Marktanalyse - Fast Food: Global Industry Guide

Datamonitor's Fast Food: Global Industry Guide is an essential resource for top-level data and analysis covering the Fast Food industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).

* Includes a five-year forecast of the industry

Highlights

The global fast food market grew by 3.1% in 2009 to reach a value of $201.1 billion.

In 2014, the global fast food market is forecast to have a value of $239.7 billion, an increase of 19.2% since 2009.

The global fast food market grew by 3.9% in 2009 to reach a volume of 208.1 billion transactions.

In 2014, the global fast food market is forecast to have a volume of 248.7 billion transactions, an increase of 19.5% since 2009.

QSR is the largest segment of the global fast food market, accounting for 70.9% of the market's total value.

Americas accounts for 47.4% of the global fast food market value.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices, which is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2009 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's are defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the leisure operator owns and operates itself.

TABLE OF CONTENTS

ABOUT DATAMONITOR 2

EXECUTIVE SUMMARY 3

INTRODUCTION 17

What is this report about? 17

Who is the target reader? 17

How to use this report 17

Definitions 18

GLOBAL FAST FOOD 19

Market overview 19

Market value 20

Market volume 21

Market segmentation i 22

Market segmentation ii 23

Five forces analysis 24

Market forecasts 31

FAST FOOD IN ASIA-PACIFIC 33

Market overview 33

Market value 34

Market volume 35

Market segmentation i 36

Market segmentation ii 37

Five forces analysis 38

Market forecasts 45

FAST FOOD IN EUROPE 47

Market overview 47

Market value 48

Market volume 49

Market segmentation i 50

Market segmentation ii 51

Five forces analysis 52

Market forecasts 59

FAST FOOD IN FRANCE 61

Market overview 61

Market value 62

Market volume 63

Market segmentation i 64

Market segmentation ii 65

Five forces analysis 66

Market forecasts 73

Macroeconomic indicators 75

FAST FOOD IN GERMANY 77

Market overview 77

Market value 78

Market volume 79

Market segmentation i 80

Market segmentation ii 81

Five forces analysis 82

Market forecasts 89

Macroeconomic indicators 91

FAST FOOD IN JAPAN 93

Market overview 93

Market value 94

Market volume 95

Market segmentation i 96

Market segmentation ii 97

Five forces analysis 98

Market forecasts 105

Macroeconomic indicators 107

FAST FOOD IN THE UNITED KINGDOM 109

Market overview 109

Market value 110

Market volume 111

Market segmentation i 112

Market segmentation ii 113

Five forces analysis 114

Market forecasts 121

Macroeconomic indicators 123

FAST FOOD IN THE UNITED STATES 125

Market overview 125

Market value 126

Market volume 127

Market segmentation i 128

Market segmentation ii 129

Five forces analysis 130

Market forecasts 137

Macroeconomic indicators 139

COMPANY PROFILES 141

Burger King Corporation 141

Domino's Pizza, Inc. 145

McDonald's Corporation 149

Yum! Brands, Inc. 153

APPENDIX 159

Data Research Methodology 159

• Fast Food in Portugal
• Fast Food in Norway
• Fast Food in South Korea
• Fast Food in Spain
• Fast Food in Chile
• Fast Food in Hong Kong, China
• Fast Food in Thailand
• Fast Food in the United Kingdom
• Fast Food in Denmark
• Fast Food in Israel
• Fast Food in Italy
• Fast Food in Morocco
• Fast Food in Morocco
• Fast Food in Romania
• Fast Food in Switzerland
• Fast Food in Taiwan
• Fast Food in Ukraine
• Fast Food in Vietnam
• Fast Food in Austria
• Fast Food in Belgium