Marktanalyse - Women's Outerwear in Germany

Sales of women’s outerwear showed a much higher fluctuation than sales of men’s. Value sales of men’s outerwear, which are generally more stable, even outperformed sales of women’s outerwear in 2011. The strong performance of women’s outerwear during the first half of the year slowed down considerably in the second half of the year. The upcoming Eurozone crisis affected consumers’ confidence and consequently their spending behaviour. In fear of another downturn, especially those with lower...

Euromonitor International's Women's Outerwear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Women's Outerwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

WOMEN'S OUTERWEAR IN GERMANY

Euromonitor International

April 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Apparel Size Chart for Women: H&M

Table 2 Apparel Size Chart for Women: C&A

Table 3 Apparel Size Chart for Women: s.Oliver

Table 4 Sales of Women's Outerwear: Volume 2006-2011

Table 5 Sales of Women's Outerwear: Value 2006-2011

Table 6 Sales of Women's Outerwear: % Volume Growth 2006-2011

Table 7 Sales of Women's Outerwear: % Value Growth 2006-2011

Table 8 Women's Outerwear Company Shares 2007-2011

Table 9 Women's Outerwear Brand Shares 2008-2011

Table 10 Sales of Women's Outerwear by Distribution Format: % Analysis 2006-2011

Table 11 Forecast Sales of Women's Outerwear: Volume 2011-2016

Table 12 Forecast Sales of Women's Outerwear: Value 2011-2016

Table 13 Forecast Sales of Women's Outerwear: % Volume Growth 2011-2016

Table 14 Forecast Sales of Women's Outerwear: % Value Growth 2011-2016

C&a Mode Kg in Apparel (germany)

Strategic Direction

Key Facts

Summary 1 C&A Mode KG: Key Facts

Summary 2 C&A Mode KG: Operational Indicators

Company Background

Chart 1 C&A Mode KG: C&A in Cologne

Production

Competitive Positioning

Summary 3 C&A Mode KG: Competitive Position 2011

Internet Strategy

H&m Hennes & Mauritz BV & Co Kg in Apparel (germany)

Strategic Direction

Key Facts

Summary 4 H&M Hennes & Mauritz BV & Co KG: Key Facts

Summary 5 H&M Hennes & Mauritz BV & Co KG: Operational Indicators

Company Background

Chart 2 H&M Hennes & Mauritz BV & Co KG: H&M in Berlin

Production

Competitive Positioning

Summary 6 H&M Hennes & Mauritz BV & Co KG: Competitive Position 2011

Internet Strategy

Kik Textilien & Non-food GmbH in Apparel (germany)

Strategic Direction

Key Facts

Summary 7 KiK Textilien & Non-Food GmbH: Key Facts

Company Background

Chart 3 KiK Textilien & Non-Food GmbH: KiK in Cologne

Production

Competitive Positioning

Summary 8 KiK Textilien & Non-Food GmbH: Competitive Position 2011

Internet Strategy

Levi Strauss Germany GmbH in Apparel (germany)

Strategic Direction

Key Facts

Summary 9 Levi Strauss Germany GmbH: Key Facts

Company Background

Production

Competitive Positioning

Summary 10 Levi Strauss Germany GmbH: Competitive Position 2011

Internet Strategy

Zara Deutschland GmbH in Apparel (germany)

Strategic Direction

Key Facts

Summary 11 Zara Deutschland GmbH: Key Facts

Summary 12 Zara Deutschland GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 13 Zara Deutschland GmbH: Competitive Position 2011

Internet Strategy

Executive Summary

Slow Down of Economy Impacts Apparel Sales

All About Organic Cotton and Fair Trade Labels

Fashion-driving Retailers and Sportswear Manufacturers Achieve Best Results

Dynamic Growth of Internet Retailing

Limited Growth Potential Over the Forecast Period

Key Trends and Developments

Expansion of Foreign Apparel Specialists Intensifies Competitive Environment

Manufacturers Squeezed Due To Rising Cost and Demand for Promotions

Internet Retailing Provides Potential for Growth

Success of Outdoorwear Contributes To Positive Development of Sportswear

More and More Manufacturers Jump on the Bandwagon of Organic Cotton

Demographic Changes Impact Fashion Industries

Market Data

Table 15 Sales of Apparel by Category: Volume 2006-2011

Table 16 Sales of Apparel by Category: Value 2006-2011

Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011

Table 18 Sales of Apparel by Category: % Value Growth 2006-2011

Table 19 Apparel Company Shares 2007-2011

Table 20 Apparel Brand Shares 2008-2011

Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011

Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011

Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011

Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016

Table 25 Forecast Sales of Apparel by Category: Value 2011-2016

Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016

Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 14 Research Sources

• Database of Supermarkets and Other Grocery Stores in Italy
• Women's Outerwear in Chile
• Women's Outerwear in Mexico
• Women's Outerwear in Morocco
• Bademäntel, Hausmäntel, Negliges, Unterhemden und Unterhosen für Frauen oder Mädchen
• Women's Outerwear in Denmark
• Women's Outerwear in Portugal
• Women's Outerwear in Spain
• Women's Outerwear in Turkey
• Women's Outerwear in Russia
• Wäsche 2012
• Women's Outerwear in Italy
• Women's Outerwear in Thailand
• Women's Outerwear in Vietnam
• Women's Outerwear in Indonesia
• Women's Outerwear in Romania
• Women's Outerwear in Singapore
• Women's Outerwear in Singapore
• Women's Outerwear in Taiwan
• Womenswear - Africa