Marktanalyse - Surface Care in Latvia

Despite macroeconomic stabilization in Latvia, value sales of surface care products still continued declining in 2011, as the majority of consumers stuck to their purchasing habits, developed in terms of crisis. Latvians continued following temporary discounts, opted for larger packaging and multi-packs, as well as sought for other opportunities to economize.

Euromonitor International's Surface Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

SURFACE CARE IN LATVIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Surface Care by Category: Value 2006-2011

Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011

Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011

Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011

Table 5 Surface Care Company Shares 2007-2011

Table 6 Surface Care Brand Shares 2008-2011

Table 7 Forecast Sales of Surface Care by Category: Value 2011-2016

Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016

Kimiska Rupnica Spodriba As in Home Care (latvia)

Strategic Direction

Key Facts

Summary 1 Kimiska Rupnica Spodriba AS: Key Facts

Summary 2 Kimiska Rupnica Spodriba AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Kimiska Rupnica Spodriba AS: Competitive Position 2011

Procter & Gamble Marketing Latvia Ltd Sia in Home Care (latvia)

Strategic Direction

Key Facts

Summary 4 Procter & Gamble Marketing Latvia Ltd SIA: Key Facts

Summary 5 Procter & Gamble Marketing Latvia Ltd SIA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Procter & Gamble Marketing Latvia Ltd SIA: Competitive Position 2011

Executive Summary

Despite Recovering Economy Home Care Posts Slight Value Sales Decline

Private Label Continued Expanding

Multinationals Account for Major Shares

Parapharmacies and Supermarkets Drive Home Care Sales

Moderate Market Growth Expected Over the Forecast Period

Market Indicators

Table 9 Households 2006-2011

Market Data

Table 10 Sales of Home Care by Category: Value 2006-2011

Table 11 Sales of Home Care by Category: % Value Growth 2006-2011

Table 12 Home Care Company Shares 2007-2011

Table 13 Home Care Brand Shares 2008-2011

Table 14 Penetration of Private Label by Category 2006-2011

Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Home Care by Category: Value 2011-2016

Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 7 Research Sources

• Database of Floor Covering Stores in Australia
• Database of Floor Covering Stores in Austria
• Database of Floor Covering Stores in Belgium
• Database of Floor Covering Stores in Canada
• Database of Floor Covering Stores in China
• Database of Floor Covering Stores in Denmark
• Database of Floor Covering Stores in Hong Kong
• Database of Floor Covering Stores in Ireland
• Database of Floor Covering Stores in Mexico
• Database of Floor Covering Stores in New Zealand
• Database of Floor Covering Stores in Norway
• Database of Floor Covering Stores in Philippines
• Database of Floor Covering Stores in Poland
• Database of Floor Covering Stores in Romania
• Database of Floor Covering Stores in Singapore
• Database of Floor Covering Stores in South Africa
• Database of Floor Covering Stores in Sweden
• Database of Floor Covering Stores in Switzerland
• Database of Floor Covering Stores in Turkey
• Database of Floor Covering Stores in United Kingdom