Studie - European and US Digital TV, 2008 (Strategic Focus)

Introduction

The broadcast sector is evolving as consumers expect more from their TV offerings and on-demand services transform the method consumers obtain content. As service operators compete in an crowded marketplace, there is rising pressure on reducing churn to alternative networks. This report provides national DTV subscriber market sizes as well as forecasts for potential platform growth until 2012.

Scope

*Provides data on each major Western European digital broadcast market as well as the US.

*Highlights platform adoption split by digital cable, satellite, digital terrestrial television (DTT) and Internet protocol television (IPTV).

*Subscriber numbers for each service operator split by platform and national market.

Highlights

DTV adoption is expected to illustrate strong growth over the next 2-3 years as consumers demand enhanced service functionality including on-demand entertainment and bundled communications offerings.

A key driver in the transition to DTV services is the switch off of analog transmission in the US and Western Europe. With the US switch off (ASO) date mandated for February 17th 2009 and most Western European countries switching off transmission before the European 2012 deadline, the next 2-3 years will see significant increases in DTT consumers.

Reasons to Purchase

*Track key sector trends for digital television platforms.

*Obtain subscriber data on key service operators.

TABLE OF CONTENTS

Overview 1

Catalyst 1

Summary 1

Key Messages 2

The digital television sector will grow strongly through to 2012 2

Digital cable and DTT platforms will experience the largest net additions from 2007 to 2012 2

Analog switch off is driving DTV adoption in Western Europe and the US 2

DTV household penetration will rise significantly in all key national markets 2

Market Focus: Digital Television Adoption in Western Europe and the US 8

Digital television adoption in Western Europe and the US, 2007 — 2012e 8

Digital television adoption in Austria, 2007 — 2012e 9

Digital television adoption in Belgium, 2007 — 2012e 11

Digital television adoption in Denmark, 2007 — 2012e 13

Digital television adoption in Finland, 2007 — 2012e 15

Digital television adoption in Finland, 2007 — 2012e 15

Digital television adoption in France, 2007 — 2012e 17

Digital television adoption in Germany, 2007 — 2012e 19

Digital television adoption in Italy, 2007 — 2012e 21

Digital television adoption in the Netherlands, 2007 — 2012e 23

Digital television adoption in Norway, 2007 — 2012e 25

Digital television adoption in Portugal, 2007 — 2012e 27

Digital television adoption in Spain, 2007 — 2012e 29

Digital television adoption in Sweden, 2007 — 2012e 31

Digital television adoption in Switzerland, 2007 — 2012e 33

Digital television adoption in the United Kingdom, 2007 — 2012e 35

Digital television adoption in the US, 2007 — 2012e 37

Digital television adoption in Western Europe, 2007 — 2012e 39

Digital television adoption in Western Europe, 2007 — 2012e 39

APPENDIX 40

Definitions 40

Methodology 40

Further reading 40

Ask the analyst 40

Datamonitor consulting 41

Disclaimer 41





TABLE OF FIGURES

Figure 1: Digital television adoption in Western Europe and the US, 2007 — 2012e 8

Figure 2: Digital television adoption in Austria, 2007 — 2012e 9

Figure 3: Digital television adoption in Belgium, 2007 — 2012e 11

Figure 4: Digital television adoption in Denmark, 2007 — 2012e 13

Figure 5: Digital television adoption in Finland, 2007 — 2012e 15

Figure 6: Digital television adoption in France, 2007 — 2012e 17

Figure 7: Digital television adoption in Germany, 2007 — 2012e 19

Figure 8: Digital television adoption in Italy, 2007 — 2012e 21

Figure 9: Digital television adoption in the Netherlands, 2007 — 2012e 23

Figure 10: Digital television adoption in Norway, 2007 — 2012e 25

Figure 11: Digital television adoption in Portugal, 2007 — 2012e 27

Figure 12: Digital television adoption in Spain, 2007 — 2012e 29

Figure 13: Digital television adoption in Sweden, 2007 — 2012e 31

Figure 14: Digital television adoption in Switzerland, 2007 — 2012e 33

Figure 15: Digital television adoption in the United Kingdom, 2007 — 2012e 35

Figure 16: Digital television adoption in the US, 2007 — 2012e 37

Figure 17: Digital television adoption in Western Europe, 2007 — 2012e 39



TABLE OF TABLES

Table 1: Digital television adoption in Western Europe and the US by platform 2007 — 2012e 8

Table 2: Digital television adoption in Austria by platform, 2007 — 2012e 9

Table 3: Digital television adoption in Austria by company, 2007 — 2012e 10

Table 4: Digital television adoption in Austria households data, 2007 — 2012e 10

Table 5: Digital television adoption in Belgium by platform, 2007 — 2012e 11

Table 6: Digital television adoption in Belgium details by company, 2007 — 2012e 12

Table 7: Digital television adoption in Belgium details hosuehold data, 2007 — 2012e 12

Table 8: Digital television adoption in Denmark by platform, 2007 — 2012e 13

Table 9: Digital television adoption in Denmark by company, 2007 — 2012e 14

Table 10: Digital television adoption in Denmark households data, 2007 — 2012e 14

Table 11: Digital television adoption in Finland by platform, 2007 — 2012e 15

Table 12: Digital television adoption in Finland by company, 2007 — 2012e 16

Table 13: Digital television adoption in Finland households data, 2007 — 2012e 16

Table 14: Digital television adoption in France by platform, 2007 — 2012e 17

Table 15: Digital television adoption in France by company, 2007 — 2012e 18

Table 16: Digital television adoption in France households data, 2007 — 2012e 18

Table 17: Digital television adoption in Germany by platform, 2007 — 2012e 19

Table 18: Digital television adoption in Germany by company, 2007 — 2012e 20

Table 19: Digital television adoption in Germany households data, 2007 — 2012e 20

Table 20: Digital television adoption in Italy by platform, 2007 — 2012e 21

Table 21: Digital television adoption in Italy by platform, 2007 — 2012e 22

Table 22: Digital television adoption in Italy households data, 2007 — 2012e 22

Table 23: Digital television adoption in the Netherlands by platform, 2007 — 2012e 23

Table 24: Digital television adoption in the Netherlands by company, 2007 — 2012e 24

Table 25: Digital television adoption in the Netherlands households data, 2007 — 2012e 24

Table 26: Digital television adoption in Norway by platform, 2007 — 2012e 25

Table 27: Digital television adoption in Norway by company, 2007 — 2012e 26

Table 28: Digital television adoption in Norway households data, 2007 — 2012e 26

Table 29: Digital television adoption in Portugal by platform, 2007 — 2012e 27

Table 30: Digital television adoption in Portugal by company, 2007 — 2012e 28

Table 31: Digital television adoption in Portugal households data, 2007 — 2012e 28

Table 32: Digital television adoption in Spain by platform, 2007 — 2012e 29

Table 33: Digital television adoption in Spain by company, 2007 — 2012e 30

Table 34: Digital television adoption in Spain households data, 2007 — 2012e 30

Table 35: Digital television adoption in Sweden by platform, 2007 — 2012e 31

Table 36: Digital television adoption in Sweden by company, 2007 — 2012e 32

Table 37: Digital television adoption in Sweden households data, 2007 — 2012e 32

Table 38: Digital television adoption in Switzerland by platform, 2007 — 2012e 33

Table 39: Digital television adoption in Switzerland by company, 2007 — 2012e 34

Table 40: Digital television adoption in Switzerland household data, 2007 — 2012e 34

Table 41: Digital television adoption in the United Kingdom by platform, 2007 — 2012e 35

Table 42: Digital television adoption in the United Kingdom by company, 2007 — 2012e 36

Table 43: Digital television adoption in the United Kingdom household data, 2007 — 2012e 36

Table 44: Digital television adoption in the US by platform, 2007 — 2012e 37

Table 45: Digital television adoption in the US by company, 2007 — 2012e 38

Table 46: Digital television adoption in the US household d ata, 2007 — 2012e 38

Table 47: Digital television adoption in Western Europe by platform, 2007 — 2012e 39

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