Studie - 2010 Trends to Watch: Enterprise Content Management

Introduction

The majority of business information captured, stored and managed by organisations is unstructured in nature, in the form of documents, email and other records. Enterprise content management (ECM) technologies are therefore an important element of an organisation's software portfolio, and whilst once implemented as tactical solutions, are now increasingly becoming strategic core investments.

Scope

*Describes techniques to increase productivity and reduce costs through improved content management.

*Explains how ECM helps to support strong information governance, compliance and risk reduction.

*Provides advice for both enterprise and vendor clients.

*Covers all industry sectors and geographies.

Highlights

ECM solutions help to drive operational efficiencies within the enterprise and thus improve productivity, lower costs and increase revenues. The technology is proving particularly useful when it is pointed at information-intensive processes such as the capture, storage and distribution of high volumes of transactional information.

Cascading concerns about compliance and meeting new federal e-discovery requirements in the US, and disclosure requirements in the EU and beyond, have meant that governance, risk and compliance now stand tallest among the core business drivers for the corporate adoption of ECM technologies.

To build and maintain profitable interactions and relationships, organisations need to have a 360 degree view of their customers. In particular, organisations must be able to understand customer preferences in a number of areas, including product and/or service and communication preferences, and ECM solutions can help this process.

Reasons to Purchase

*Identify market trends to help evaluate opportunities for enterprise content management in your industry sector.

*Understand the ECM landscape, including drivers, technology evolution, and vendor approaches.

*Understand the long term implications of ECM for information management, governance and compliance.

Overview 2

CATALYST 2

SUMMARY 2

OVUM VIEW 2

analysis 4

INCREASING PRODUCTIVITY AND COST REDUCTION THROUGH IMPROVED CONTENT MANAGEMENT 5

Making content searchable through classification and indexing 5

ENSURING INFORMATION GOVERNANCE, COMPLIANCE AND RISK REDUCTION 6

Content must be easily discoverable to ensure compliance 6

STREAMLINING CONTENT-CENTRIC PROCESSES 7

Pushing paper documents into the TCM mix 7

PROVIDING A 360 DEGREE VIEW OF CUSTOMERS 8

Integrating different customer information sources 8

Providing users with timely access to relevant information 8

Understanding customer preferences 8

INTEGRATING BOTH STRUCTURED AND SEMI-STRUCTURED INFORMATION 9

ENSURING COLLABORATION BETWEEN GEOGRAPHICALLY DISPERSED TEAMS 9

Enterprise 2.0 enhances collaboration 9

SharePoint will play an important role in enabling collaboration 10

ACTIONS 10

RECOMMENDATIONS FOR ORGANISATIONS 10

Do not just focus on compliance; cost reduction and process efficiency are equally important business drivers 10

Develop an information management strategy and then choose the technologies with care 11

Ensure that appropriate search and discovery tools are implemented to support compliance 11

Consider web analytics to support sales and marketing 11

Consider SP2010 as a cost-effective solution for ad-hoc users 11

Greater value from ECM investments can be gained by adopting an enterprise-wide view 12

RECOMMENDATIONS FOR PROVIDERS OF TECHNOLOGIES AND SERVICES 12

Provide more vertical solutions 12

Incorporate better discovery tools within ECM solutions 12

Search and compliance will continue to drive ECM spending 12

Ensure tight integration with Microsoft SharePoint 12

APPENDIX 13

DEFINITIONS 13

Business process management (BPM) 13

BPM concerns the software and tools required to model and execute an organisation's business processes, through the orchestration and integration of the necessary people, systems, applications and application components. 13

Document management 13

A system of tracking and storing electronic documents and/or images of paper documents. The term often overlaps with enterprise content management (ECM) systems and related digital asset management, document imaging, records management and workflow systems. 13

Enterprise social software 13

Comprises social software as used in 'enterprise' (business/commercial) contexts. It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organise their communication. 13

Records management 13

SharePoint 2010 (SP2010) 13

SP2010 is Microsoft's business collaboration platform that enables organisations to connect and empower people through formal and informal business communities, within the enterprise and beyond, and to manage content throughout the information lifecycle. SharePoint's integrated capabilities are enhanced by search technologies and enable a rapid response to changing business needs by making data-driven decisions and deploying customised solutions quickly and securely. The consolidation of collaboration solutions with SP2010 makes it possible to cut costs by lowering training and maintenance expenses and increasing IT productivity, all within a governable and compliant platform. 13

Workflow 13

This is a term used to describe the tasks, procedural steps, organisations or people involved, required input and output information, and tools needed for each step in a business process. 13

METHODOLOGY 14

FURTHER READING 14

LEAD AUTHOR 14

CONTRIBUTING AUTHORS 14

OVUM CONSULTING 14

DISCLAIMER 14

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