Marktanalyse - Air Treatment Products in Austria

Air treatment products saw the lowest growth rate within the entire consumer appliances market in 2011. The main reason for this was the low popularity of these products in Austria. Consumer demand remained very restricted, since most Austrians do not regard these products as essential. Because of the moderate climate and pronounced seasons, air cooling appliances do not have a strong tradition in Austria. In addition, air treatment products are rather expensive, space consuming, and can really...

Euromonitor International's Air Treatment Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers, Other Air Treatment Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Treatment Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AIR TREATMENT PRODUCTS IN AUSTRIA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Air Treatment Products by Category: Volume 2006-2011

Table 2 Sales of Air Treatment Products by Category: Value 2006-2011

Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2006-2011

Table 4 Sales of Air Treatment Products by Category: % Value Growth 2006-2011

Table 5 Company Shares of Air Treatment Products 2007-2011

Table 6 Brand Shares of Air Treatment Products 2008-2011

Table 7 Forecast Sales of Air Treatment Products by Category: Volume 2011-2016

Table 8 Forecast Sales of Air Treatment Products by Category: Value 2011-2016

Table 9 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2011-2016

Table 10 Forecast Sales of Air Treatment Products by Category: % Value Growth 2011-2016

Venta-luftwäscher GmbH in Consumer Appliances (austria)

Strategic Direction

Key Facts

Summary 1 Venta-Luftwäscher GmbH: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Venta-Luftwäscher GmbH: Competitive Position 2011

Executive Summary

A Respectable Performance Despite A Continued Slowdown in Growth

Convenience and Health Drive Innovation in Consumer Appliances

Internet Retailing Exerts More Influence

Multinational Companies Lead Consumer Appliances

Positive Volume Growth Is Expected in the Forecast Period

Key Trends and Developments

Stronger Demand for Convenient Products Catering To Healthier Lifestyles

More Consumers Equate Green Products With Better Products

Emerging Demand for 'smart' Appliances

Internet Retailing Becomes Increasingly Influential As More Consumers Shop Online

A Push Towards Product Design To Encourage Consumers To Replace Older Appliances

Market Indicators

Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011

Table 12 Replacement Cycles of Consumer Appliances by Category 2007-2011

Market Data

Table 13 Sales of Consumer Appliances by Category: Volume 2006-2011

Table 14 Sales of Consumer Appliances by Category: Value 2006-2011

Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011

Table 16 Sales of Consumer Appliances by Category: % Value Growth 2006-2011

Table 17 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011

Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011

Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011

Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011

Table 21 Sales of Small Appliances by Category: Volume 2006-2011

Table 22 Sales of Small Appliances by Category: Value 2006-2011

Table 23 Sales of Small Appliances by Category: % Volume Growth 2006-2011

Table 24 Sales of Small Appliances by Category: % Value Growth 2006-2011

Table 25 Company Shares of Major Appliances 2007-2011

Table 26 Brand Shares of Major Appliances 2008-2011

Table 27 Company Shares of Small Appliances 2007-2011

Table 28 Brand Shares of Small Appliances 2008-2011

Table 29 Major Appliances by Distribution Format: % Breakdown 2006-2011

Table 30 Small Appliances by Distribution Format: % Breakdown 2006-2011

Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016

Table 32 Forecast Sales of Consumer Appliances by Category: Value 2011-2016

Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016

Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016

Table 35 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016

Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016

Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016

Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016

Table 39 Forecast Sales of Small Appliances by Category: Volume 2011-2016

Table 40 Forecast Sales of Small Appliances by Category: Value 2011-2016

Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016

Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 3 Research Sources

• Production of Major Appliances: An Irrevocably Shifting Landscape
• Air Treatment Products in Austria
• Air Treatment Products in Colombia
• Air Treatment Products in Denmark
• Air Treatment Products in France
• Air Treatment Products in Indonesia
• Air Treatment Products in Italy
• Air Treatment Products in Malaysia
• Air Treatment Products in Poland
• Air Treatment Products in Russia
• Air Treatment Products in Singapore
• Air Treatment Products in Sweden
• Air Treatment Products in Taiwan
• Air Treatment Products in the Philippines
• Air Treatment Products in the United Kingdom
• Air Treatment Products in Ukraine
• Air Treatment Products in Venezuela
• Consumer Appliances in Austria
• Consumer Appliances in Colombia
• Consumer Appliances in Denmark