Marktanalyse - Computers and Peripherals in Italy

Sales in overall computers and peripherals increased both in volume and current value terms in 2010. Laptops was the best selling product, with three million units sold, but its share of sales in the category is expected to decrease in the coming years. Despite the fact that laptops are the most expensive products in this category, they gained the preference of the mass market.

Euromonitor International's Computers and Peripherals in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COMPUTERS AND PERIPHERALS IN ITALY

Euromonitor International

January 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Computers and Peripherals by Category: Volume 2005-2010

Table 2 Sales of Computers and Peripherals by Category: Value 2005-2010

Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2005-2010

Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2005-2010

Table 5 Computers and Peripherals Company Shares 2006-2010

Table 6 Computers and Peripherals Brand Shares 2007-2010

Table 7 Sales of Computers and Peripherals by Distribution Format 2005-2010

Table 8 Forecast Sales of Computers and Peripherals by Category: Volume 2010-2015

Table 9 Forecast Sales of Computers and Peripherals by Category: Value 2010-2015

Table 10 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015

Table 11 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2010-2015

Olidata SpA in Consumer Electronics (italy)

Strategic Direction

Key Facts

Summary 1 Olidata SpA: Key Facts

Summary 2 Olidata SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Olidata SpA: Competitive Position 2010

Executive Summary

Sales Are Slowing

Economic Crisis Affects Household Expenditure

Digital Tvs, Smartphones and Tablets Sell Well

Decline Is Expected Over the Forecast Period

A Declining Number of Outlets and the Growth of Internet Retailers

Key Trends and Developments

the Impact of the Switchover To Digital Broadcasting

Smartphones and Tablets

Consumer Finance

Economic Downturn

Specialist Retailers

Summary 4 Leading Specialist Retailers 2010

Market Data

Table 12 Sales of Consumer Electronics by Category: Volume 2005-2010

Table 13 Sales of Consumer Electronics by Category: Value 2005-2010

Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010

Table 15 Sales of Consumer Electronics by Category: % Value Growth 2005-2010

Table 16 Consumer Electronics Company Shares 2006-2010

Table 17 Consumer Electronics Brand Shares 2007-2010

Table 18 Sales of Consumer Electronics by Distribution Format 2005-2010

Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015

Table 20 Forecast Sales of Consumer Electronics by Category: Value 2010-2015

Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015

Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015

Sources

Summary 5 Research Sources

• Electronics and Appliance Specialist Retailers in Saudi Arabia
• Electronics and Appliance Specialist Retailers in the Czech Republic
• Electronics and Appliance Specialist Retailers in the Philippines
• Electronics and Appliance Specialist Retailers in the United Kingdom
• Socio-Economic Trends Drive Consumer Electronics Spending in Asia Pacific
• Consumer Electronics in Colombia
• Consumer Electronics in Norway
• Electronics and Appliance Specialist Retailers in Brazil
• Electronics and Appliance Specialist Retailers in Indonesia
• Electronics and Appliance Specialist Retailers in Ireland
• Electronics and Appliance Specialist Retailers in Taiwan
• Electronics and Appliance Specialist Retailers in the US
• Electronics and Appliance Specialist Retailers in Ukraine
• Luxury Electronic Gadgets in Spain
• Luxury Electronic Gadgets in the Philippines
• Portable Players in Colombia
• Portable Players in Norway
• Bang & Olufsen A/S in Consumer Electronics (Denmark)
• Consumer Electronics in Denmark
• Consumer Electronics in Saudi Arabia