Marktanalyse - Fast Food in Spain

Introduction

Fast Food in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Spain fast food market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2009 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's are defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

*The Spanish fast food market is expected to generate total revenue of $2.4 billion in 2011, representing a compound annual growth rate (CAGR) of 0.8% between 2007 and 2011.

*Market consumption volumes are forecast to increase with a CAGR of 0.1% between 2007 and 2011, to reach a total of 430.5 million transactions in 2011.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 1.4% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $2.6 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fast food market in Spain

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fast food market in Spain

Leading company profiles reveal details of key fast food market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Spain fast food market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the Spain economy

Key Questions Answered

What was the size of the Spain fast food market by value in 2011?

What will be the size of the Spain fast food market in 2016?

What factors are affecting the strength of competition in the Spain fast food market?

How has the market performed over the last five years?

What are the main segments that make up Spain's fast food market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 6

Market definition 6

Market analysis 6

MARKET DATA 7

Market value 7

Market volume 8

MARKET SEGMENTATION 9

Category segmentation 9

Geography segmentation 10

MARKET OUTLOOK 11

Market value forecast 11

Market volume forecast 12

FIVE FORCES ANALYSIS 13

Summary 13

Buyer power 14

Supplier power 15

New entrants 16

Threat of substitutes 17

Degree of rivalry 18

LEADING COMPANIES 19

Burger King 19

McDonald's 22

Telepizza 25

Yum! Brands 26

MACROECONOMIC INDICATORS 29

Country Data 29

APPENDIX 31

Methodology 31

Industry associations 32

Related Datamonitor research 32



LIST OF TABLES

Table 1: Spain fast food market value: $ million, 2007—11(e) 7

Table 2: Spain fast food market volume: million transactions, 2007—11(e) 8

Table 3: Spain fast food market category segmentation : $million, by value, 2011(e) 9

Table 4: Spain fast food market geography segmentation : $million, by value, 2011(e) 10

Table 5: Spain fast food market value forecast: $ million, 2011—16 11

Table 6: Spain fast food market volume forecast: million transactions, 2011—16 12

Table 7: Burger King: key facts 19

Table 8: Burger King: key financials ($) 19

Table 9: Burger King: key financial ratios 20

Table 10: McDonald's: key facts 22

Table 11: McDonald's: key financials ($) 23

Table 12: McDonald's: key financial ratios 23

Table 13: Telepizza: key facts 25

Table 14: Yum! Brands: key facts 26

Table 15: Yum! Brands: key financials ($) 27

Table 16: Yum! Brands: key financial ratios 27

Table 17: Spain size of population (million), 2007—11 29

Table 18: Spain GDP (constant 2000 prices, $ billion), 2007—11 29

Table 19: Spain GDP (current prices, $ billion), 2007—11 29

Table 20: Spain inflation, 2007—11 29

Table 21: Spain consumer price index (absolute), 2007—11 30

Table 22: Spain exchange rate, 2007—11 30



LIST OF FIGURES

Figure 1: Spain fast food market value: $ million, 2007—11(e) 7

Figure 2: Spain fast food market volume: million transactions, 2007—11(e) 8

Figure 3: Spain fast food market category segmentation : % share, by value, 2011(e) 9

Figure 4: Spain fast food market geography segmentation : % share, by value, 2011(e) 10

Figure 5: Spain fast food market value forecast: $ million, 2011—16 11

Figure 6: Spain fast food market volume forecast: million transactions, 2011—16 12

Figure 7: Forces driving competition in the fast food market in Spain, 2011 13

Figure 8: Drivers of buyer power in the fast food market in Spain, 2011 14

Figure 9: Drivers of supplier power in the fast food market in Spain, 2011 15

Figure 10: Factors influencing the likelihood of new entrants in the fast food market in Spain, 2011 16

Figure 11: Factors influencing the threat of substitutes in the fast food market in Spain, 2011 17

Figure 12: Drivers of degree of rivalry in the fast food market in Spain, 2011 18

Figure 13: Burger King: revenues & profitability 20

Figure 14: Burger King: assets & liabilities 20

Figure 15: McDonald's: revenues & profitability 23

Figure 16: McDonald's: assets & liabilities 24

Figure 17: Yum! Brands: revenues & profitability 27

Figure 18: Yum! Brands: assets & liabilities 28

• Fast Food in Portugal
• Fast Food in Norway
• Fast Food in South Korea
• Fast Food in Spain
• Fast Food in Chile
• Fast Food in Hong Kong, China
• Fast Food in Thailand
• Fast Food in the United Kingdom
• Fast Food in Denmark
• Fast Food in Israel
• Fast Food in Italy
• Fast Food in Morocco
• Fast Food in Morocco
• Fast Food in Romania
• Fast Food in Switzerland
• Fast Food in Taiwan
• Fast Food in Ukraine
• Fast Food in Vietnam
• Fast Food in Austria
• Fast Food in Belgium