Marktanalyse - Media in Denmark

Datamonitor's Media in Denmark industry profile is an essential resource for top-level data and analysis covering the Media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets. The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market is valued at the retail sale of books, newspaper and magazines. The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 13

5.3 Supplier Power 14

5.4 New Entrants 15

5.5 Substitutes 16

5.6 Rivalry 17

CHAPTER 6 Leading Companies 18

6.1 SBS Broadcasting SA 18

6.2 Danish Broadcasting Corporation 20

6.3 Carl Allers Etablissement AS 21

CHAPTER 7 Market Forecasts 23

7.1 Market Value Forecast 23

CHAPTER 8 Macroeconomic Indicators 24

CHAPTER 9 Appendix 26

9.1 Methodology 26

9.2 Industry Associations 27

9.3 Related Datamonitor Research 27



LIST OF TABLES

Table 1: Denmark Media Industry Value: $ million, 2005-2009 9

Table 2: Denmark Media Industry Segmentation I: % Share, by Value, 2009 10

Table 3: Denmark Media Industry Segmentation II: % Share, by Value, 2009 11

Table 4: Key Facts: SBS Broadcasting SA 18

Table 5: Key Facts: Danish Broadcasting Corporation 20

Table 6: Key Facts: Carl Allers Etablissement AS 21

Table 7: Key Financials: Carl Allers Etablissement AS 22

Table 8: Denmark Media Industry Value Forecast: $ million, 2009-2014 23

Table 9: Denmark Size of Population (million) , 2005-2009 24

Table 10: Denmark GDP (Current Prices, $ billion), 2005-2009 24

Table 11: Denmark Inflation, 2005-2009 24

Table 12: Denmark Exchange Rate, 2005-2009 25

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