Marktanalyse - Eggs in Italy

Eggs maintained positive volume growth in 2010, which confirms that consumers’ confidence in this product remains high. Eggs are very much part of Italian cooking, and, unlike some Northern European neighbours, Italy has a high per capita consumption rate of eggs, based on their use as a cooking and baking ingredient, and not as a breakfast accompaniment.

Euromonitor International's Eggs in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2007-2011, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market — be they new product developments, consumption patterns and distribution data. Forecasts to 2016 illustrate how the market is set to change.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eggs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

EGGS IN ITALY

Euromonitor International

January 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Prospects

Category Data

Table 1 Sales of Eggs: Total Volume 2005-2010

Table 2 Sales of Eggs: % Total Volume Growth 2005-2010

Table 3 Sales of Eggs by Distribution Format: % Total Volume Analysis 2005-2010

Table 4 Forecast Sales of Eggs: Total Volume 2010-2015

Table 5 Forecast Sales of Eggs: % Total Volume Growth 2010-2015

Executive Summary

Poor Performance Due To Economic Difficulties in 2010

Larger Retailers Win Urban Consumers, But Independents Remain Important

Demand for Convenience Set To Further Impact Fresh Food

Key Trends and Developments

Poor Economy Prompts Consumers To Chose Processed Food Over Fresh

Processed Food Poses A Greater Threat As the Consumer Profile Changes

Market Data

Table 6 Sales of Fresh Food by Category: Total Volume 2005-2010

Table 7 Sales of Fresh Food by Category: % Total Volume Growth 2005-2010

Table 8 Sales of Fresh Food by Distribution Format: % Total Volume Analysis 2005-2010

Table 9 Sales of Fresh Food by Distribution Format: % Retail Volume Analysis 2005-2010

Table 10 Forecast Sales of Fresh Food by Category: Total Volume 2010-2015

Table 11 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2010-2015

Definitions

Summary 1 Research Sources

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