Marktanalyse - Consumer Trends in the Soy Products Market in Spain, 2011

Synopsis
This report provides the results for the Soy Products market in Spain from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
Marketers in the Soy Products market in Spain face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soy Products market in Spain they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets — and as such the companies need to know what these trends are and be able to quantify their influence in the market.

• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy
• The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.

• Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
• Detailed category coverage is provided, covering Soy Desserts market, Soy Drinks market, and Soy Milk & Cream market.

• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.

• Detailed brand and private label category shares for 2011 for each product category

• Unique retailer choice and switching data at the product category level for 2011

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

1.3.1 Introduction

1.3.2 Large scale, international, program of online consumer surveys

1.3.3 Nationally Representative results (age, gender)

1.3.4 Parents answered on their children's behalf

1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories

1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Soy Products Market Value

2.1.1 Age Groups

2.1.2 Gender Groups

2.1.3 Location Groups

2.1.4 Education Achieved Groups

2.1.5 Wealth Groups

2.1.6 Busy Lives Groups

2.2 Cohort Groups and Market Value by Category

2.2.1 Soy Desserts

2.2.2 Soy Drinks

2.2.3 Soy Milk

2.3 Behavioural Trends and Market Value

2.3.1 Soy Desserts

2.3.2 Soy Drinks

2.3.3 Soy Milk

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender

3.1.1 Soy Desserts

3.1.2 Soy Drinks

3.1.3 Soy Milk

3.2 Consumer Profiles by Product Category

3.2.1 Soy Desserts

3.2.2 Soy Drinks

3.2.3 Soy Milk

4 Brand vs. Private Label Choices

4.1 Brand vs. Private Label Volume Share

4.1.1 By Category

4.2 Soy Products Brand Choice and Private Label Shares

4.2.1 Soy Desserts

4.2.2 Soy Drinks

4.2.3 Soy Milk

5 The Share of Consumers influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices

5.1.1 Overall Soy Products

5.1.2 Soy Desserts

5.1.3 Soy Drinks

5.1.4 Soy Milk

6 Consumption Impact: Market Valuation

6.1 Soy Products Value Impact of Consumer Consumption Behaviour

6.1.1 Market Value by Category

6.1.2 Market Volume by Category

6.2 Soy Products Value Analysis by Category

6.2.1 Share by Category

6.2.2 Expenditure per Capita by Category

6.2.3 Expenditure per Household by Category

6.3 Soy Products Volume Impact of Consumer Behaviour Trends

6.3.1 Share Growth by Category

6.3.2 Consumption per Capita by Category

6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

7.1 Retailer Volume Share

7.1.1 Retailer Volume Share in Soy Products

7.2 Retailer Volume Share by Category

7.2.1 Retail Share by Volume - Soy Desserts

7.2.2 Retail Share by Volume - Soy Drinks

7.2.3 Retail Share by Volume - Soy Milk

7.3 Levels of Retailer Switching in the Last Six Months

7.3.1 Matrix of Switching Behavior in Last Six Months of 2011

7.3.2 Auchan Switching analysis

7.3.3 Carrefour Switching analysis

7.4 Profiles of End-Consumers of Soy Products, by Retailer Used

7.4.1 Auchan

7.4.2 Carrefour

7.4.3 Schwarz Group

7.4.4 Other

8 Appendix

8.1 About Canadean

8.2 Disclaimer





List of Tables

Table 1: Volume Units for the Soy Products Market

Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011

Table 3: Population Profiles

Table 4: Spain Soy Products Value Share (%), by Age Groups, 2011

Table 5: Spain Soy Products Value Share (%), by Gender, 2011

Table 6: Spain Soy Products Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: Spain Soy Products Value Share (%) by Education Level Achieved Groups, 2011

Table 8: Spain Soy Products Value Share (%) by Wealth Groups, 2011

Table 9: Spain Soy Products Value Share (%) by Busy Lives Groups, 2011

Table 10: Spain Soy Desserts Consumer Group Share (% market value), 2011

Table 11: Spain Soy Drinks Consumer Group Share (% market value), 2011

Table 12: Spain Soy Milk Consumer Group Share (% market value), 2011

Table 13: Spain Total Soy Desserts Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 14: Spain Total Soy Drinks Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 15: Spain Total Soy Milk Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: Spain Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 17: Spain Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 18: Spain Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 19: Spain Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 20: Spain Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: Spain Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: Spain Soy Desserts Consumer Profiles (% consumers by sub-group), 2011

Table 23: Spain Soy Drinks Consumer Profiles (% consumers by sub-group), 2011

Table 24: Spain Soy Milk Consumer Profiles (% consumers by sub-group), 2011

Table 25: Spain Soy Products Private Label Penetration (% Vol), by Category, 2011

Table 26: Spain Soy Desserts Brand Share by Volume (% Vol), 2011

Table 27: Spain Soy Drinks Brand Share by Volume (% Vol), 2011

Table 28: Spain Soy Milk Brand Share by Volume (% Vol), 2011

Table 29: Spain, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 30: Spain, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 31: Spain, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 32: Spain, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 33: Spain Soy Products Market Value (euro million), by Category, 2011

Table 34: Spain Soy Products Market Value (US$ million), by Category, 2011

Table 35: Spain Soy Products Market Volume (Kg m), by Category, 2011

Table 36: Spain Soy Products Market Share (US$ million), by Category, 2011

Table 37: Spain Soy Products Expenditure Per Capita (euro), by Category, 2011

Table 38: Spain Soy Products Expenditure Per Capita (US$), by Category, 2011

Table 39: Spain Soy Products Expenditure Per Household (euro), by Category

Table 40: Spain Soy Products Expenditure Per Household (US$), by Category

Table 41: Spain Soy Products Market Volume Share (Kg m), by Category, 2011

Table 42: Spain Soy Products Consumption Per Capita (Kilograms per head), by Category, 2011

Table 43: Spain Soy Products Consumption Per Household (Kilograms per household), by Category, 2011

Table 44: Spain Soy Products Retailer Share by Volume (Kg m), 2011

Table 45: Spain Soy Desserts Retailer Share by Volume (Kg m), 2011

Table 46: Spain Soy Drinks Retailer Share by Volume (Kg m), 2011

Table 47: Spain Soy Milk Retailer Share by Volume (Kg m), 2011

Table 48: Spain: Switchers From Auchan for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 49: Spain: Switchers to Carrefour for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 50: Spain: Profile of Soy Products Consumers Whose Goods Mainly Come From Auchan (% by Subgroup), 2011

Table 51: Spain: Profile of Soy Products Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup), 2011

Table 52: Spain: Profile of Soy Products Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011

Table 53: Spain: Profile of Soy Products Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011





List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: Spain Soy Products Value Share (%), by Age Groups, 2011

Figure 3: Spain Soy Products Value Share (%), by Gender, 2011

Figure 4: Spain Soy Products Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Spain Soy Products Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: Spain Soy Products Value Share (%) by Wealth Groups, 2011

Figure 7: Spain Soy Products Value Share (%) by Busy Lives Groups, 2011

Figure 8: Spain Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: Spain Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: Spain Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: Spain Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: Spain Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: Spain Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: Spain Soy Products Private Label Penetration (% Vol), by Category, 2011

Figure 15: Spain Soy Products Market Share (US$ million), by Category, 2011

Figure 16: Spain Soy Products Expenditure Per Capita (US$), by Category, 2011

Figure 17: Spain Soy Products Expenditure Per Household (US$), by Category

Figure 18: Spain Soy Products Retailer Share by Volume (Kg m), 2011

Figure 19: Spain Soy Desserts Retailer Share by Volume (Kg m), 2011

Figure 20: Spain Soy Drinks Retailer Share by Volume (Kg m), 2011

Figure 21: Spain Soy Milk Retailer Share by Volume (Kg m), 2011

Figure 22: Spain: People Who Have Switched Retailer for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

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