Marktanalyse - Fast Food in Switzerland

As the consumer health awareness of Swiss consumers continues to increase fast food’s image problem—which stems from the high levels of fat in the ingredients of the food served in fast food outlets—posed a major threat to the category’s performance during the second half of the review period. A study commissioned by Switzerland’s Federal Office of Public Health states that the rates of obese and overweight children in Switzerland have increased sharply since the 1980s and these rates are...

Euromonitor International's Fast Food in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Asian Fast Food, Asian Full-Service Restaurants, Bakery Products Fast Food, Bars/Pubs, Burger Fast Food, Cafés, Casual Dining Full-Service Restaurants, Chained 100% Home Delivery/Takeaway, Chained Cafés/Bars, Chained Fast Food, Chained Full-Service Restaurants, Chained Pizza Consumer Foodservice, Chained Self-Service Cafeterias, Chained Street Stalls/Kiosks, Chicken Fast Food, Convenience Stores Fast Food, European Full-Service Restaurants, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent 100% Home Delivery/Takeaway, Independent Cafés/Bars, Independent Fast Food, Independent Full-Service Restaurants, Independent Pizza Consumer Foodservice, Independent Self-Service Cafeterias, Independent Street Stalls/Kiosks, Juice/Smoothie Bars, Latin American Fast Food, Latin American Full-Service Restaurants, Middle Eastern Fast Food, Middle Eastern Full-Service Restaurants, North American Full-Service Restaurants, Other 100% Home Delivery/Takeaway, Other Fast Food, Other Full-Service Restaurants, Pizza 100% Home Delivery/Takeaway, Pizza Fast Food, Pizza Full-Service Restaurants, Specialist Coffee Shops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

FAST FOOD IN SWITZERLAND

Euromonitor International

February 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Fast Food by Category: Units/Outlets 2005-2010

Table 2 Fast Food by Category: Number of Transactions 2005-2010

Table 3 Fast Food by Category: Foodservice Value 2005-2010

Table 4 Fast Food by Category: % Units/Outlets Growth 2005-2010

Table 5 Fast Food by Category: % Transaction Growth 2005-2010

Table 6 Fast Food by Category: % Foodservice Value Growth 2005-2010

Table 7 Sales of Bakery Products Fast Food by Type 2007-2010

Table 8 Global Brand Owner Shares of Chained Fast Food 2006-2010

Table 9 Brand Shares of Chained Fast Food 2007-2010

Table 10 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015

Table 11 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015

Table 12 Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015

Table 13 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015

Table 14 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015

Table 15 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015

Migros Genossenschaftsbund Eg in Consumer Foodservice (switzerland)

Strategic Direction

Key Facts

Summary 1 Migros Genossenschaftsbund eG: Key Facts: Key Facts

Summary 2 Migros Genossenschaftsbund eG: Operational Indicators

Company Background

Suppliers

Competitive Positioning

Summary 3 Migros Genossenschaftsbund eG: Competitive Position 2010

Mövenpick Holding AG in Consumer Foodservice (switzerland)

Strategic Direction

Key Facts

Summary 4 Mövenpick Holding AG: Key Facts

Summary 5 Mövenpick Holding AG: Operational Indicators

Company Background

Suppliers

Competitive Positioning

Summary 6 Mövenpick Holding AG: Competitive Position 2010

Executive Summary

Swiss Economic Indicators Back To Positive

Convenience Remains A Driving Force Across Consumer Foodservice

Migros and Mcdonalds Compete for Value Share

Chained Operators Outperform Independent Outlets

Future Outlook Positive for Consumer Foodservice

Key Trends and Developments

Swiss Economic Indicators Back To Positive

Convenience Remains A Driving Force in Consumer Foodservice

Health and Wellness Concerns Dictate Consumer Choices

Chained Operators Outperform Independent Outlets

Innovation Remains A Key Selling Proposition

Market Data

Table 16 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010

Table 17 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010

Table 18 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010

Table 19 Consumer Foodservice by Eat in Vs Takeaway 2010

Table 20 Consumer Foodservice by Food Vs Drinks Split 2010

Table 21 Sales in Consumer Foodservice by Location 2005-2010

Table 22 Leading Chained Consumer Foodservice Brands by Number of Units 2010

Table 23 Chained Consumer Foodservice Company Shares 2006-2010

Table 24 Chained Consumer Foodservice Brand Shares 2007-2010

Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015

Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015

Appendix

National Consumer Expenditure

Table 27 Consumer Expenditure on Consumer Foodservice

Table 28 Consumer Foodservice Turnover

Operating Environment

Franchising

Definitions

Summary 7 Research Sources

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