Studie - Future Broadcaster Web Strategies

Introduction

This research stream is part of Datamonitor's yearly update on the digital TV market in Western Europe and North America. Specifically, this report address new multi-platform distribution strategies and emerging business models for direct to consumer distribution. Furthermore, there is a particular focus on challenges facing pay-TV operators.

Scope

*This reports looks at the shifting commercial landscape of online video, with a review of key market trends from 2009

*It examines the current trends in broadcaster investment in OVP services and the vendors serving this market

*Analysis of key OVP vendors

*Go-to-market strategic recommendations for OVP vendors

Highlights

Analysis of the growth and audience clustering around platforms such as Hulu, YouTube, iPlayer, as well as commercial success of services such as MLB.com for preimum rights holders

Indentification and segmentation of the OVP market, looking at key players such as Brightcove, Ooyala, thePlatform, Move Networks, Digital Smiths

Outlook for the OVP market and key themes to watch, focusing on TV Everywhere

Reasons to Purchase

*Essential reading for broadcasters looking to extend their audience reach online and the technology vendors serving this market

*It provides a summary of the key trends that have shaped the market in 2009 and the outlook for 2010

*It identifies key broadcaster technology investment strategies and the vendors that have emerged to serve this market

TABLE OF CONTENTS

Overview 1

Catalyst 1

Summary 1

Executive Summary 2

Broadcasters are investing in OVPs for near-term revenue and long term survival 2

Effective management and monetization of web video is a pain-point for broadcasters 2

The white label OVP market is solving this challenge, but is crowded 2

OVPs have a selection of potential routes to market 2

Introduction 5

2009 in summary: web video hits primetime 6

Hulu 6

YouTube 9

BBC iPlayer 10

Comcast and TV Everywhere 11

MLB.tv 11

Customer impact : from dream to stream

Competitive landscape: the OVP market is crowded and diverse

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APPENDIX 21

Definitions 21

Methodology 21

Further reading 21

Ask the analyst 21

Datamonitor consulting 21

Disclaimer 21





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