Marktanalyse - Fast Food in Morocco

Many channels in fast food benefited from ongoing economic concerns for many consumers at the end of the review period, with many consumers trading down from full-service restaurants to fast food in search of lower prices. This trend particularly benefited fast food with a more upmarket or healthy positioning, for example supporting 11% current value growth in fast casual dining. The leading brands proved most successful, namely La Grillardière, Aladdin and Monsieur Brochette, with these...

Euromonitor International's Fast Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Asian Fast Food, Asian Full-Service Restaurants, Bakery Products Fast Food, Bars/Pubs, Burger Fast Food, Cafés, Casual Dining Full-Service Restaurants, Chained 100% Home Delivery/Takeaway, Chained Cafés/Bars, Chained Fast Food, Chained Full-Service Restaurants, Chained Pizza Consumer Foodservice, Chained Self-Service Cafeterias, Chained Street Stalls/Kiosks, Chicken Fast Food, Convenience Stores Fast Food, European Full-Service Restaurants, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent 100% Home Delivery/Takeaway, Independent Cafés/Bars, Independent Fast Food, Independent Full-Service Restaurants, Independent Pizza Consumer Foodservice, Independent Self-Service Cafeterias, Independent Street Stalls/Kiosks, Juice/Smoothie Bars, Latin American Fast Food, Latin American Full-Service Restaurants, Middle Eastern Fast Food, Middle Eastern Full-Service Restaurants, North American Full-Service Restaurants, Other 100% Home Delivery/Takeaway, Other Fast Food, Other Full-Service Restaurants, Pizza 100% Home Delivery/Takeaway, Pizza Fast Food, Pizza Full-Service Restaurants, Specialist Coffee Shops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

FAST FOOD IN MOROCCO

Euromonitor International

February 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Fast Food by Category: Units/Outlets 2005-2010

Table 2 Fast Food by Category: Number of Transactions 2005-2010

Table 3 Fast Food by Category: Foodservice Value 2005-2010

Table 4 Fast Food by Category: % Units/Outlets Growth 2005-2010

Table 5 Fast Food by Category: % Transaction Growth 2005-2010

Table 6 Fast Food by Category: % Foodservice Value Growth 2005-2010

Table 7 Sales of Bakery Products Fast Food by Type 2007-2010

Table 8 Global Brand Owner Shares of Chained Fast Food 2006-2010

Table 9 Brand Shares of Chained Fast Food 2007-2010

Table 10 Forecast Sales in Fast Food by Category: Units/Outlets 2010-2015

Table 11 Forecast Sales in Fast Food by Category: Number of Transactions 2010-2015

Table 12 Forecast Sales in Fast Food by Category: Foodservice Value 2010-2015

Table 13 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2010-2015

Table 14 Forecast Sales in Fast Food by Category: % Transaction Growth 2010-2015

Table 15 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015

Aladdin Groupe in Consumer Foodservice (morocco)

Strategic Direction

Key Facts

Summary 1 Aladdin Groupe: Key Facts

Company Background

Suppliers

Competitive Positioning

Summary 2 Aladdin Groupe: Competitive Position 2010

La Grillardière SA in Consumer Foodservice (morocco)

Strategic Direction

Key Facts

Summary 3 La Grillardière SA: Key Facts

Company Background

Suppliers

Competitive Positioning

Summary 4 La Grillardière SA: Competitive Position 2010

Venezia Group in Consumer Foodservice (morocco)

Strategic Direction

Key Facts

Summary 5 Venezia Group: Key Facts

Company Background

Suppliers

Competitive Positioning

Summary 6 Venezia Group: Competitive Position 2010

Executive Summary

Growth Slows in Second Half of Review Period Due To Economic Concerns

Busier Lifestyles Result in Growing Focus on Convenience

Independents Continue To Dominate But Chains See Strong Growth

Stand-alone Outlets Dominate But Lose Share To Higher-footfall Locations

Forecast Period Sales To Be Boosted by Economic Growth

Key Trends and Developments

Expanding Mid-income Group Boost Sales

Busier Lifestyles Drive Growing Demand for Convenience

Chains Increasingly Focus Outlet Volume Expansion on Second Tier Cities

Continued Conflict Between Westernisation and Tradition

Operating Environment

Market Data

Table 16 Units, Transactions and Value Sales in Consumer Foodservice: 2005-2010

Table 17 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2005-2010

Table 18 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2010

Table 19 Consumer Foodservice by Eat in Vs Takeaway 2010

Table 20 Consumer Foodservice by Food Vs Drinks Split 2010

Table 21 Sales in Consumer Foodservice by Location 2005-2010

Table 22 Leading Chained Consumer Foodservice Brands by Number of Units 2010

Table 23 Chained Consumer Foodservice Company Shares 2006-2010

Table 24 Chained Consumer Foodservice Brand Shares 2007-2010

Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2010-2015

Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015

Appendix

Definitions

Summary 7 Research Sources

• Fast Food in Portugal
• Fast Food in Norway
• Fast Food in South Korea
• Fast Food in Spain
• Fast Food in Chile
• Fast Food in Hong Kong, China
• Fast Food in Thailand
• Fast Food in the United Kingdom
• Fast Food in Denmark
• Fast Food in Israel
• Fast Food in Italy
• Fast Food in Morocco
• Fast Food in Morocco
• Fast Food in Romania
• Fast Food in Switzerland
• Fast Food in Taiwan
• Fast Food in Ukraine
• Fast Food in Vietnam
• Fast Food in Austria
• Fast Food in Belgium