Studie - 2010 Trends to Watch: Pharmaceutical Technology

Introduction

In collaboration with analysts from Datamonitor's Healthcare business unit, in this brief Ovum's Pharmaceutical Technology team outlines the key changes in the pharma industry, explains which trends will have the biggest impact, and analyses the implications and opportunities of these developments for both pharmaceutical companies and providers of technologies and services.

Scope

*This brief outlines business issues and technology enablers that are expected to affect the pharmaceutical industry during 2010.

*The report covers developments in North America and Europe.

Highlights

Through research and analysis, Ovum has identified several key trends that will shape the pharma and biotech markets in 2010. Pharma is evolving towards a new business model: Pharma 2.0, new R&D models embrace biotechnology and biomedical research and the future success of pharma relies on the emerging markets.

As the life sciences industry moves into its next phase, technology will play a significant role in its transformation. However, in the short term, there will be some solutions that will take precedence over others.

Reasons to Purchase

*Understand the key operational trends to watch during 2010.

*Gain insight into the technologies that pharmaceutical companies must either invest in or extract more value from in 2010.

Overview 2

CATALYST 2

SUMMARY 2

OVUM VIEW 2

analysis 4

BUSINESS TRENDS AND TECHNOLOGY ENABLERS 4

PHARMA IS EVOLVING TOWARDS A NEW BUSINESS MODEL: PHARMA 2.0 5

Innovative R&D marries business process with technology 6

New sales and marketing models focus on engaging with all stakeholders 7

External collaboration on R&D will enhance drug discovery 8

NEW R&D MODELS EMBRACE BIOTECHNOLOGY AND BIOMEDICAL RESEARCH 9

M&A helps biotech companies survive the funding crisis 10

Governments support biotech research 11

THE FUTURE SUCCESS OF PHARMA RELIES ON THE EMERGING MARKETS 11

The emerging markets provide ample M&A opportunities, but tread carefully 11

Outsourcing is a crucial strategy for making the Pharma 2.0 company leaner 12

ACTIONS 12

TECHNOLOGY RECOMMENDATIONS FOR ORGANISATIONS IN THE LIFE SCIENCES SECTOR 13

Streamline R&D operations by breaking down silos and increasing internal communication 13

Collaborate and partner with non-traditional stakeholders 13

Be creative in developing new sales and marketing strategies 13

RECOMMENDATIONS FOR PROVIDERS OF TECHNOLOGIES AND SERVICES 14

Educate life sciences companies on the benefits of pharma-specific commercial IT solutions 14

Cater to the emerging markets in order to see rapid growth 15

Focus on technology solutions that enable the shift towards personalised medicine 15

APPENDIX 16

DEFINITIONS 16

METHODOLOGY 16

FURTHER READING 16

LEAD AUTHOR 17

CONTRIBUTING AUTHOR 17

OVUM CONSULTING 17

DISCLAIMER 17

List of Figures

Figure 1: The evolution of the traditional pharma model to Pharma 2.0 5

Figure 2: The pharma product lifecycle aligning business processes with technology solutions 7

Figure 3: The underlying need for collaboration across the pharma lifecycle and where IT fits in 9

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