Marktanalyse - Media in India

Datamonitor's Media in India industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services.

The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports.

The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 13

5.3 Supplier Power 14

5.4 New Entrants 15

5.5 Substitutes 16

5.6 Rivalry 17

CHAPTER 6 Leading Companies 18

6.1 The Times Group 18

6.2 Zee Entertainment Enterprises Limited 20

6.3 The News Corporation Limited 23

CHAPTER 7 Market Forecasts 30

7.1 Market Value Forecast 30

CHAPTER 8 Macroeconomic Indicators 31

CHAPTER 9 Appendix 33

9.1 Methodology 33

9.2 Industry Associations 34

9.3 Related Datamonitor Research 34



LIST OF TABLES

Table 1: India Media Industry Value: $ billion, 2005-2009 9

Table 2: India Media Industry Segmentation I: % Share, by Value, 2009 10

Table 3: India Media Industry Segmentation II: % Share, by Value, 2009 11

Table 4: Key Facts: The Times Group 18

Table 5: Key Facts: Zee Entertainment Enterprises Limited 20

Table 6: Key Financials: Zee Entertainment Enterprises Limited 22

Table 7: Key Facts: The News Corporation Limited 23

Table 8: Key Financials: The News Corporation Limited 29

Table 9: India Media Industry Value Forecast: $ billion, 2009-2014 30

Table 10: India Size of Population (million) , 2005-2009 31

Table 11: India GDP (Current Prices, $ billion), 2005-2009 31

Table 12: India Inflation, 2005-2009 31

Table 13: India Exchange Rate, 2005-2009 32

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