Marktanalyse - Beer in Iran

After the Islamic Revolution in 1979, the production and consumption of alcoholic drinks was forbidden in Iran and several key breweries ceased operating. The Iranian government implemented this law without any hesitation, particularly during the 1980s, and major punishments like whipping were meted out to those who were drunk. However, since the beginning of the 1990s and the end of the Iran-Iraq war, standards of living have started to rise again and Iranian youths (who are not so impressed...

Euromonitor International's Beer in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BEER IN IRAN

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Table 1 Number of Breweries 2006-2010

Category Data

Table 2 Sales of Beer by Category: Total Volume 2006-2011

Table 3 Sales of Beer by Category: Total Value 2006-2011

Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011

Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011

Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011

Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011

Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011

Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011

Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010

Table 11 Company Shares of Beer by National Brand Owner 2007-2011

Table 12 Company Shares of Beer by Global Brand Owner 2007-2011

Table 13 Brand Shares of Beer 2008-2011

Table 14 Forecast Sales of Beer by Category: Total Volume 2011-2016

Table 15 Forecast Sales of Beer by Category: Total Value 2011-2016

Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016

Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016

Arpanoosh Co in Alcoholic Drinks (iran)

Strategic Direction

Key Facts

Summary 1 Arpanoosh Co: Key Facts

Company Background

Production

Summary 2 Arpanoosh Co: Production Statistics 2011

Competitive Positioning

Summary 3 Arpanoosh Co: Competitive Position 2011

Behnoush Iran Co in Alcoholic Drinks (iran)

Strategic Direction

Key Facts

Summary 4 Behnoush Iran Co: Key Facts

Summary 5 Behnoush Iran Co: Operational Indicators

Company Background

Production

Summary 6 Behnoush Iran Co: Production Statistics 2011

Competitive Positioning

Summary 7 Behnoush Iran Co: Competitive Position 2011

Executive Summary

Islamic Law Creates Strong Demand for Non-alcoholic Beer

Strong Demand for Alcoholic Drinks From Iranian Youths Only Benefits Smugglers

Behnoush Iran Co Dominates Volume Sales

Off-trade Channel Dominates Sales But On-trade the Best Performer in 2011

Impressive Double-digit Volume Growth Expected Over the Forecast Period

Market Background

Legislation

Taxation and Duty Levies

Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011

Table 19 Selling Margin of a Typical Beer Brand 2011

Operating Environment

Contraband/parallel Trade

Key New Product Launches

Market Indicators

Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011

Market Data

Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011

Table 22 Sales of Alcoholic Drinks by Category: Total Value 2006-2011

Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011

Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011

Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011

Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011

Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011

Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011

Table 29 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011

Table 30 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011

Table 31 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011

Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016

Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016

Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016

Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

Definitions

Summary 8 Research Sources

• The Packaging of Retail Alcoholic Drinks in New Zealand, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Peru, 2007 to 2017
• Database of Beer, Wine and Liquor Stores in Australia
• Database of Beer, Wine and Liquor Stores in Belgium
• Database of Beer, Wine and Liquor Stores in Brazil
• Database of Beer, Wine and Liquor Stores in Canada
• Database of Beer, Wine and Liquor Stores in China
• Database of Beer, Wine and Liquor Stores in France
• Database of Beer, Wine and Liquor Stores in Germany
• Database of Beer, Wine and Liquor Stores in Hong Kong
• Database of Beer, Wine and Liquor Stores in India
• Database of Beer, Wine and Liquor Stores in Ireland
• Database of Beer, Wine and Liquor Stores in Israel
• Database of Beer, Wine and Liquor Stores in Italy
• Database of Beer, Wine and Liquor Stores in Japan
• Database of Beer, Wine and Liquor Stores in Mexico
• Database of Beer, Wine and Liquor Stores in Netherlands
• Database of Beer, Wine and Liquor Stores in Poland
• Database of Beer, Wine and Liquor Stores in Russia
• Database of Beer, Wine and Liquor Stores in Singapore