Marktanalyse - Computers and Peripherals in Greece

The economic crisis which was still rampant in Greece in 2010 negatively impacted all categories in consumer electronics, but due to the fact that computers and peripherals were needed by businesses and consumers alike, this category was not as significantly affected as others. The interest in newly launched products also limited the decline in this category. For example, the newly launched iPads were purchased because they were considered fashionable, rather than necessary.

Euromonitor International's Computers and Peripherals in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COMPUTERS AND PERIPHERALS IN GREECE

Euromonitor International

January 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Computers and Peripherals by Category: Volume 2005-2010

Table 2 Sales of Computers and Peripherals by Category: Value 2005-2010

Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2005-2010

Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2005-2010

Table 5 Computers and Peripherals Company Shares 2006-2010

Table 6 Computers and Peripherals Brand Shares 2007-2010

Table 7 Sales of Computers and Peripherals by Distribution Format 2005-2010

Table 8 Forecast Sales of Computers and Peripherals by Category: Volume 2010-2015

Table 9 Forecast Sales of Computers and Peripherals by Category: Value 2010-2015

Table 10 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015

Table 11 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2010-2015

Intersys SA in Consumer Electronics (greece)

Strategic Direction

Key Facts

Summary 1 Intersys SA: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Intersys SA: Competitive Position 2010

Plaisio Computers SA in Consumer Electronics (greece)

Strategic Direction

Key Facts

Summary 3 Plaisio Computers SA: Key Facts

Summary 4 Plaisio Computers SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 5 Plaisio Computers SA: Competitive Position 2010

Executive Summary

the Financial Crisis Hits the Consumer Electronics Market in Greece

Promotional Activities Squeeze Unit Prices

Nokia Group Leads Sales

Electronics and Appliance Specialist Retailers Continues To Account for the Bulk of Sales

Gloomy Prospects for the Consumer Electronics Market

Key Trends and Developments

Shrinking Disposable Incomes Have A Significant Effect on Sales

From Brand-loyal To Promo-driven Consumers?

Vat Rises Are Absorbed by Companies

Technological Developments in Mobile Phones Affect the Performance of Other Categories

Specialist Retailers

Summary 6 Leading Specialist Retailers 2010

Market Data

Table 12 Sales of Consumer Electronics by Category: Volume 2005-2010

Table 13 Sales of Consumer Electronics by Category: Value 2005-2010

Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2005-2010

Table 15 Sales of Consumer Electronics by Category: % Value Growth 2005-2010

Table 16 Consumer Electronics Company Shares 2006-2010

Table 17 Consumer Electronics Brand Shares 2007-2010

Table 18 Sales of Consumer Electronics by Distribution Format 2005-2010

Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2010-2015

Table 20 Forecast Sales of Consumer Electronics by Category: Value 2010-2015

Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2010-2015

Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2010-2015

Sources

Summary 7 Research Sources

• Electronics and Appliance Specialist Retailers in Argentina
• Electronics and Appliance Specialist Retailers in Bulgaria
• Electronics and Appliance Specialist Retailers in Hungary
• Electronics and Appliance Specialist Retailers in Japan
• Electronics and Appliance Specialist Retailers in New Zealand
• Electronics and Appliance Specialist Retailers in Saudi Arabia
• Electronics and Appliance Specialist Retailers in Slovakia
• Electronics and Appliance Specialist Retailers in South Africa
• Electronics and Appliance Specialist Retailers in Switzerland
• Electronics and Appliance Specialist Retailers in the Czech Republic
• Electronics and Appliance Specialist Retailers in the Philippines
• Electronics and Appliance Specialist Retailers in the United Kingdom
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• Handys, Radios und Fersehkameras in Mexiko: ISIC 322
• Socio-Economic Trends Drive Consumer Electronics Spending in Asia Pacific
• Consumer Electronics in Colombia
• Consumer Electronics in Norway
• Electronics and Appliance Specialist Retailers in Brazil
• Electronics and Appliance Specialist Retailers in Indonesia
• Electronics and Appliance Specialist Retailers in Ireland