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Marktanalyse - 'Zusammenstellungen von Schreibgeräten, Minen, Schreibfedern, Haltern etc.'

Über diese Marktanalyse:

Konjunkturelle Rahmendaten, Marktvolumen für Zusammenstellungen von Schreibgeräten, Minen, Schreibfedern, Haltern etc., nach Produktgruppen, 2006 bis 2010 jeweils nach Ländern der EU, Produktion, Import, Export - wert- und mengenmäßig, Durchschnittspreise, jeweils n... mehr

According to state statistics, the birth rate in 2012 increased by 6% compared to 2008. In 2012 the number of children aged up to 14 years old increased by 1%, to reach 6.5 million people. The more children born, the more popular colouring becomes, a trend reflected in 2012 when sales rose by 22% to reach UAH45 million.

Euromonitor International's Writing Instrumentsin Ukraine report offers a comprehensive guide to the size a... mehr

Higher levels of education drove increased awareness of environmental concerns over the review period. The new trend in writing instruments, especially in pencils, is that of eco-friendly and recycled products such as 100% wood and 100% natural Polisan, in Adel and Fatih branded pencils. There is also an increasing tendency towards more innovative design such as Faber-Castell Design Perfect Pencil, which consists of a simple pencil exte... mehr

Having lived through one of the most severe economic recessions in US history, many consumers remain focused on value. Despite signs of economic recovery, consumers are still driven to seek out value in staple products. In addition, the 2012 back-to-school shopping season — which is the most important for writing instruments — was marred by negative economic news regarding the financial struggles of the Euro-Zone and a stagn... mehr

Further increases in the usage of electronic devices such as laptops and tablets among UK consumers, had a negative impact on the volume sales of writing instruments. Volume sales of tablets increased by 82% in 2012, while writing instruments recorded a decline in volume sales terms of 2%. Consumers increasingly switched from traditional writing tools to electronic ones, which reflected in the growth trend of writing instruments.
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The key trend in writing instruments in the United Arab Emirates in 2012 was the strong performance of luxury brands. Although luxury writing instruments do not account for a hugely significant share of sales in Western European countries, they are very important in terms of value share in the United Arab Emirates. Mont Blanc and Cartier have numerous boutiques in Dubai and Abu Dhabi. The companies’ writing instruments are also carrie... mehr

In 2012, writing instruments is expected to record a relatively slow volume growth of 2%, just slightly slower compared to the volume increase in 2011. Much of the slowdown is attributed to the rise in computer use, although sales are buoyed on the other end by the government’s move to require kindergarten attendance beginning in 2010. Whereas kindergarten attendance used to be optional, the Department of Education (DepEd) has issued ... mehr

In 2012, writing instruments is expected to record a relatively slow volume growth of 2%, just slightly slower compared to the volume increase in 2011. Much of the slowdown is attributed to the rise in computer use, although sales are buoyed on the other end by the government’s move to require kindergarten attendance beginning in 2010. Whereas kindergarten attendance used to be optional, the Department of Education (DepEd) has issued ... mehr

The Dutch market for writing instruments registered sluggish sales growth in 2012 after a slight recovery in 2011, largely influenced by the current economic slowdown, maturity and intensified competition from electronic devices that reduce the need to use pen and paper.

Euromonitor International's Writing Instrumentsin Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It... mehr

Technology and modern gadgets like iPad, tablet, mobile internet, e-mail and social networking reduced the opportunities to write. Fewer people are writing letters and use e-mail instead. Even school children had tablets for studying due to the government’s policy to give a free tablet to all Year One primary school students. University students were likely to use tablet or iPad to take notes and record lectures rather than taking not... mehr

Slow population growth as a result of a low birth rate directly impacted demand for writing instruments in Taiwan since 2002. This was especially so for the northern Taiwan market, including Taipei. However, unit prices increased as consumers opted for better quality products. According to trade sources, retail sales of writing instruments shrank in volume terms and most players focused on product improvements to increase value sales. mehr

Swiss writing instruments grew by 2% in 2012 driven by product innovations and sales of high luxury writing instruments. However, writing instruments did not see any significant growth in 2012 mainly due to product price increases. The high franc and the general slowdown of Swiss retailing also affected writing instruments. The high currency compared to the euro also led to customer purchases of non-food articles in neighbouring countri... mehr

During the review period, the most noticeable development in Swedish writing instruments was the eco-friendly pens made from recycled materials. One such example includes the Pilot B2P (Bottle to Pen), made from 89% post-consumer recycled plastic bottles. Similarly, leading Swedish manufacturer Ballograf offers a series of environmentally-friendly markers called Friendly Marker. The range holds whiteboard markers, highlighters, permanen... mehr

Whilst the current severe economic downturn in Spain significantly impacted most categories in personal accessories, in writing instruments it mainly only affected sales of higher-priced products, such as luxury pens. In fact, the prolonged and gradual decline in terms of value sales of writing instruments in Spain was due to several other factors, including technological transformations, as well as market forces, which are posing very ... mehr

Writing instruments witnessed fairly stable year-on-year value growth over the review period; however, the volume growth rate has been slowing. This is because the main users of writing instruments on the retail front continue to be students. South Korea has experienced declining birth rates over the review period which translates to a shrinking student population over the years. Add to this the technological advent which sees the proli... mehr

The decrease in consumer disposable income as a consequence of the subdued economic situation resulted in a decline in consumer spending. This affected writing instruments in South Africa in that demand was kept at more or less the basic functional requirements and spending is kept at a bare minimum. Consumers also resorted to trading down and looking out for cheaper products in their attempts to reduce spending.

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The growing use of electronic devices such as smartphones, tablets and portable computers is a threat to the writing instruments sector. This is mainly due to the advancement in technologies which enable consumers to enjoy the comfort and ease of using electronic devices rather than the traditional writing instruments. Many applications are available for consumers who have advanced to using electronic devices to replace writing and manu... mehr

Writing instruments in Russia continued its growth in 2012, with 3% growth in volume terms and 11% in current value terms in 2012, reaching RUB17.2 billion in sales. The sharp rise in volume sales in 2010 followed a serious contraction of the category in 2009, when most Russian consumers reduced their spending on writing instruments. The fastest growing segment was markers and highlighters with 15% increase in current value terms. A lar... mehr

Writing instruments in 2012 was characterised by an increased preference for private label brands, which drove up volume sales, however still negligible in value terms. In addition, the unit price fluctuations remained rather timid (usually below 1%) as a result of intensifying consumer preference for cheaper private label. Although Romanian consumers are typically attracted to well-known brands, the popularity of private label increase... mehr

Writing instruments in current value terms witnessed stable positive throughout the review period, culminating in low growth of 1% in 2012. The popularisation of the internet as well as ageing of society will result in less interest in writing instruments. Among writing instruments, only markers and highlighters is expected to grow over the forecast period.

Euromonitor International's Writing Instrumentsin Poland report offer... mehr