Marktanalyse - Fast Food in China

Introduction

Fast Food in China industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China fast food market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2009 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's are defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: Either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the Leisure operator owns and operates itself.

*The Chinese fast food market is expected to generate total revenues of $36.2 billion in 2011, representing a compound annual growth rate (CAGR) of 15.5% between 2007 and 2011.

*Market consumption volumes are forecast to increase with a CAGR of 5% between 2007 and 2011, to reach a total of 77.3 billion transactions in 2011.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 12.7% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $65.7 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fast food market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fast food market in China

Leading company profiles reveal details of key fast food market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China fast food market with five year forecasts by both value and volume

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China fast food market by value in 2011?

What will be the size of the China fast food market in 2016?

What factors are affecting the strength of competition in the China fast food market?

How has the market performed over the last five years?

What are the main segments that make up China's fast food market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 6

Market definition 6

Market analysis 6

MARKET DATA 7

Market value 7

Market volume 8

MARKET SEGMENTATION 9

Category segmentation 9

Geography segmentation 10

MARKET OUTLOOK 11

Market value forecast 11

Market volume forecast 12

FIVE FORCES ANALYSIS 13

Summary 13

Buyer power 14

Supplier power 15

New entrants 16

Threat of substitutes 17

Degree of rivalry 18

LEADING COMPANIES 19

Burger King 19

Domino's Pizza, Inc 22

McDonald's 25

Yum! Brands 28

MACROECONOMIC INDICATORS 31

Country Data 31

APPENDIX 33

Methodology 33

Industry associations 34

Related Datamonitor research 34



LIST OF TABLES

Table 1: China fast food market value: $ million, 2007—11(e) 7

Table 2: China fast food market volume: million transactions, 2007—11(e) 8

Table 3: China fast food market category segmentation : $million, by value, 2011(e) 9

Table 4: China fast food market geography segmentation : $million, by value, 2011(e) 10

Table 5: China fast food market value forecast: $ million, 2011—16 11

Table 6: China fast food market volume forecast: million transactions, 2011—16 12

Table 7: Burger King: key facts 19

Table 8: Burger King: key financials ($) 19

Table 9: Burger King: key financial ratios 20

Table 10: Domino's Pizza, Inc: key facts 22

Table 11: Domino's Pizza, Inc: key financials ($) 23

Table 12: Domino's Pizza, Inc: key financial ratios 23

Table 13: McDonald's: key facts 25

Table 14: McDonald's: key financials ($) 26

Table 15: McDonald's: key financial ratios 26

Table 16: Yum! Brands: key facts 28

Table 17: Yum! Brands: key financials ($) 29

Table 18: Yum! Brands: key financial ratios 29

Table 19: China size of population (million), 2007—11 31

Table 20: China GDP (constant 2000 prices, $ billion), 2007—11 31

Table 21: China GDP (current prices, $ billion), 2007—11 31

Table 22: China inflation, 2007—11 31

Table 23: China consumer price index (absolute), 2007—11 32

Table 24: China exchange rate, 2007—11 32



LIST OF FIGURES

Figure 1: China fast food market value: $ million, 2007—11(e) 7

Figure 2: China fast food market volume: million transactions, 2007—11(e) 8

Figure 3: China fast food market category segmentation : % share, by value, 2011(e) 9

Figure 4: China fast food market geography segmentation : % share, by value, 2011(e) 10

Figure 5: China fast food market value forecast: $ million, 2011—16 11

Figure 6: China fast food market volume forecast: million transactions, 2011—16 12

Figure 7: Forces driving competition in the fast food market in China, 2011 13

Figure 8: Drivers of buyer power in the fast food market in China, 2011 14

Figure 9: Drivers of supplier power in the fast food market in China, 2011 15

Figure 10: Factors influencing the likelihood of new entrants in the fast food market in China, 2011 16

Figure 11: Factors influencing the threat of substitutes in the fast food market in China, 2011 17

Figure 12: Drivers of degree of rivalry in the fast food market in China, 2011 18

Figure 13: Burger King: revenues & profitability 20

Figure 14: Burger King: assets & liabilities 20

Figure 15: Domino's Pizza, Inc: revenues & profitability 23

Figure 16: Domino's Pizza, Inc: assets & liabilities 24

Figure 17: McDonald's: revenues & profitability 26

Figure 18: McDonald's: assets & liabilities 27

Figure 19: Yum! Brands: revenues & profitability 29

Figure 20: Yum! Brands: assets & liabilities 30

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