Marktanalyse - Fast Food - North America (NAFTA) Industry Guide

Fast Food - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Fast Food industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The fast food industry within the NAFTA countries had a total market value of $97,546.5 million in 2011. Mexico was the fastest growing country, with a CAGR of 5.2% over the 2007—11 period.

Within the fast food industry, the US is the leading country among the NAFTA bloc, with market revenues of $82,166.3 million in 2011.

The US is expected to lead the fast food industry in the NAFTA bloc, with a value of $93,600.3 million in 2016.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2009 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's are defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

TABLE OF CONTENTS

Introduction 8

What is this report about? 8

Who is the target reader? 8

How to use this report 8

Definitions 8

NAFTA Fast Food Industry Outlook 9

Fast Food in Canada 12

Market Overview 12

Market Data 13

Market Segmentation 15

Market outlook 17

Five forces analysis 19

Leading companies 25

Macroeconomic indicators 35

Fast Food in Mexico 37

Market Overview 37

Market Data 38

Market Segmentation 40

Market outlook 42

Five forces analysis 44

Leading companies 50

Macroeconomic indicators 62

Fast Food in The United States 64

Market Overview 64

Market Data 65

Market Segmentation 67

Market outlook 69

Five forces analysis 71

Leading companies 77

Macroeconomic indicators 86

Appendix 88

Methodology 88



LIST OF TABLES

Table 1:NAFTA countries fast food industry, revenue ($m), 2007—16 9

Table 2:NAFTA countries fast food industry, revenue ($m), 2007—11 10

Table 3:NAFTA countries fast food industry forecast, revenue ($m), 2011—16 11

Table 4: Canada fast food market value: $ million, 2007—11 13

Table 5: Canada fast food market volume: million Transactions, 2007—11 14

Table 6: Canada fast food market category segmentation: $ million, 2011 15

Table 7: Canada fast food market geography segmentation: $ million, 2011 16

Table 8: Canada fast food market value forecast: $ million, 2011—16 17

Table 9: Canada fast food market volume forecast: million Transactions, 2011—16 18

Table 10: Cara Operations : key facts 25

Table 11: McDonald's: key facts 26

Table 12: McDonald's: key financials ($) 27

Table 13: McDonald's: key financial ratios 27

Table 14: Wendy's/Arby's Group: key facts 29

Table 15: Wendy's/Arby's Group: key financials ($) 30

Table 16: Wendy's/Arby's Group: key financial ratios 30

Table 17: Yum! Brands: key facts 32

Table 18: Yum! Brands: key financials ($) 33

Table 19: Yum! Brands: key financial ratios 33

Table 20: Canada size of population (million), 2007—11 35

Table 21: Canada gdp (constant 2000 prices, $ billion), 2007—11 35

Table 22: Canada gdp (current prices, $ billion), 2007—11 35

Table 23: Canada inflation, 2007—11 36

Table 24: Canada consumer price index (absolute), 2007—11 36

Table 25: Canada exchange rate, 2007—11 36

Table 26: Mexico fast food market value: $ million, 2007—11 38

Table 27: Mexico fast food market volume: million Transactions, 2007—11 39

Table 28: Mexico fast food market category segmentation: $ million, 2011 40

Table 29: Mexico fast food market geography segmentation: $ million, 2011 41

Table 30: Mexico fast food market value forecast: $ million, 2011—16 42

Table 31: Mexico fast food market volume forecast: million Transactions, 2011—16 43

Table 32: Alsea: key facts 50

Table 33: Alsea: key financials ($) 50

Table 34: Alsea: key financials (MXN) 51

Table 35: Alsea: key financial ratios 51

Table 36: Burger King: key facts 53

Table 37: Burger King: key financials ($) 53

Table 38: Burger King: key financial ratios 54

Table 39: McDonald's: key facts 56

Table 40: McDonald's: key financials ($) 57

Table 41: McDonald's: key financial ratios 57

Table 42: Yum! Brands: key facts 59

Table 43: Yum! Brands: key financials ($) 60

Table 44: Yum! Brands: key financial ratios 60

Table 45: Mexico size of population (million), 2007—11 62

Table 46: Mexico gdp (constant 2000 prices, $ billion), 2007—11 62

Table 47: Mexico gdp (current prices, $ billion), 2007—11 62

Table 48: Mexico inflation, 2007—11 63

Table 49: Mexico consumer price index (absolute), 2007—11 63

Table 50: Mexico exchange rate, 2007—11 63

Table 51: United States fast food market value: $ million, 2007—11 65

Table 52: United States fast food market volume: million Transactions, 2007—11 66

Table 53: United States fast food market category segmentation: $ million, 2011 67

Table 54: United States fast food market geography segmentation: $ million, 2011 68

Table 55: United States fast food market value forecast: $ million, 2011—16 69

Table 56: United States fast food market volume forecast: million Transactions, 2011—16 70

Table 57: McDonald's: key facts 77

Table 58: McDonald's: key financials ($) 78

Table 59: McDonald's: key financial ratios 78

Table 60: Wendy's/Arby's Group: key facts 80

Table 61: Wendy's/Arby's Group: key financials ($) 81

Table 62: Wendy's/Arby's Group: key financial ratios 81

Table 63: Yum! Brands: key facts 83

Table 64: Yum! Brands: key financials ($) 84

Table 65: Yum! Brands: key financial ratios 84

Table 66: United States size of population (million), 2007—11 86

Table 67: United States gdp (constant 2000 prices, $ billion), 2007—11 86

Table 68: United States gdp (current prices, $ billion), 2007—11 86

Table 69: United States inflation, 2007—11 87

Table 70: United States consumer price index (absolute), 2007—11 87

Table 71: United States exchange rate, 2007—11 87



LIST OF FIGURES

Figure 1: NAFTA countries fast food industry, revenue ($m), 2007—16 9

Figure 2: NAFTA countries fast food industry, revenue ($m), 2007—11 10

Figure 3: NAFTA countries fast food industry forecast, revenue ($m), 2011—16 11

Figure 4: Canada fast food market value: $ million, 2007—11 13

Figure 5: Canada fast food market volume: million Transactions, 2007—11 14

Figure 6: Canada fast food market category segmentation: % share, by value, 2011 15

Figure 7: Canada fast food market geography segmentation: % share, by value, 2011 16

Figure 8: Canada fast food market value forecast: $ million, 2011—16 17

Figure 9: Canada fast food market volume forecast: million Transactions, 2011—16 18

Figure 10: Forces driving competition in the fast food market in Canada, 2011 19

Figure 11: Drivers of buyer power in the fast food market in Canada, 2011 20

Figure 12: Drivers of supplier power in the fast food market in Canada, 2011 21

Figure 13: Factors influencing the likelihood of new entrants in the fast food market in Canada, 2011 22

Figure 14: Factors influencing the threat of substitutes in the fast food market in Canada, 2011 23

Figure 15: Drivers of degree of rivalry in the fast food market in Canada, 2011 24

Figure 16: McDonald's: revenues & profitability 28

Figure 17: McDonald's: assets & liabilities 28

Figure 18: Wendy's/Arby's Group: revenues & profitability 30

Figure 19: Wendy's/Arby's Group: assets & liabilities 31

Figure 20: Yum! Brands: revenues & profitability 34

Figure 21: Yum! Brands: assets & liabilities 34

Figure 22: Mexico fast food market value: $ million, 2007—11 38

Figure 23: Mexico fast food market volume: million Transactions, 2007—11 39

Figure 24: Mexico fast food market category segmentation: % share, by value, 2011 40

Figure 25: Mexico fast food market geography segmentation: % share, by value, 2011 41

Figure 26: Mexico fast food market value forecast: $ million, 2011—16 42

Figure 27: Mexico fast food market volume forecast: million Transactions, 2011—16 43

Figure 28: Forces driving competition in the fast food market in Mexico, 2011 44

Figure 29: Drivers of buyer power in the fast food market in Mexico, 2011 45

Figure 30: Drivers of supplier power in the fast food market in Mexico, 2011 46

Figure 31: Factors influencing the likelihood of new entrants in the fast food market in Mexico, 2011 47

Figure 32: Factors influencing the threat of substitutes in the fast food market in Mexico, 2011 48

Figure 33: Drivers of degree of rivalry in the fast food market in Mexico, 2011 49

Figure 34: Alsea: revenues & profitability 51

Figure 35: Alsea: assets & liabilities 52

Figure 36: Burger King: revenues & profitability 54

Figure 37: Burger King: assets & liabilities 55

Figure 38: McDonald's: revenues & profitability 58

Figure 39: McDonald's: assets & liabilities 58

Figure 40: Yum! Brands: revenues & profitability 61

Figure 41: Yum! Brands: assets & liabilities 61

Figure 42: United States fast food market value: $ million, 2007—11 65

Figure 43: United States fast food market volume: million Transactions, 2007—11 66

Figure 44: United States fast food market category segmentation: % share, by value, 2011 67

Figure 45: United States fast food market geography segmentation: % share, by value, 2011 68

Figure 46: United States fast food market value forecast: $ million, 2011—16 69

Figure 47: United States fast food market volume forecast: million Transactions, 2011—16 70

Figure 48: Forces driving competition in the fast food market in the United States, 2011 71

Figure 49: Drivers of buyer power in the fast food market in the United States, 2011 72

Figure 50: Drivers of supplier power in the fast food market in the United States, 2011 73

Figure 51: Factors influencing the likelihood of new entrants in the fast food market in the United States, 2011 74

Figure 52: Factors influencing the threat of substitutes in the fast food market in the United States, 2011 75

Figure 53: Drivers of degree of rivalry in the fast food market in the United States, 2011 76

Figure 54: McDonald's: revenues & profitability 79

Figure 55: McDonald's: assets & liabilities 79

Figure 56: Wendy's/Arby's Group: revenues & profitability 81

Figure 57: Wendy's/Arby's Group: assets & liabilities 82

Figure 58: Yum! Brands: revenues & profitability 85

Figure 59: Yum! Brands: assets & liabilities 85

• Fast Food in Portugal
• Fast Food in Norway
• Fast Food in South Korea
• Fast Food in Spain
• Fast Food in Chile
• Fast Food in Hong Kong, China
• Fast Food in Thailand
• Fast Food in the United Kingdom
• Fast Food in Denmark
• Fast Food in Israel
• Fast Food in Italy
• Fast Food in Morocco
• Fast Food in Morocco
• Fast Food in Romania
• Fast Food in Switzerland
• Fast Food in Taiwan
• Fast Food in Ukraine
• Fast Food in Vietnam
• Fast Food in Austria
• Fast Food in Belgium