 74

Figure 28: Malaysian Pubs, Clubs and Bars Foodservices Channel: Five Forces Analysis 76

Figure 29: Malaysian Pubs, Clubs and Bars Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006-2016 78

Figure 30: Malaysian Pubs, Clubs and Bars Channel: Sales by Sub-Channel (% Sales), 2006-2016 80

Figure 31: Malaysian Pubs, Clubs and Bars Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 81

Figure 32: Malaysian Pubs, Clubs and Bars Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 84

Figure 33: Malaysian Restaurant Channel: Five Forces Analysis 86

Figure 34: Malaysian Restaurant Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006-2016 89

Figure 35: Malaysian Restaurants Channel: Sales by Sub-Channel (% Sales), 2006-2016 91

Figure 36: Malaysian Restaurants Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 92

Figure 37: Malaysian Restaurants Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 94

Figure 38: Malaysian Retail Channel: Five Forces Analysis 97

Figure 39: Malaysian Retail Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006-2016 99

Figure 40: Malaysian Retail Channel: Sales by Sub-Channel (% Sales), 2006-2016 102

Figure 41: Malaysian Retail Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 103

Figure 42: Malaysian Retail Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 106

Figure 43: Malaysian Travel Channel: Five Forces Analysis 110

Figure 44: Malaysian Travel Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006-2016 113

Figure 45: Malaysian Travel Channel: Sales by Sub-Channel (% Sales), 2006-2016 115

Figure 46: Malaysian Travel Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 116

Figure 47: Malaysian Workplace Channel: Five Forces Analysis 118

Figure 48: Malaysian Workplace Channel: Market Dynamics, by Sub-Channel (MYR Million), 2006-2016 120

Figure 49: Malaysian Workplace Channel: Sales by Sub-Channel (% Sales), 2006-2016 122

Figure 50: Malaysian Workplace Channel: Outlets by Sub-channel (% Outlets), 2006-2016 123

Figure 51: Malaysian Workplace Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 126

Figure 52: Malaysian Education Channel: Market Dynamics by Sub-Channel (MYR Million), 2006-2016 128

Figure 53: Malaysian Education Channel: Sales by Sub-Channel (% Sales), 2006-2016 131

Figure 54: Malaysian Education Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 132

Figure 55: Malaysian Education Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 135

Figure 56: Malaysian Healthcare Channel: Market Dynamics by Sub-Channel (MYR Million), 2006-2016 138

Figure 57: Malaysian Healthcare Channel: Sales by Sub-Channel (% Sales), 2006-2016 140

Figure 58: Malaysian Healthcare Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 141

Figure 59: Malaysian Healthcare Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 143

Figure 60: Malaysian Military and Civil Defense Channel: Market Dynamics by Sub-Channel (MYR Million), 2006-2016 145

Figure 61: Malaysian Military and Civil Defense Channel: Sales by Sub-Channel (% Sales), 2006-2016 147

Figure 62: Malaysian Military and Civil Defense Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 148

Figure 63: Malaysian Military and Civil Defense Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 151

Figure 64: Malaysian Welfare and Services Channel: Market Dynamics by Sub-Channel (MYR Million), 2006-2016 153

Figure 65: Malaysian Welfare and Services Channel: Sales by Sub-Channel (% Sales), 2006-2016 155

Figure 66: Malaysian Welfare and Services Channel: Outlets by Sub-Channel (% Outlets), 2006-2016 156

Figure 67: Malaysian Welfare and Services Channel: Transactions by Sub-Channel (% Transactions), 2006-2016 159

Figure 68: Malaysia GDP Value at Constant Prices (MYR billion), 2006-2016 184

Figure 69: Malaysia GDP Per Capita at Constant Prices (US$), 2006-2016 184

Figure 70: Malaysia GDP Split by Key Segments (% of GDP), 2011 185

Figure 71: Malaysia Inflation (%), 2006 - 2016 186

Figure 72: Total Labor Force in Malaysia (in 15-59 Age Group, Million), 2006-2016 186

Figure 73: Malaysia Female Labor Force, 2006-2016 187

Figure 74: Malaysia's Rate of Unemployment 2006-2016 188

Figure 75: Malaysia Population Distribution by Age (%), 2006-2016 188

Figure 76: Malaysia Urban and Rural Population (%), 2006-2016 189

Figure 77: Number of Households in Malaysia, 2005-2016 190

Figure 78: Malaysian Annual Per Capita Disposable Income (US$), 2005-2016 190

Figure 79: Healthcare Expenditure as a Percentage of Malaysian GDP (%), 2005-2016 191

Figure 80: Malaysia Internet Subscribers (Million), 2006-2016 192

Figure 81: Malaysia Broadband Internet Subscribers (Million), 2006-2016 192

*Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

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