Marktanalyse - Beer, Cider and FABs in Switzerland to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market in Switzerland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on three categories: beer, FABs and cider.

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs in Switzerland increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The beer category led the beer, cider and FABs market in Switzerland, accounting for a share of 95.8%.

Leading players in Swiss beer, cider and FABs market include Carlsberg A/S, Heineken N.V. and Anheuser-Busch InBev.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs market in Switzerland

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: beer, cider and FABs 2

Summary category level: beer 3

Summary category level: cider 4

Summary category level: FABs 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Market Overview 20

Value analysis (Swiss Franc), 2003?08 20

Value analysis (Swiss Franc), 2008?13 21

Value analysis (US dollars), 2003?08 23

Value analysis (US dollars), 2008?13 23

Volume analysis, 2003?08 25

Volume analysis, 2008?13 26

Company and brand share analysis 28

Distribution analysis 33

Expenditure and consumption per capita 35

Chapter 4 Leading Company Profiles 38

Carlsberg A/S 38

Heineken N.V. 40

Chapter 5 Category Analysis: Beer 42

Value analysis (Swiss Franc), 2003?08 42

Value analysis (Swiss Franc), 2008?13 43

Value analysis (US dollars), 2003?08 45

Value analysis (US dollars), 2008?13 46

Volume analysis, 2003?08 48

Volume analysis, 2008?13 49

Company and brand share analysis 51

Distribution analysis 56

Expenditure and consumption per capita 58

Chapter 6 Category Analysis: Cider 61

Value analysis (Swiss Franc), 2003?08 61

Value analysis (Swiss Franc), 2008?13 62

Value analysis (US dollars), 2003?08 63

Value analysis (US dollars), 2008?13 63

Volume analysis, 2003?08 64

Volume analysis, 2008?13 65

Company and brand share analysis 66

Distribution analysis 69

Expenditure and consumption per capita 71

Chapter 7 Category Analysis: FABs 74

Value analysis (Swiss Franc), 2003?08 74

Value analysis (Swiss Franc), 2008?13 75

Value analysis (US dollars), 2003?08 77

Value analysis (US dollars), 2008?13 77

Volume analysis, 2003?08 78

Volume analysis, 2008?13 79

Company and brand share analysis 80

Distribution analysis 83

Expenditure and consumption per capita 85

Chapter 8 Country Comparison 88

Value 88

Volume 92

Market share 96

Chapter 9 PESTLE Analysis 97

Summary 97

Political analysis 98

Economic analysis 100

Social analysis 103

Technology analysis 106

Legal analysis 110

Environmental analysis 113

Chapter 10 New Product Development 116

Product launches over time 116

Recent product launches 118

Chapter 11 Macroeconomic Profile 119

Macroeconomic indicators 119

Chapter 12 Research Methodology 124

Methodology overview 124

Secondary research 125

Market modeling 126

Creating an initial data model 126

Revising the initial data model 126

Creating a final estimate 127

Creating demographic value splits 127

Primary research 127

Data finalization 128

Ongoing research 128

Chapter 13 APPENDIX 129

Future readings 129

How to contact experts in your industry 129

Disclaimer 129



LIST OF FIGURES

Figure 1: Beer, cider and FABs, Switzerland, value by category (CHFm), 2003?13 22

Figure 2: Beer, cider and FABs, Switzerland, category growth comparison, by value, 2003?13 24

Figure 3: Beer, cider and FABs, Switzerland, volume by category (liters, million), 2003?13 27

Figure 4: Beer, cider and FABs, Switzerland, category growth comparison, by volume, 2003?13 27

Figure 5: Beer, cider and FABs, Switzerland, company share by volume (%), 2007?08 30

Figure 6: Beer, cider and FABs, Switzerland, distribution channels by volume (%), 2007?08 34

Figure 7: Beer, Switzerland, value by segment (CHFm), 2003?13 44

Figure 8: Beer, Switzerland, category growth comparison, by value, 2003?13 47

Figure 9: Beer, Switzerland, volume by segment (liters, million), 2003?13 50

Figure 10: Beer, Switzerland, category growth comparison, by volume, 2003?13 50

Figure 11: Beer, Switzerland, company share by volume (%), 2007?08 53

Figure 12: Beer, Switzerland, distribution channels by volume (%), 2007?08 57

Figure 13: Cider, Switzerland, value (CHFm), 2003?13 62

Figure 14: Cider, Switzerland, volume (liters, million), 2003?13 65

Figure 15: Cider, Switzerland, company share by volume (%), 2007?08 67

Figure 16: Cider, Switzerland, distribution channels by volume (%), 2007?08 70

Figure 17: FABs, Switzerland, value (CHFm), 2003?13 76

Figure 18: FABs, Switzerland, volume (liters, million), 2003?13 79

Figure 19: FABs, Switzerland, company share by volume (%), 2007?08 81

Figure 20: FABs, Switzerland, distribution channels by volume (%), 2007?08 84

Figure 21: Global beer, cider and FABs market split (value terms, 2008), top five countries 89

Figure 22: Global beer, cider and FABs market value, 2003—08, top five countries 91

Figure 23: Global beer, cider and FABs market split (volume terms, 2008), top five countries 93

Figure 24: Global beer, cider and FABs market volume, 2003—08, top five countries 95

Figure 25: Annual data review process 125



LIST OF TABLES

Table 1: Beer, cider and FABs category definitions 8

Table 2: Beer, cider and FABs distribution channels 9

Table 3: Beer, cider and FABs, Switzerland, value by category (CHFm), 2003?08 20

Table 4: Beer, cider and FABs, Switzerland, value forecast by category (CHFm), 2008?13 21

Table 5: Beer, cider and FABs, Switzerland, value by category ($m), 2003?08 23

Table 6: Beer, cider and FABs, Switzerland, value forecast by category ($m), 2008?13 23

Table 7: Beer, cider and FABs, Switzerland, volume by category (liters, million), 2003?08 25

Table 8: Beer, cider and FABs, Switzerland, volume forecast by category (liters, million), 2008?13 26

Table 9: Beer, cider and FABs, Switzerland, brand share by volume (%), 2007?08 28

Table 10: Beer, cider and FABs, Switzerland, volume by brand (liters, million), 2007?08 29

Table 11: Beer, cider and FABs, Switzerland, company share by volume (%), 2007?08 31

Table 12: Beer, cider and FABs, Switzerland, volume by company (liters, million), 2007?08 32

Table 13: Beer, cider and FABs, Switzerland, distribution channels by volume (%), 2007?08 33

Table 14: Beer, cider and FABs, Switzerland, volume by distribution channel (liters, million), 2007?08 33

Table 15: Beer, cider and FABs, Switzerland, expenditure per capita (CHF), 2003?08 35

Table 16: Beer, cider and FABs, Switzerland, forecast expenditure per capita (CHF), 2008?13 35

Table 17: Beer, cider and FABs, Switzerland, expenditure per capita ($), 2003?08 36

Table 18: Beer, cider and FABs, Switzerland, forecast expenditure per capita ($), 2008?13 36

Table 19: Beer, cider and FABs, Switzerland, consumption per capita (liters), 2003?08 37

Table 20: Beer, cider and FABs, Switzerland, forecast consumption per capita (liters), 2008?13 37

Table 21: Carlsberg A/S key facts 38

Table 22: Heineken N.V. key facts 40

Table 23: Beer, Switzerland, value by segment (CHFm), 2003?08 42

Table 24: Beer, Switzerland, value forecast by segment (CHFm), 2008?13 43

Table 25: Beer, Switzerland, value by segment ($m), 2003?08 45

Table 26: Beer, Switzerland, value forecast by segment ($m), 2008?13 46

Table 27: Beer, Switzerland, volume by segment (liters, million), 2003?08 48

Table 28: Beer, Switzerland, volume forecast by segment (liters, million), 2008?13 49

Table 29: Beer, Switzerland, brand share by volume (%), 2007?08 51

Table 30: Beer, Switzerland, volume by brand (liters, million), 2007?08 52

Table 31: Beer, Switzerland, company share by volume (%), 2007?08 54

Table 32: Beer, Switzerland, volume by company (liters, million), 2007?08 55

Table 33: Beer, Switzerland, distribution channels by volume (%), 2007?08 56

Table 34: Beer, Switzerland, volume by distribution channel (liters, million), 2007?08 56

Table 35: Beer, Switzerland, expenditure per capita (CHF), 2003?08 58

Table 36: Beer, Switzerland, forecast expenditure per capita (CHF), 2008?13 58

Table 37: Beer, Switzerland, expenditure per capita ($), 2003?08 59

Table 38: Beer, Switzerland, forecast expenditure per capita ($), 2008?13 59

Table 39: Beer, Switzerland, consumption per capita (liters), 2003?08 60

Table 40: Beer, Switzerland, forecast consumption per capita (liters), 2008?13 60

Table 41: Cider, Switzerland, value (CHFm), 2003?08 61

Table 42: Cider, Switzerland, value forecast (CHFm), 2008?13 62

Table 43: Cider, Switzerland, value ($m), 2003?08 63

Table 44: Cider, Switzerland, value forecast ($m), 2008?13 63

Table 45: Cider, Switzerland, volume (liters, million), 2003?08 64

Table 46: Cider, Switzerland, volume forecast (liters, million), 2008?13 65

Table 47: Cider, Switzerland, brand share by volume (%), 2007?08 66

Table 48: Cider, Switzerland, volume by brand (liters, million), 2007?08 66

Table 49: Cider, Switzerland, company share by volume (%), 2007?08 68

Table 50: Cider, Switzerland, volume by company (liters, million), 2007?08 68

Table 51: Cider, Switzerland, distribution channels by volume (%), 2007?08 69

Table 52: Cider, Switzerland, volume by distribution channel (liters, million), 2007?08 69

Table 53: Cider, Switzerland, expenditure per capita (CHF), 2003?08 71

Table 54: Cider, Switzerland, forecast expenditure per capita (CHF), 2008?13 71

Table 55: Cider, Switzerland, expenditure per capita ($), 2003?08 72

Table 56: Cider, Switzerland, forecast expenditure per capita ($), 2008?13 72

Table 57: Cider, Switzerland, consumption per capita (liters), 2003?08 73

Table 58: Cider, Switzerland, forecast consumption per capita (liters), 2008?13 73

Table 59: FABs, Switzerland, value (CHFm), 2003?08 74

Table 60: FABs, Switzerland, value forecast (CHFm), 2008?13 75

Table 61: FABs, Switzerland, value ($m), 2003?08 77

Table 62: FABs, Switzerland, value forecast ($m), 2008?13 77

Table 63: FABs, Switzerland, volume (liters, million), 2003?08 78

Table 64: FABs, Switzerland, volume forecast (liters, million), 2008?13 79

Table 65: FABs, Switzerland, brand share by volume (%), 2007?08 80

Table 66: FABs, Switzerland, volume by brand (liters, million), 2007?08 80

Table 67: FABs, Switzerland, company share by volume (%), 2007?08 82

Table 68: FABs, Switzerland, volume by company (liters, million), 2007?08 82

Table 69: FABs, Switzerland, distribution channels by volume (%), 2007?08 83

Table 70: FABs, Switzerland, volume by distribution channel (liters, million), 2007?08 83

Table 71: FABs, Switzerland, expenditure per capita (CHF), 2003?08 85

Table 72: FABs, Switzerland, forecast expenditure per capita (CHF), 2008?13 85

Table 73: FABs, Switzerland, expenditure per capita ($), 2003?08 86

Table 74: FABs, Switzerland, forecast expenditure per capita ($), 2008?13 86

Table 75: FABs, Switzerland, consumption per capita (liters), 2003?08 87

Table 76: FABs, Switzerland, forecast consumption per capita (liters), 2008?13 87

Table 77: Global beer, cider and FABs market value, 2008 88

Table 78: Global beer, cider and FABs market split (value terms ($m), 2008), top five countries 91

Table 79: Global beer, cider and FABs market volume, 2008 92

Table 80: Global beer, cider and FABs market split (volume terms, 2008), top five countries 95

Table 81: Leading players, top five countries 96

Table 82: Analysis of Switzerland’s political landscape 98

Table 83: Analysis of the Swiss economy 100

Table 84: Analysis of the Swiss social system 103

Table 85: Analysis of Switzerland’s technology landscape 106

Table 86: Patents granted by the US Patent and Trademark Office to major developed countries, 2002—06 108

Table 87: Analysis of Switzerland’s legal landscape 110

Table 88: Analysis of Switzerland’s environmental landscape 113

Table 89: Switzerland beer, cider and FABs new product launches reports, by company (top five companies), 2009 116

Table 90: Switzerland beer, cider and FABs new product launches SKUs, by company (top five companies), 2009 116

Table 91: Switzerland beer, cider and FABs new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 117

Table 92: Switzerland beer, cider and FABs new product launches (reports), by ingredients (top 10 ingredients), 2009 117

Table 93: Switzerland beer, cider and FABs new product launches (reports), by package tags or claims, 2009 118

Table 94: Switzerland beer, cider and FABs new product launches - recent five launches (2009) 118

Table 95: Switzerland population, by age group, 2003?08 (millions) 119

Table 96: Switzerland population forecast, by age group, 2008?13 (millions) 120

Table 97: Switzerland population, by gender, 2003?08 (millions) 120

Table 98: Switzerland population forecast, by gender, 2008?13 (millions) 121

Table 99: Switzerland nominal GDP, 2003?08 (CHFbn, nominal prices) 121

Table 100: Switzerland nominal GDP forecast, 2008?13 (CHFbn, nominal prices) 121

Table 101: Switzerland real GDP, 2003?08 (CHFbn, 2000 prices) 122

Table 102: Switzerland real GDP forecast, 2008?13 (CHFbn, 2000 prices) 122

Table 103: Switzerland real GDP, 2003?08 ($bn, 2000 prices) 122

Table 104: Switzerland real GDP forecast, 2008?13 ($bn, 2000 prices) 123

Table 105: Switzerland consumer price index, 2003?08 (2000=100) 123

Table 106: Switzerland consumer price index, 2008?13 (2000=100) 123

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