Marktanalyse - Dog Food in Australia

Dog food witnessed increased differentiation of products over the second half of the review period due mainly to continued humanisation of pets. As a result of this, dog owners have indicated demand for products that are specifically catered to their dogs’ needs, based on their dogs’ age, breed and lifestyle. The variety of products offered by Mars Australia Pty Ltd under its Optimum range is a good example of product differentiation. The Optimum product range contains Adult, Weight Management,...

Euromonitor International's Dog Food in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Non-Therapeutic Dog and Cat Food, Premium Dog and Cat Food, Therapeutic Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Dog Food in Australia

Euromonitor International

July 2011

List of Contents and Tables

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Summary 1 Dog Food by Price Band 2010

Category Indicators

Table 1 Dog Owning Households: % Analysis 2006-2011

Table 2 Dog Population 2006-2011

Table 3 Dog Food Prepared vs Non-prepared Gap: % Analysis 2006-2011

Category Data

Table 4 Sales of Dog Food by Category: Volume 2006-2011

Table 5 Sales of Dog Food by Category: Value 2006-2011

Table 6 Sales of Dog Food by Category: % Volume Growth 2006-2011

Table 7 Sales of Dog Food by Category: % Value Growth 2006-2011

Table 8 Sales of Premium Dog Food by Category: Value 2006-2011

Table 9 Dog Food Company Shares 2006-2010

Table 10 Dog Food Brand Shares 2007-2010

Table 11 Dog Treats Brand Shares 2007-2010

Table 12 Forecast Sales of Dog Food by Category: Volume 2011-2016

Table 13 Forecast Sales of Dog Food by Category: Value 2011-2016

Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2011-2016

Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2011-2016

Nature's Gift Australia Pty Ltd in Pet Care (australia)

Strategic Direction

Key Facts

Summary 2 Nature's Gift Australia Pty Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Nature's Gift Australia Pty Ltd: Competitive Position 2010

Executive Summary

Humanisation of Pets Leads To Increased Functionality

Packaging, A Key Factor of Innovation

Chilled Pet Food Proves Popular

Mars Australia Pty Ltd Remains Leading Player in Pet Care in 2010

Pet Care Expected To Perform Well Due To Trend of Humanisation

Key Trends and Developments

Humanisation of Pets Prompts Increased Diversification of Products

Small Pack Sizes Prove Highly Popular in Dog and Cat Food

Future of Pet Care Is Stable

Pet Owners Show Appreciation for Chilled Pet Food

Market Indicators

Table 16 Pet Populations 2006-2011

Market Data

Table 17 Sales of Pet Care by Category: Volume 2006-2011

Table 18 Sales of Pet Care by Category: Value 2006-2011

Table 19 Sales of Pet Care by Category: % Volume Growth 2006-2011

Table 20 Sales of Pet Care by Category: % Value Growth 2006-2011

Table 21 Pet Food Company Shares 2006-2010

Table 22 Pet Food Brand Shares 2007-2010

Table 23 Dog and Cat Food Company Shares 2006-2010

Table 24 Dog and Cat Food Brand Shares 2007-2010

Table 25 Penetration of Private Label by Category 2006-2010

Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2006-2011

Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2011

Table 28 Sales of Pet Care by Distribution Format: % Analysis 2006-2011

Table 29 Sales of Pet Care by Category and Distribution Format: % Analysis 2011

Table 30 Forecast Sales of Pet Care by Category: Volume 2011-2016

Table 31 Forecast Sales of Pet Care by Category: Value 2011-2016

Table 32 Forecast Sales of Pet Care by Category: % Volume Growth 2011-2016

Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2011-2016

Definitions

Summary 4 Research Sources

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