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Marktanalyse - Consumer Trends in the Soy Products Market in Germany, 2011

Canadean

Canadean

1 / 2012
77 Seiten
Typ: Marktanalyse
Sprache: Englisch
Regionen: Deutschland
Verfügbarkeit: verfügbar

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Synopsis
This report provides the results for the Soy Products market in Germany from Canadean’s unique, highly detailed and proprietary study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary
Marketers in the Soy Products market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soy Products market in Germany they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.

Scope
• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets — and as such the companies need to know what these trends are and be able to quantify their influence in the market.

• This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy
• The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.

• Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
• Detailed category coverage is provided, covering Soy Desserts market, Soy Drinks market, and Soy Milk & Cream market.

• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.

• Detailed brand and private label category shares for 2011 for each product category

• Unique retailer choice and switching data at the product category level for 2011
Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.2.1 Consumer Trends

1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)

1.2.3 End Consumers

1.2.4 Volume Units and Aggregations

1.2.5 Exchange Rates

1.2.6 Population Profiles (for interpretation of tables and charts)

1.3 Methodology

1.3.1 Introduction

1.3.2 Large scale, international, program of online consumer surveys

1.3.3 Nationally Representative results (age, gender)

1.3.4 Parents answered on their children's behalf

1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories

1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

2.1 Cohort Groups and Soy Products Market Value

2.1.1 Age Groups

2.1.2 Gender Groups

2.1.3 Location Groups

2.1.4 Education Achieved Groups

2.1.5 Wealth Groups

2.1.6 Busy Lives Groups

2.2 Cohort Groups and Market Value by Category

2.2.1 Soy Desserts

2.2.2 Soy Drinks

2.2.3 Soy Milk

2.3 Behavioural Trends and Market Value

2.3.1 Soy Desserts

2.3.2 Soy Drinks

2.3.3 Soy Milk

3 Consumption Analysis

3.1 Consumption Frequencies by Age and Gender

3.1.1 Soy Desserts

3.1.2 Soy Drinks

3.1.3 Soy Milk

3.2 Consumer Profiles by Product Category

3.2.1 Soy Desserts

3.2.2 Soy Drinks

3.2.3 Soy Milk

4 Brand vs. Private Label Choices

4.1 Brand vs. Private Label Volume Share

4.1.1 By Category

4.2 Soy Products Brand Choice and Private Label Shares

4.2.1 Soy Desserts

4.2.2 Soy Drinks

4.2.3 Soy Milk

5 The Share of Consumers influenced by Trends

5.1 Trend Drivers of Consumers' Product Choices

5.1.1 Overall Soy Products

5.1.2 Soy Desserts

5.1.3 Soy Drinks

5.1.4 Soy Milk

6 Consumption Impact: Market Valuation

6.1 Soy Products Value Impact of Consumer Consumption Behaviour

6.1.1 Market Value by Category

6.1.2 Market Volume by Category

6.2 Soy Products Value Analysis by Category

6.2.1 Share by Category

6.2.2 Expenditure per Capita by Category

6.2.3 Expenditure per Household by Category

6.3 Soy Products Volume Impact of Consumer Behaviour Trends

6.3.1 Share Growth by Category

6.3.2 Consumption per Capita by Category

6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

7.1 Retailer Volume Share

7.1.1 Retailer Volume Share in Soy Products

7.2 Retailer Volume Share by Category

7.2.1 Retail Share by Volume - Soy Desserts

7.2.2 Retail Share by Volume - Soy Drinks

7.2.3 Retail Share by Volume - Soy Milk

7.3 Levels of Retailer Switching in the Last Six Months

7.3.1 Matrix of Switching Behavior in Last Six Months of 2011

7.3.2 Aldi Switching analysis

7.3.3 Edeka Switching analysis

7.3.4 Metro Group Switching analysis

7.3.5 Norma Switching analysis

7.3.6 Rewe Group Switching analysis

7.3.7 Schwarz Group Switching analysis

7.3.8 Tengelmann Switching analysis

7.3.9 Other Switching analysis

7.4 Profiles of End-Consumers of Soy Products, by Retailer Used

7.4.1 Aldi

7.4.2 Anton Schlecker

7.4.3 Bartels-Langness

7.4.4 Coop (DE)

7.4.5 Dirk Rossmann Gmbh

7.4.6 dm-Drogeriemarkt Gmbh + Co.KG

7.4.7 Edeka

7.4.8 Globus

7.4.9 Lekkerland Gmbh & Co. KG

7.4.10 Metro Group

7.4.11 Norma

7.4.12 Rewe Group

7.4.13 Schwarz Group

7.4.14 Tengelmann

7.4.15 Other

8 Appendix

8.1 About Canadean

8.2 Disclaimer





List of Tables

Table 1: Volume Units for the Soy Products Market

Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011

Table 3: Population Profiles

Table 4: Germany Soy Products Value Share (%), by Age Groups, 2011

Table 5: Germany Soy Products Value Share (%), by Gender, 2011

Table 6: Germany Soy Products Value Share (%), by Urban and Rural Dwellers, 2011

Table 7: Germany Soy Products Value Share (%) by Education Level Achieved Groups, 2011

Table 8: Germany Soy Products Value Share (%) by Wealth Groups, 2011

Table 9: Germany Soy Products Value Share (%) by Busy Lives Groups, 2011

Table 10: Germany Soy Desserts Consumer Group Share (% market value), 2011

Table 11: Germany Soy Drinks Consumer Group Share (% market value), 2011

Table 12: Germany Soy Milk Consumer Group Share (% market value), 2011

Table 13: Germany Total Soy Desserts Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 14: Germany Total Soy Drinks Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 15: Germany Total Soy Milk Value (euro millions) and Value Share Influenced by Behavioral Trends, 2011

Table 16: Germany Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 17: Germany Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 18: Germany Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 19: Germany Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 20: Germany Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011

Table 21: Germany Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Table 22: Germany Soy Desserts Consumer Profiles (% consumers by sub-group), 2011

Table 23: Germany Soy Drinks Consumer Profiles (% consumers by sub-group), 2011

Table 24: Germany Soy Milk Consumer Profiles (% consumers by sub-group), 2011

Table 25: Germany Soy Products Private Label Penetration (% Vol), by Category, 2011

Table 26: Germany Soy Desserts Brand Share by Volume (% Vol), 2011

Table 27: Germany Soy Drinks Brand Share by Volume (% Vol), 2011

Table 28: Germany Soy Milk Brand Share by Volume (% Vol), 2011

Table 29: Germany, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 30: Germany, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 31: Germany, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 32: Germany, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011

Table 33: Germany Soy Products Market Value (euro million), by Category, 2011

Table 34: Germany Soy Products Market Value (US$ million), by Category, 2011

Table 35: Germany Soy Products Market Volume (Kg m), by Category, 2011

Table 36: Germany Soy Products Market Share (US$ million), by Category, 2011

Table 37: Germany Soy Products Expenditure Per Capita (euro), by Category, 2011

Table 38: Germany Soy Products Expenditure Per Capita (US$), by Category, 2011

Table 39: Germany Soy Products Expenditure Per Household (euro), by Category

Table 40: Germany Soy Products Expenditure Per Household (US$), by Category

Table 41: Germany Soy Products Market Volume Share (Kg m), by Category, 2011

Table 42: Germany Soy Products Consumption Per Capita (Kilograms per head), by Category, 2011

Table 43: Germany Soy Products Consumption Per Household (Kilograms per household), by Category, 2011

Table 44: Germany Soy Products Retailer Share by Volume (Kg m), 2011

Table 45: Germany Soy Desserts Retailer Share by Volume (Kg m), 2011

Table 46: Germany Soy Drinks Retailer Share by Volume (Kg m), 2011

Table 47: Germany Soy Milk Retailer Share by Volume (Kg m), 2011

Table 48: Germany: Switchers to Aldi for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 49: Germany: Switchers From Aldi for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 50: Germany: Switchers to Edeka for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 51: Germany: Switchers From Edeka for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 52: Germany: Switchers to Metro Group for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 53: Germany: Switchers From Metro Group for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 54: Germany: Switchers to Norma for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 55: Germany: Switchers From Norma for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 56: Germany: Switchers to Rewe Group for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 57: Germany: Switchers to Schwarz Group for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 58: Germany: Switchers From Schwarz Group for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 59: Germany: Switchers to Tengelmann for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 60: Germany: Switchers From Tengelmann for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 61: Germany: Switchers to Other for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

Table 62: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Aldi (% by Subgroup), 2011

Table 63: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Anton Schlecker (% by Subgroup), 2011

Table 64: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Bartels-Langness (% by Subgroup), 2011

Table 65: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Coop (DE) (% by Subgroup), 2011

Table 66: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Dirk Rossmann Gmbh (% by Subgroup), 2011

Table 67: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From dm-Drogeriemarkt Gmbh + Co.KG (% by Subgroup), 2011

Table 68: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Edeka (% by Subgroup), 2011

Table 69: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Globus (% by Subgroup), 2011

Table 70: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Lekkerland Gmbh & Co. KG (% by Subgroup), 2011

Table 71: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup), 2011

Table 72: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Norma (% by Subgroup), 2011

Table 73: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup), 2011

Table 74: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup), 2011

Table 75: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Tengelmann (% by Subgroup), 2011

Table 76: Germany: Profile of Soy Products Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011





List of Figures

Figure 1: Consumer Panel Report Methodology

Figure 2: Germany Soy Products Value Share (%), by Age Groups, 2011

Figure 3: Germany Soy Products Value Share (%), by Gender, 2011

Figure 4: Germany Soy Products Value Share (%), by Urban and Rural Dwellers, 2011

Figure 5: Germany Soy Products Value Share (%) by Education Level Achieved Groups, 2011

Figure 6: Germany Soy Products Value Share (%) by Wealth Groups, 2011

Figure 7: Germany Soy Products Value Share (%) by Busy Lives Groups, 2011

Figure 8: Germany Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 9: Germany Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 10: Germany Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 11: Germany Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 12: Germany Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011

Figure 13: Germany Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011

Figure 14: Germany Soy Products Private Label Penetration (% Vol), by Category, 2011

Figure 15: Germany Soy Products Market Share (US$ million), by Category, 2011

Figure 16: Germany Soy Products Expenditure Per Capita (US$), by Category, 2011

Figure 17: Germany Soy Products Expenditure Per Household (US$), by Category

Figure 18: Germany Soy Products Retailer Share by Volume (Kg m), 2011

Figure 19: Germany Soy Desserts Retailer Share by Volume (Kg m), 2011

Figure 20: Germany Soy Drinks Retailer Share by Volume (Kg m), 2011

Figure 21: Germany Soy Milk Retailer Share by Volume (Kg m), 2011

Figure 22: Germany: People Who Have Switched Retailer for Their Soy Products Purchases in the Last Six Months (Thousands), 2011

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