Marktanalyse - Global Broadcasting & Cable TV

Introduction

Global Broadcasting & Cable TV industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2010 annual average exchange rates.

*The global broadcasting & cable TV market had total revenues of $373.2 billion in 2010, representing a compound annual growth rate (CAGR) of 3.6% between 2006 and 2010.

*TV advertising sales proved the most lucrative for the global broadcasting & cable TV market in 2010, with total revenues of $178.2 billion, equivalent to 47.8% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 4.9% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $474.3 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Global

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalbroadcasting & cable tv market

Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Global broadcasting & cable tv market with five year forecasts



Key Questions Answered

What was the size of the Global broadcasting & cable tv market by value in 2010?

What will be the size of the Global broadcasting & cable tv market in 2015?

What factors are affecting the strength of competition in the Global broadcasting & cable tv market?

How has the market performed over the last five years?

What are the main segments that make up Global's broadcasting & cable tv market?

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET SEGMENTATION I 11

MARKET SEGMENTATION II 12

FIVE FORCES ANALYSIS 13

Summary 13

Buyer power 14

Supplier power 15

New entrants 16

Substitutes 17

Rivalry 18

LEADING COMPANIES 19

BBC 19

Time Warner Inc. 24

Viacom Inc. (CBS) 30

Vivendi S.A. 35

MARKET FORECASTS 39

Market value forecast 39

APPENDIX 40

Methodology 40

Industry associations 41

Related Datamonitor research 41

Disclaimer 42

ABOUT DATAMONITOR 43

Premium Reports 43

Summary Reports 43

Datamonitor consulting 43



LIST OF TABLES

Table 1: Global broadcasting & cable TV market value: $ million, 2006—10 10

Table 2: Global broadcasting & cable TV market segmentation I:% share, by value, 2010 11

Table 3: Global broadcasting & cable TV market segmentation II: % share, by value, 2010 12

Table 4: BBC: key facts 19

Table 5: BBC: key financials ($) 21

Table 6: BBC: key financials (£) 22

Table 7: BBC: key financial ratios 22

Table 8: Time Warner Inc.: key facts 24

Table 9: Time Warner Inc.: key financials ($) 28

Table 10: Time Warner Inc.: key financial ratios 28

Table 11: Viacom Inc. (CBS): key facts 30

Table 12: Viacom Inc. (CBS): key financials ($) 33

Table 13: Viacom Inc. (CBS): key financial ratios 33

Table 14: Vivendi S.A.: key facts 35

Table 15: Vivendi S.A.: key financials ($) 36

Table 16: Vivendi S.A.: key financials (€) 37

Table 17: Vivendi S.A.: key financial ratios 37

Table 18: Global broadcasting & cable TV market value forecast: $ million, 2010—15 39



LIST OF FIGURES

Figure 1: Global broadcasting & cable TV market value: $ million, 2006—10 10

Figure 2: Global broadcasting & cable TV market segmentation I:% share, by value, 2010 11

Figure 3: Global broadcasting & cable TV market segmentation II: % share, by value, 2010 12

Figure 4: Forces driving competition in the global broadcasting & cable TV market, 2010 13

Figure 5: Drivers of buyer power in the global broadcasting & cable TV market, 2010 14

Figure 6: Drivers of supplier power in the global broadcasting & cable TV market, 2010 15

Figure 7: Factors influencing the likelihood of new entrants in the global broadcasting & cable TV market, 2010 16

Figure 8: Factors influencing the threat of substitutes in the global broadcasting & cable TV market, 2010 17

Figure 9: Drivers of degree of rivalry in the global broadcasting & cable TV market, 2010 18

Figure 10: BBC: revenues & profitability 23

Figure 11: BBC: assets & liabilities 23

Figure 12: Time Warner Inc.: revenues & profitability 29

Figure 13: Time Warner Inc.: assets & liabilities 29

Figure 14: Viacom Inc (CBS): revenues & profitability 34

Figure 15: Viacom Inc (CBS): assets & liabilities 34

Figure 16: Vivendi S.A.: revenues & profitability 38

Figure 17: Vivendi S.A.: assets & liabilities 38

Figure 18: Global broadcasting & cable TV market value forecast: $ million, 2010—15 39

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• Radio- und Fernsehübertragungen in Australien: ISIC 9213