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Marktanalyse - Fast Food: Global Industry Guide
Datamonitor
12 / 2010
159 Seiten
| Typ: | Marktanalyse |
| Sprache: | Englisch |
| Regionen: | Europa, Asien / Pazifik, Mittlerer Osten / Afrika, Nordamerika / USA, Australien, Mittel- / Südamerika |
| Verfügbarkeit: | verfügbar |
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Datamonitor's Fast Food: Global Industry Guide is an essential resource for top-level data and analysis covering the Fast Food industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry
Highlights
The global fast food market grew by 3.1% in 2009 to reach a value of $201.1 billion.
In 2014, the global fast food market is forecast to have a value of $239.7 billion, an increase of 19.2% since 2009.
The global fast food market grew by 3.9% in 2009 to reach a volume of 208.1 billion transactions.
In 2014, the global fast food market is forecast to have a volume of 248.7 billion transactions, an increase of 19.5% since 2009.
QSR is the largest segment of the global fast food market, accounting for 70.9% of the market's total value.
Americas accounts for 47.4% of the global fast food market value.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices, which is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2009 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's are defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the leisure operator owns and operates itself.
Scope of the Report
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry
Highlights
The global fast food market grew by 3.1% in 2009 to reach a value of $201.1 billion.
In 2014, the global fast food market is forecast to have a value of $239.7 billion, an increase of 19.2% since 2009.
The global fast food market grew by 3.9% in 2009 to reach a volume of 208.1 billion transactions.
In 2014, the global fast food market is forecast to have a volume of 248.7 billion transactions, an increase of 19.5% since 2009.
QSR is the largest segment of the global fast food market, accounting for 70.9% of the market's total value.
Americas accounts for 47.4% of the global fast food market value.
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below). All market values are given in Operator Buying Prices, which is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing. All currency conversions were performed using constant 2009 average annual exchange rates. Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food. Multiple purchases made during the same visit are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market is broken down in to four segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations. QSR's are defined as: locations where the primary function is to provide full meals but where table service is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate consumption and where typically 80% or more of revenues come from consumers who take the food off the premises to consume. Mobile & street vendors are defined as: either individual mobile stalls or vans that offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as: locations serving food and drinks for immediate consumption on premises within leisure outlets (such as Cinemas, Theatres, Racecourses etc.) that the leisure operator owns and operates itself.
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 17
What is this report about? 17
Who is the target reader? 17
How to use this report 17
Definitions 18
GLOBAL FAST FOOD 19
Market overview 19
Market value 20
Market volume 21
Market segmentation i 22
Market segmentation ii 23
Five forces analysis 24
Market forecasts 31
FAST FOOD IN ASIA-PACIFIC 33
Market overview 33
Market value 34
Market volume 35
Market segmentation i 36
Market segmentation ii 37
Five forces analysis 38
Market forecasts 45
FAST FOOD IN EUROPE 47
Market overview 47
Market value 48
Market volume 49
Market segmentation i 50
Market segmentation ii 51
Five forces analysis 52
Market forecasts 59
FAST FOOD IN FRANCE 61
Market overview 61
Market value 62
Market volume 63
Market segmentation i 64
Market segmentation ii 65
Five forces analysis 66
Market forecasts 73
Macroeconomic indicators 75
FAST FOOD IN GERMANY 77
Market overview 77
Market value 78
Market volume 79
Market segmentation i 80
Market segmentation ii 81
Five forces analysis 82
Market forecasts 89
Macroeconomic indicators 91
FAST FOOD IN JAPAN 93
Market overview 93
Market value 94
Market volume 95
Market segmentation i 96
Market segmentation ii 97
Five forces analysis 98
Market forecasts 105
Macroeconomic indicators 107
FAST FOOD IN THE UNITED KINGDOM 109
Market overview 109
Market value 110
Market volume 111
Market segmentation i 112
Market segmentation ii 113
Five forces analysis 114
Market forecasts 121
Macroeconomic indicators 123
FAST FOOD IN THE UNITED STATES 125
Market overview 125
Market value 126
Market volume 127
Market segmentation i 128
Market segmentation ii 129
Five forces analysis 130
Market forecasts 137
Macroeconomic indicators 139
COMPANY PROFILES 141
Burger King Corporation 141
Domino's Pizza, Inc. 145
McDonald's Corporation 149
Yum! Brands, Inc. 153
APPENDIX 159
Data Research Methodology 159
ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 17
What is this report about? 17
Who is the target reader? 17
How to use this report 17
Definitions 18
GLOBAL FAST FOOD 19
Market overview 19
Market value 20
Market volume 21
Market segmentation i 22
Market segmentation ii 23
Five forces analysis 24
Market forecasts 31
FAST FOOD IN ASIA-PACIFIC 33
Market overview 33
Market value 34
Market volume 35
Market segmentation i 36
Market segmentation ii 37
Five forces analysis 38
Market forecasts 45
FAST FOOD IN EUROPE 47
Market overview 47
Market value 48
Market volume 49
Market segmentation i 50
Market segmentation ii 51
Five forces analysis 52
Market forecasts 59
FAST FOOD IN FRANCE 61
Market overview 61
Market value 62
Market volume 63
Market segmentation i 64
Market segmentation ii 65
Five forces analysis 66
Market forecasts 73
Macroeconomic indicators 75
FAST FOOD IN GERMANY 77
Market overview 77
Market value 78
Market volume 79
Market segmentation i 80
Market segmentation ii 81
Five forces analysis 82
Market forecasts 89
Macroeconomic indicators 91
FAST FOOD IN JAPAN 93
Market overview 93
Market value 94
Market volume 95
Market segmentation i 96
Market segmentation ii 97
Five forces analysis 98
Market forecasts 105
Macroeconomic indicators 107
FAST FOOD IN THE UNITED KINGDOM 109
Market overview 109
Market value 110
Market volume 111
Market segmentation i 112
Market segmentation ii 113
Five forces analysis 114
Market forecasts 121
Macroeconomic indicators 123
FAST FOOD IN THE UNITED STATES 125
Market overview 125
Market value 126
Market volume 127
Market segmentation i 128
Market segmentation ii 129
Five forces analysis 130
Market forecasts 137
Macroeconomic indicators 139
COMPANY PROFILES 141
Burger King Corporation 141
Domino's Pizza, Inc. 145
McDonald's Corporation 149
Yum! Brands, Inc. 153
APPENDIX 159
Data Research Methodology 159
- Fast Food in Portugal
- Fast Food in Norway
- Fast Food in South Korea
- Fast Food in Spain
- Fast Food in Chile
- Fast Food in Hong Kong, China
- Fast Food in Thailand
- Fast Food in the United Kingdom
- Fast Food in Denmark
- Fast Food in Israel
- Fast Food in Italy
- Fast Food in Morocco
- Fast Food in Morocco
- Fast Food in Romania
- Fast Food in Switzerland
- Fast Food in Taiwan
- Fast Food in Ukraine
- Fast Food in Vietnam
- Fast Food in Austria
- Fast Food in Belgium
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