Marktanalyse - Bleach in the Philippines

In 2011, manufacturers used advertisements and marketing concepts that appealed to the health and wellness trend to further increase sales. For example, Green Cross educated consumers about its Zonrox brand’s ability to kill almost 100% of germs, together with its deodorising and disinfecting features, while Unilever Philippines stressed its commitment to improve hygiene and health standards through its brand, Domex. Unilever Philippines had a partnership with Philippine Public Health...

Euromonitor International's Bleach in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BLEACH IN THE PHILIPPINES

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Bleach by Type: % Value Analysis 2005-2010

Table 2 Sales of Bleach: Value 2006-2011

Table 3 Sales of Bleach: % Value Growth 2006-2011

Table 4 Bleach Company Shares 2007-2011

Table 5 Bleach Brand Shares 2008-2011

Table 6 Forecast Sales of Bleach: Value 2011-2016

Table 7 Forecast Sales of Bleach: % Value Growth 2011-2016

Green Cross Inc in Home Care (philippines)

Strategic Direction

Key Facts

Summary 1 Green Cross Inc: Key Facts

Company Background

Production

Competitive Positioning

Summary 2 Green Cross Inc: Competitive Position 2011

Philusa Corp in Home Care (philippines)

Strategic Direction

Key Facts

Summary 3 Philusa Corp: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Philusa Corp: Competitive Position 2011

Executive Summary

Strong Value Growth of Philippine Home Care

Laundry Care: the Most Widely Used and Fastest-growing in Home Care

Manufacturers Engage in Eco-friendly Initiatives

New Product Launches Highlight Health Benefits

Home Care Expected To Have Healthy Performance in the Forecast Period

Key Trends and Developments

Closure of Key Brand Manufacturers

Stable Economic Growth Drives Strong Home Care Value Performance

Political Unrest in the Middle East Causes Higher Home Care Unit Prices in the Philippines

Intensive Use of Celebrities As A Marketing Strategy

More New Products To Appeal To Health and Wellness Trend

Market Indicators

Table 8 Households 2006-2011

Market Data

Table 9 Sales of Home Care by Category: Value 2006-2011

Table 10 Sales of Home Care by Category: % Value Growth 2006-2011

Table 11 Home Care Company Shares 2007-2011

Table 12 Home Care Brand Shares 2008-2011

Table 13 Penetration of Private Label by Category 2006-2011

Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011

Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011

Table 16 Forecast Sales of Home Care by Category: Value 2011-2016

Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016

Sources

Summary 5 Research Sources

• Air Care in Bolivia
• Air Care in Bosnia-Herzegovina
• Air Care in Croatia
• Air Care in Hungary
• Air Care in Japan
• Air Care in Macedonia
• Air Care in the United Kingdom
• Air Care in Uzbekistan
• Bleach in Bolivia
• Bleach in Bosnia-Herzegovina
• Bleach in Croatia
• Bleach in Hungary
• Bleach in Japan
• Bleach in Macedonia
• Bleach in the United Kingdom
• Bleach in Uzbekistan
• Dishwashing in Bolivia
• Dishwashing in Bosnia-Herzegovina
• Dishwashing in Croatia
• Dishwashing in Hungary